Franchise Marketing

Consumers are increasingly using the Internet and clicking on "organic search results”  when it comes to the most popular local searches.

 

Marketing a franchise online : the big picture

 

Ideally, a franchise business will build, deploy and manage one website per franchise location in order to compete with local boutique providers. However, costs, time and inherent difficulty involved in pursuing such a strategy has usually driven franchisors to look for scaled-down strategies. In fact, scale had been a disadvantage when it came to marketing franchises on the Internet until SEO Samba's web marketing platform changed this paradigm.

How franchises can turn scale around to their advantage

 

SEO Samba's technology allows you to turn scale around to your advantage when it comes to local marketing. As the number of franchisees in your franchise system of SEO Samba-powered websites grows, the benefits of local search engine rankings grow organically for network members. In a sense, it mirrors well-known network effects that you enjoy from group advertising, brand recognition or group purchasing power. SEO Samba's starting price of $99 per month per domain, and our easy-to-use and powerful interface loaded with automated execution tools, makes it a breeze for busy franchise marketers to manage their network's local web and search marketing strategy.

 

 

The superior franchise system to build, manage and market your network of franchisees

SEO Samba is the only framework offering a solution to franchises for both local marketing and e-commerce.

Personalized websites that perform with search engines in their local markets

SEO Samba hub & spoke technology allows for optimal central website network management and marketing, along local hosting and involvement for your franchises. This means your domestic franchises can battle it out with local competitors on local search and your international franchisees can be seen as local to their markets. By the way, did we mention that franchise website editor comes in 10 languages and counting?

 

Networked multi-site E-commerce...centrally managed

Update your SEO Samba powered e-commerce site, and all your network get your latest catalog update while retaining their location specific modifications including product descriptions, price or any other.

 

Quote engine integrated

Your service requires quotation? not to worry; SEO Samba integrates a powerful yet easy to use online quotation system. Franchises get notified for new quote requests, modify them and can receive payment online. It also can be used as a point of sale  (POS) quotation system or even while having customers on the phone since franchisees can create quotes from scratch. Online pdf invoicing and customer account interface included.

 

Lead generation tactics & reporting integrated

Want a franchisee zip search? a traceable document for download? A simple checkbox to harvest emails right into your email marketing platform? a private area for members? Yep, we also have it ready to use.

 

Integrated PR & News system

Publish corporate and region specific news to all and/or selected franchisees website in one click, while allowing franchisees to write their own news. In addition, SEO Samba distributes press releases

 

Integrate with your newsletter system out of the box

You already use Constant Contact, Icontact, Vertical Response or any others, create a newsletter from your website published news, edit it before sending it via your email marketing platform of choice in one click. You also archive a copy in one click to one or many of your websites.

 

Integration with social platforms & blog

Twitter, Facebook & blogging are all here to help spread your message. We've optimized the system to communicate with these social sites as you publish new content to your site, and prospects leave comments on your corporate and/or franchise blogs.

 

Facebook

Franchisees get a Facebook version of their sites. Lead generation and/or E-commerce ready of course.

 

Mobile? you bet

Out of box, franchisees get a tablet and smart phone version of their websites with relevant actionable information for their local customers.

 

Websites optimized for lead conversions and sales

We are experts SEO, Leverage our cumulated experience from building and optimizing 1000's of networked websites to benefit your franchise. We also offer complementary managed marketing services.

 

Easy website editor and adaptable themes

In-line editing is a dream for busy franchisees; browse, click, edit, done.

Thanks to our flexible websites themes system, you can give franchisees just the right amount of flexibility they need. You can even taylor it to each franchisee skill level.

 

Unlimited expandability

40 plug-ins/apps and counting. Wish to bring videos on your website? Display excel spreadsheets right onto a page? Gmaps or image gallery? It's fast and easy to deploy a plugin to your network or modify a franchisee website theme.

 

Integrated training & support

Franchisees enroll into our weekly webinars, they peruse training videos at their leisure, and contact us directly for support.

We define the SLA together, and report back to you on KPI's. Zero burden on your staff. Zero hassle for you.

 

What's The Next Step?

Contact us now and receive a free consultation about your franchise's marketing potential with regards to organic and local search marketing. For franchises growing internationally, rest assured that our friendly consultants do have an international outlook on search engine marketing.