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SeoSamba's Top 100 Franchise Influencers 2023

SeoSamba's Top 100 Franchise Influencers 2023

SeoSamba's Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world, whose voices count more than most across various channels from traditional to social media.

Welcome to the 2023 SeoSamba's Top 100 Global Franchise Influencers List

The Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world, in most cases, these people are franchise superstars who have turned local operations into world-leading business powerhouses, using their enduring success as springboards to global fame.
The list is completed by more hush-hush personalities and dealmakers who seldom appear in public limelight, yet have nonetheless achieved undisputed recognition among franchise specialists and insiders.

2023 influencers of franchising 1 

2022 influencer of franchising

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SeoSamba's Top 100 Franchise Influencers 2023


Daniel Stein

I am a writer, personal trainer, entrepreneur, and the founder and CEO of Special Strong, one of the only fitness centers in the world for individuals with physical, mental, and cognitive challenges. My work centers on my personal mission, inspired by my faith and John 10:10, to help others, especially those impacted by disability, unlock their potential to live an abundant life through fitness.

My journey in fitness began at a very young age. At age 4, I was diagnosed with a learning disability which impacted my behavior and ability to make friends. In middle school, my parents bought me a membership to a YMCA. Exercise changed my life by building my confidence and helping me control my outbursts. At 21, I was diagnosed with a mood disorder and autoimmune disease. Fitness became my lifeline and gave me the strength and confidence to take control of my life.

I initially pursued a career in banking, but I felt a deep calling to help others impacted by disability and share access to the fitness tools which had empowered me. I became a certified personal trainer and built a successful personal training business from the ground up using the relationship-building and marketing skills I developed as a banker. I hold certifications from the National Academy of Sports Medicine and the National Federation of Personal Trainers.

In 2014, my wife Trinity and I launched Special Strong, a program that provides adaptive fitness personal training and group exercise classes for individuals affected by autism, Asperger’s syndrome, Down syndrome, ADD/ADHD, cerebral palsy, and other similar afflictions.

In 2019 a viral video launched Special Strong into the spotlight and inspired us to expand our services beyond Texas. Today Special Strong has helped more than 1500 individuals with special needs access the life-changing benefits of fitness. In 2021, we launched the Special Strong Foundation to provide financial assistance to expand access to specialized health and wellness programs for special needs families.

I hope to see the Special Strong movement grow both nationally and globally. We are expanding through a franchise model and a certification program for personal trainers interested in adaptive fitness.


Tanashe Martin

Franchisee/Franchisor Growth and Business Consultant with proficient skills in Connection, PR Communications, Operations Management, Business Strategy, Coaching, Business Revenue Generation, and Networking. YES! I wear many hats. But I like it that way! Being a part of the team at Ask April Porter enables us to nurture and develop our genius in the franchising industry. What a blast!

Always looking to grow my network and community! I have always been told by my daddy, ""T...I don't think you know a stranger""! There is always something to discover when we take time to truly build repour and relationships with others! Business, professional, or personal... I am forever a student of human nature and connection! So let's do it....let's connect!


Mike Welch

I help people find and evaluate great franchise opportunities so they Fire Corporate America on their terms, in their time. By finding and evaluating great franchise opportunities that are a perfect fit for them people dramatically increase their odds of success. I have been a part of approximately 2,000 locations being opened in my career. I also invest in franchise companies with great leadership, in fragmented markets, with innovation and strong competitive advantage.

Because "the corporate ladder" is on fire, and there is no such thing as "a party, a pension, a fruit basket, and a gold watch anymore". And mostly, because corporate sucks and we were meant to be free and live life on our terms!


