Fireworks, freedom and cookouts; this is how America celebrates its independence day. Across the country, American citizens celebrate by having a large Fourth of July firework displays, patriotic parades, and street parties, at least that's how it used to be in 2019. But 4th of July as we knew it is bound to come back and might still be the perfect holiday for entertainment, and certainly only shopping in 2020.
With a $6.1B planned spending on food alone, businesses will be also celebrating a record high on sales. However, here is the twist: we live in a digital world - only the companies with the adequate marketing knowledge and resources, will be able to make a fortune on the USA’s biggest federal holiday this year
We’ve put together the top 7 marketing ideas and strategies to run a successful independence day marketing campaign.
1. 4th of July discount/offer
Independence day is well known to be the ultimate American shopping spree. Giving the consumer a little motivation to pick your offer, will gain you even more market share. Run a 4th of July special sale, make it Independence day themed and create a narrative around it.
The best channels to promote your offers are:
Blogging and PR
2. Social Campaigns
On the 4th of July, all Americans are connected, sharing greetings and making plans. This gives businesses a chance to reach their potential customers through organic social media content marketing, or advertising. If you are on a tight budget, you could still get traction from organic posts. Make sure your content is relevant, your timing is precise and data-backed.
Encourage your audience to generate content around your products and services, ask them specific questions about your product or offer a voucher for every social share of one of your products.
This will expose your brand to a bigger network of very targeted audiences. For example, say you are selling fitness equipment, ask your customers to post their favourite product of yours. Or how your products helped them achieve their dream physique.
3. Text Marketing
While we saw a flattening of email marketing over the past few years, text marketing has been a growing marketing channel and is now the crown in the direct-response marketing sphere. With a whopping 98% read rate, you can never go wrong with a well-targeted SMS Marketing campaign.
SeoSamba offers SMS marketing integrated with its SeoToaster Ultimate CRM, you can get started now for free and enjoy a 14-day free trial of our cloud hosted version.
4. Segment your email list
Before launching any marketing campaign, contacts segmentation is key. It will dictate your campaign’s success. Understand on which stage each one of your contacts is, create custom sequences for each audience group, and voila! Afterwards, you can run retargeting campaigns. For example, send abandoned cart reminders, upsell offers or promo codes.
5. Affiliate marketing
Affiliate marketing brought in 2019 alone over $12B. Here are some tips to help you attract well-experienced affiliate marketers:
Find the right affiliate network to promote your products (ClickBank, ShareASale etc.)
Promote your affiliate programs on your website
Connect with affiliate marketers on Linkedin
Make sure your program has a lucrative commission and branding material
Moreover, as your affiliates will be linking to your website from various traffic sources, expect a huge spike in your SEO and organic traffic.
6. Gather reviews
93% of online consumers state that online reviews impact their buying decisions. What you need is an online reputation management software. You can get started now for free with SeoSamba Marketing OS, which will allow you to manage your reviews, share them on social media and keep track of your numbers.
7. Collect Data and take action
By now, you already know the strategies and tactics that should be implemented. But your marketing campaign building doesn’t end here, collecting data and understanding which platforms and tactics are performing the best, is a large part of any successful marketing strategy. Make sure you are dedicating your time and resources to whatever channel is driving the most action from your audience. Track your campaign’s performance and compare it to your initial Key Performance Indicators (KPI).
SeoSamba’s Marketing OS, comes with a dashboard that aggregates all marketing KPI’s. Use it to track traffic sources and clicks coming from each channel.
SeoSamba’s marketing and sales automation software suite are used by thousands of businesses, small and large, around the world, with service centres in the United States and Europe. SeoSamba’s software is private labelled by solutions providers and media companies alike, and available in 14 languages.
SeoSamba combines email, SEO reporting and execution, centralized blogging for WordPress and SeoToaster powered websites, PPC, social media marketing, CRM, a website builder with built-in call tracking, analytics and more, under one ro
of, at an affordable price.
SeoSamba offers turnkey services, including franchise development and franchise brand marketing for local lead generation packages.
SeoSamba was recently named ‘Best in Marketing’ for franchise brands by Entrepreneur Magazine for the second year in a row.
For more information about SeoSamba and the services we offer, visit www.seosamba.com, email us at firstname.lastname@example.org, or call us: + (1)877-450-9894 (U.S.) and in Europe at +33(644)-600-678