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Compare Marketing Automation Software Pricing & Features

What are the best marketing tools?

Looking for the right marketing automation software or an alternative to your current Hubspot, Marketo, Mailchimp, Salesforce or Keap solution? 

Our experts have researched the best marketing tools, to help you compare features, pricing and associated setup, training and operational costs.

We reviewed top marketing automation software solutions on the market today, (check out also our in-depth Hubspot review here and Keap review there), and compiled all results in one easy-to-digest table.

So what makes a top marketing software? one that lets you implement the latest marketing techniques? One that delivers the most impactful features set at  a cost-effective price-point? One that includes onboarding services? One that features discrete marketing components which can mesh together as you are adding them in your digital marketing infrastructure? Or maybe all of the above?

Check out our in-depth side by side comparison and find the right marketing software for your business now.

 

 

 HubspotMarketoMailchimpSalesforceKeapcorporatelogo
Pricing
Annual Cost * $9,600 $14,340 $3,600 $30,000 $4,548 $2,556
Setup fee $5,000 up to $20,000 $895 - $10,000 up to $50,000 - $0
CRM Data migration $450
(automated & limited)
Not available Not available $999 Not Available $750
(managed, cleanup included)
Upfront Commitment** $12,600 $14,340 $300 $45,000 $6,548 $978
Contract Terms Annual Annual Monthly/Annual Annual Annual Monthly/Annual
Compliance
Ongoing American Disability Act website check Not Available Not Available Not Available Not Available Not Available Included
Marketing Enablement
Website/landing page Hosting with SSL Included Included Not Available Not Available Not Available Included
Content Management System Included Not Available Not Available Not Available Not Available Included
Shopping Cart Not Available Not Available Not Available Not Available Not Available Included
Marketing Automation
Social Media Automation Included Additional Fee Additional Fee Additional Fee Additional Fee Included
SEO Automation Available
(limited)
Not Available Not Available Not Available Not Available Included
Online Reputation Management Included Included Not Available Included Not Available Included
Newsletter / Mass Email Marketing**** Included Included Included Included Included Included
Automated Content Distribution Included Included Not Available Not Available Not Available Included
Integrated Marketing Analytics Included Included Not Available Included Not Available Included
VoIP Phone Service & Call Tracking***** Not Availble Not Available Not Available Not Available Not Available Included
Mobile App Included Not Available Not Available Included Not Available Included
KPI/Analytics reporting Included Included Included Included Included Included
Multi-website Marketing Automation Not Available Included
(limited)
Not Available Included
(limited)
Not Available Add a license per site
Sales Automation
CRM*** Included Not included Limited Included Included Included
Drip Email Marketing Additional Fee Additional Fee Included Additional Fee Free Included
Sales Automation Included Included Included Included Included Included
Pre-built lead generation tools Included Included Not Available Included Not Available Included
SMS Marketing***** Not Available Not Available Not Available Included Not Available Included
Lead Scoring Included Included
(limited)
Not Available Included Not Available Included
Sales rep Management Included Included Not Available Included Not Available Included
NPS Surveys Included Included Not Available Included Not Available Included
Lead & opportunity management Included Included Not Available Included Included Included
Integrated Sales tracking & forecast Included Included Not Available Included Not Available Included
Sequence & Workflow automation Included Included Not Available Included Not Available Included
Extensibility
3rd-Party CRM Integration Included Included Included Not Available Not Available Included
Customer Satisfaction
On-boarding Additional Fee Additional Fee Not Available Additional Fee Additional Fee Included
On-going Support & Training Additional Fee Additional Fee Not Available Additional Fee Not Available Included
Additional Services
Website with mobile app built and integrated Included Not Available Not Available Included Included Included
CRM customization Additional Fee Additional Fee Not Available Additional Fee Not Available $450
Website migration & optimization****** Included Not Available Not Available Not Available Not Available $2,500
Consulting Not Available Included Not Available Not Available Not Available Included
Marketing Services execution Not Available Not Available Not Available Not Available Not Available Included
* Total Cost per year including additional fees.
** Amount billed upfront when signing up to an annually (or monthly when available) billed service
*** CRM + Sales automation tool
**** Newsletter/mass email for 2500 contacts or 5000 emails a month
***** 1 local phone number with 100 min & 100 SMS per month
****** Website migration for ecommerce website with up to 200 products included
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