  • Husband to "The Lovely And Talented" Mrs. Shari Welch
  • Dad to 4 awesome, unique, independent young people
  • Coach (football, baseball, softball, and business)
  • Son of a mechanic and shoe store manager
  • Rural East Tennessean at heart, no matter where life takes me
  • College Drop Out (I didn't even make it a full semester)
  • Great in a boardroom and on a barstool
  • A man of unimpeachable character (I try my very best)
  • Fiercely Loyal
  • "Legally" blind in one eye - I see the world in mono
  • Investor in 8 franchise companies
  • Failed Entrepreneur
  • Successful Entrepreneur
  • Unapologetically loud and enthusiastic
  • Bear Hugger

Make sure your WHO, WHY, and WHAT are in sync!!!


April Porter

As an award-winning entrepreneur with a proven record of success in growth strategy through lead generation, sales training, and employee performance, I have experienced first-hand the joy of building a business that creates a dream life.

I am fulfilling my mission of teaching franchisees how to fill the gap between the franchise model and the executive-level know-how needed to increase revenues, build a reliable team, and scale to multiple locations.

When I started as a first-time business owner, I was overwhelmed with the magnitude of responsibilities in areas that I was unfamiliar with (marketing, sales, employee development and financial management), so I fully immersed myself in learning how executives think, strategize, and execute.

My approach to franchise ownership created explosive growth. We expanded to four locations in record time by cultivating a team of employees personally invested in exceeding expectations and maximizing performance. We used a strategic plan to motivate and empower everyone to drive toward the mission of reaching our BHAG, allowing me to delegate the daily operational tasks and become an absentee owner.

With a passion for mentoring Franchisees, Entrepreneurs, and Small Business Owners, I began teaching the formula to multi-unit success – an evolution from an employee role inside the business into an Entrepreneur overseeing growth and expansion.

I love finding ways to simplify business ownership by breaking down concepts into easy-to-implement, step-by-step processes and introducing out-of-the-box strategies that separate my clients from their competitors.

As a 3x winner of St. Louis’ Top 50 Fastest Growing Companies, an AAFD Trailblazer Award recipient, and an International Best-Selling Author, I am the go-to specialist for optimizing the systems that make delegation possible, implementing marketing and sales strategies with a high ROI, developing an elite team, and scaling to multiple franchise units.

As a former trial attorney and Judge, I understand franchise agreements and teach franchisees to think and act like CEOs within the brand standards of the franchise model they love, setting me apart from other coaches.

I believe that franchising provides an awesome business model that benefits from a franchisee proficient in leadership, marketing, sales, and financial management skills, with a growth mindset.

I am dedicated to mentoring franchisees that want to enjoy life, enhance their impact on the world and crush the competition.


Rick Grossmann

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high-tech/high-touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small businesses and multimillion-dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world..

Rick is the author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021. He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.


Daniel Claps

Dan Claps is a Serial Entrepreneur in the franchise space. Dan got his start in Franchising in 2014 at the age of 22 when he joined Murphy Business and Financial Corporation as the franchise system's youngest Business Broker.

In 2016 Dan Co-Founded Career Transition Leads (CTL). A sister company to the International Franchise Professionals Group (IFPG). CTL became the leader in lead generation for Franchise Consultants with a full-time call center and over 100 contractors and employees working for the firm.

Dan went on to Co-Found Find A Business Online in 2017 as an add-on business of CTL. Find A Business Online (FABO) is an internal Franchise Brokerage Company supporting 8 full-time Franchise Brokers. During Dan's leadership, FABO was doing as many as 12-15 placements in a month and successfully brought on 61 Ellie Mental Health territories in under one year. 

In 2019 Dan and his business partner went on to Co-Found NurtureAssist. NurtureAssist is a lead generation platform for Franchisors. NurtureAssist finds franchise candidates via dialed-in lead generation practices via social media. The ads are specifically designed for each brand and able are targeted to the ideal franchise buyer persona.

Dan successfully exited Career Transition Leads, Find A Business Online, and NurtureAssist in May of 2022 to Princeton Equity Group.

Dan is currently working on his next venture.


Catherine Monson

Catherine Monson is the CEO at Propelled Brands. She has a strong background in management and business leadership, as well as more than 25 years of franchising and digital printing experience.

