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Agency Toolkit: Latest Features & Strategies
Welcome to the February 2026 edition of Agency Toolkit, where we bring you the newest features and cutting-edge strategies from SeoSamba to keep your marketing ahead of the curve. In today’s fast-paced digital landscape, success comes from staying agile, adapting to change, and always pushing for innovation.
This newsletter is designed to provide you with actionable insights, powerful tools, and multi-channel strategies tailored to enhance your agency's effectiveness and client success. Whether you’re looking to optimize your campaigns, boost client engagement, or explore product-led growth opportunities, we’ve got you covered. Let’s dive in and unlock your agency's potential!
Actionable Primer on how to get your clients found in AI Search
As brands begin appearing in AI-powered answers through platforms like ChatGPT, Perplexity, and Gemini, agencies have a new opportunity to turn that visibility into measurable growth for their clients. AI is no longer shaping only how people search; it’s influencing how they research, compare, and choose brands. Agencies that help clients succeed in AI-driven discovery gain a powerful competitive edge.
AI favors brands with clear, consistent messaging across every location, channel, and touchpoint. When agencies align FAQs, services, and content across a client’s entire footprint, AI recognizes the brand as authoritative and reliable. This consistency improves both national visibility and local performance in AI-generated answers.
AI rewards clarity, structure, and consistency — and agencies are uniquely positioned to deliver all three. When applied across a client’s digital presence, AEO becomes a growth driver that improves AI visibility, increases lead quality, strengthens brand credibility, and delivers long-term value.
For agencies ready to help clients move from AEO-ready to AI-visible, SeoSamba provides the strategy, structure, and technology to lead the way.
Which Valentine’s Day marketing campaigns actually work? Real examples and lessons from marketing experts
Valentine’s Day marketing often defaults to discounts and predictable romance. But the campaigns that truly stand out usually do something else: they create emotion, honesty, or a moment people want to talk about. Below are real Valentine’s Day campaign examples, shared by marketing experts!
Read our article on Valentine’s Day marketing campaigns with expert tips, or check out our Marketing & Sales Guide for Valentine’s Day
If you would like to participate in a similar article and receive a valuable link with a mention, contact lana@seosamba.com to contribute to the partner materials.
Turn More Website Visitors Into Real Conversations — Now With WhatsApp Built In
We’ve just taken MensaHero to the next level.
Your clients can now let prospects start a chat on their website and seamlessly continue the conversation via SMS or WhatsApp — all from a single dedicated business number. Whether one colleague or an entire team joins the discussion, customers experience one unified brand voice.
- No more business conversations trapped on employee cell phones
- Every message is automatically tracked inside the CRM
- AI-powered analysis to uncover insights and opportunities
- Provision WhatsApp Business accounts directly from the platform
- Automatic SMS fallback if WhatsApp is ever unavailable
Want even more impact? Deploy the MensaHero number across Google Business Profile, Google Ads, and your website to capture more leads, respond faster, and convert more traffic — without forcing your clients to change how they already work.
One number. Every channel. Smarter conversations.
Account sentiment analysis is getting even better
Whether you’re engaging individual consumers or running Account-Based Marketing (ABM) campaigns, smart brands already understand one thing: AI Sentiment Score isn’t just feedback — it’s evidence that you’re building relationships that last.
SeoSamba’s CRM AI Sentiment Score gives your agency a true competitive edge. It delivers a data-backed view of relationship health and provides a clear, tangible way to demonstrate ongoing value to your clients — beyond vanity metrics.
Why is SeoSamba CRM account analysis better?
SeoSamba CRM analytics is powered by SeoSamba’s Marketing OS, aggregating behavioral and communication data from more channels than any CRM competitor — straight out of the box. Voice calls, text messages, emails, quote views, website visits, and more are unified into a single, continuously updated account profile. This is the kind of multi-channel intelligence that, until recently, only Fortune 500 companies could afford to build.
Unlike static scores or survey-based signals, SeoSamba’s integrated sentiment analysis continuously evolves to reflect real-world engagement and interaction quality as it happens — capturing momentum, risk, and opportunity across the full customer journey.
As you introduce your clients to a sales and marketing infrastructure built for the AI era, you can do so with confidence. SeoSamba isn’t catching up — we’re already building what comes next.
Forms that work better for you and your clients
We’ve improved how forms work to help agencies deliver better results for their clients with less effort. Agencies can now create forms that trigger an immediate file download upon submission, making it easier for clients to create gated white papers, brochures, case studies, and other valuable materials in exchange for website visitors' emails and information.
We’ve also introduced a forms conversion code switcher that automatically applies a single conversion tracking code across all pages using the same form. At times, automated analytics-based conversion-tracking codes fail for no apparent reason, throwing your campaigns off course. It is a good idea to have another conversion recording method deployed across your client websites. This enhancement simplifies conversion setup, ensures consistent tracking across campaigns, and reduces manual work when managing multiple client projects.
E-commerce product management screen gets an update
While SeoSamba’s multi-store architecture has long supported product price synchronization across websites, the product management interface itself hadn’t been updated in some time. We’ve now upgraded this screen using modern technology to deliver a smoother user experience and more powerful controls.
Clients can now update prices in bulk — eliminating the need to edit products one by one or upload catalog CSV files within individual stores. This significantly reduces manual work and minimizes the risk of pricing errors.
The improvement is especially valuable for promotions, seasonal updates, campaigns, and large product catalogs where rapid price adjustments are critical. The result: faster store updates, smoother day-to-day operations, and better control over pricing strategy.
AI Support That Keeps Users Moving
Our updated AI-powered Marketing OS and SeoToaster CRM now feature intelligent support chatbots that provide instant, context-aware answers, helping users resolve questions quickly while reducing the load on your support team.
Our updated AI-powered Marketing OS and SeoToaster CRM now feature intelligent support chatbots that provide instant, context-aware answers, helping users resolve questions quickly while reducing the load on your support team.
Better anti-spam protection
The cat-and-mouse game continues — and our feline appetite is limitless.
Spam protection is one of those things that’s easy to forget when it’s working well. But just like core infrastructure, it’s critical to keeping your website available, usable, and trustworthy. As you may already know, SeoSamba-powered websites block over 99% of spam submissions across web forms — and we’re still raising the bar.
We’ve now added enhanced defenses against large-scale and coordinated attacks designed to overwhelm systems. By detecting abnormal activity patterns and blocking offenders more quickly, we prevent abuse before it impacts performance. The result: faster response, greater resilience, and improved reliability across all client sites.
Quietly effective. Relentlessly vigilant.
SeoSamba offers a complete marketing, SEO, and CRM platform that brings together both SEO reporting and execution, AI-powered content and blog management, social media publishing, review and reputation management, email marketing, local listing management across 100+ directories, call and lead tracking, enterprise WordPress, ecommerce website building, and more.
This unified system helps businesses and agencies increase visibility in search and AI-driven results, generate and track leads across every channel, protect brand consistency across locations, and scale marketing and operations from a single platform.
For instance, with SeoSamba review and reputation management software, you can collect, manage, and monitor reviews to strengthen your online reputation while saving time replying with our AI, or copy and paste a widget to feature reviews, including video testimonials, on your website.