Known for her motivational and accountability-led management style, Catherine believes in consistent communication and a two-way relationship with franchisees. It is with great passion that she leads Propelled Brands, the Corporate Umbrella for FASTSIGNS, NerdsToGo, MY SALON Suite and Salon Plaza.

Catherine appeared on the two-time Emmy Award-nominated reality series, “Undercover Boss”, in May of 2012 as the CEO of FASTSIGNS. The show follows high-level corporate executives as they slip anonymously into the rank-and-file of their own company to examine the inner workings of their organization.

A strong advocate for small business enterprise and franchising, Catherine also spends much of her time and energy serving as the Chair for the International Franchise Association (IFA), the world’s oldest and largest organization representing franchises worldwide. Through her service with the IFA, Catherine works to help further the IFA’s mission of protecting and promoting franchising through government relations, public relations and educational programs.


David Mortensen

Dave’s ability to connect and inspire those around him is unmatched. With more than 25 years of experience managing, consulting, owning and franchising health clubs, Dave Mortensen has distinguished himself as a leading authority in the field of fitness. Mortensen revolutionized the fitness industry when he and Chuck Runyon co-founded Anytime Fitness – an alternative to big-box gyms. In contrast, Mortensen and Runyon designed smaller, neighborhood clubs featuring the things members want most: convenience, affordability, quality equipment and surprisingly personable service in friendly, non-intimidating facilities.

Under Mortensen’s leadership, Anytime Fitness has earned numerous industry accolades, including “One of America’s Most Promising Companies,” “Top Global Franchise” and “Fastest-Growing Fitness Club.” Additionally, Anytime Fitness has been honored as a “Military Friendly Franchise,” a “Top Franchise for Minorities” and “The Best Place to Work in Minnesota” four years in a row.


Pip Wilkins

A confident, dynamic and resourceful Chief Executive who enjoys helping others to expand their skills. Proven ability to initiate, develop and launch new initiatives for the greater good of the franchise industry. Passionate about standards and ensuring people have the right information to make the right decisions.


Alesia Visconti

As the CEO and President of FranServe Inc, the world's largest franchise consulting & expansion organization, and the CEO and Publisher of Franchise Dictionary Magazine, a digital and print publication, Alesia provides vision and leadership to two extraordinary franchise industry organizations. She has 20+ years experience as a CEO & President, driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.”

A savvy entrepreneur, Alesia acquired the struggling start up publication, Franchise Dictionary Magazine shortly after it was formed, and turned it around in record time. The magazine is now one of the leading sources of information that potential franchise owners turn to for information and advice. It receives praises and accolades by experts throughout the franchise industry.

Highly active in the International Franchise Association (IFA), Alesia is on the Board of the Diversity Institute, the VetFran Committee, the Legal Legislative Committee, and the IFA Membership Committee. She travels to Washington DC every year to speak with legislators on the laws impacting franchising and small business ownership. She is also a member of the Franchise Action Network (FAN).

Alesia is passionate about the franchise industry as well as ensuring people have the opportunity to take control of their future and find career bliss. To that end she never loses sight of her mission: to help others achieve their dreams of business ownership through franchising!


Mark C. Siebert

The iFranchise Group is a franchise development and consulting firm that provides a variety of services to start-up franchisors, established franchisors, dealer/licensor organizations converting to franchisors, and companies exploring the feasibility of franchising or other alternate channels of distribution (licensing, dealerships, etc.).

Franchise Consulting services for start-up franchisors include market research, business planning, financial analysis, operations manuals, training programs and videos, online learning, franchise marketing plans, franchise brochures, franchise sales videos, website optimization, franchise sales training, and ongoing coaching on "how to franchise."

Franchise consulting services for established franchisors include overall performance audits, franchise sales improvement, franchise marketing improvement, franchisee relations, expert witness services, acquisition due diligence, and general franchise problem resolution.

Franchise clients: 1-800-FLOWERS, Ace Hardware, Anheuser Bush, Applebee's, Athlete’s Foot, Benihana, Berlitz, Bikram, Blockbuster, Bridgestone/Firestone, BP, Carstar, Charles Schwab, Checkers/Rally’s, Chem-Dry, Chevron, Children's Place, Claire’s, CompUSA, Comfort Keepers, Computer Renaissance, Cosi, Culligan, Dale Carnegie Training, Denny’s, Dippin’ Dots, DuPont, Einstein Brothers, El Pollo Loco, FedEx Office, Fleming, Florsheim, Fuchs, General Electric, Goddard, Haagen Dazs, Home Depot, HoneyBaked Ham, IHOP, Instant Tax Service, Jackson Hewitt, Johnson & Johnson, Krispy Kreme, LA Weight Loss, Little Gym, Manpower, Marriott, Massage Envy, McDonald’s, Michelin, MotoPhoto, Muzak, Nalco, Nissan, Nestle, N-Hance, Oreck, Orica, Payless Shoes, Petland, Phillips, Perkins, Pinkberry, Popeye’s, Quizno’s. Rita’s Italian Ice, Senior Helpers, Sears, Shell, Sonic, Signature Flight, Subway, Successories, Swarovski, Togo’s, Towne Park, T-Mobile, UPS Store, U.S. Navy, Yankee Candle, and many others.

Specialties: Franchise feasibility, helping new franchisors, market research, business planning, financial analysis, operations manuals, training programs, training videos, online learning, franchise marketing plans, franchise brochure development, franchise sales videos, website optimization, franchise sales training, franchise sales improvement, franchise marketing improvement, franchisee relations, expert witness services, acquisition due diligence, and conversion of dealers to franchises.


Scott Thompson

Chief Development Officer for Big Blue Swim School, Heyday* Skincare and Operating partner at L-5 Capital Partners. Strategic Franchise Executive, Lifelong Learner, and Planner. Data Driven Sales and Marketing Executive that continuously innovates and leverages technology to accelerate growth.

Specialties: Franchise Development, Lease Negotiations, Real Estate, Financing, Sales and marketing training, Franchise law, Corporate startups, Business Coaching, Partnership Development, Teambuilding, Technology


Jaime Sanchez

Helping people has always driven me to strive for more. After working for more than 4 years working in corporate immigration law and having successfully worked with over 120+ foreign investors, I came to the realization that many foreign investors were failing and doing the same mistakes over and over again, additionally many of my clients always felt lost and frustrated when starting their new life in the USA. This is when I felt I needed to do something about it. 

I started "Interlink | Franchise & Business Consulting", in order to help and directly assist foreign investors in picking the right franchise and business for their needs. 


Shannon Wilburn

Experienced Chief Executive Officer with a demonstrated history of working in the franchising industry. Strong professional skilled in Event Management, Budgeting, Advertising, Sales, Nonprofit Organizations and Entrepreneurship.


Michael Mudd

We build sustainable brands by providing franchisors with tools and expertise to create breakthroughs in franchise development.


Alicia Miller

Alicia Miller is Co-Founder and Managing Director of Catalyst Insight Group. She supports franchise organizations facing growth, disruption or transformation challenges, and helps them accelerate their businesses. She is also responsible for business development and buy-side M&A advisory services at the firm, including the sourcing, origination and evaluation of investment opportunities for platform operators, private equity, and family office partners.

Ms. Miller is a recognized thought-leader in franchising, serving as an advisor to franchisor leadership, private equity and family office investors, sector influencers, suppliers and franchisees. She currently serves on the board of the International Franchise Association’s certification program, promoting franchising best practices and regulatory compliance. She also serves on the board of Women’s Campaign International and is a director and campaign chair of a regional board of the American Cancer Society. Previously, Ms. Miller was a multi-unit franchisee, led global go-to-market at a $9.5B consumer electronics firm, led sales and marketing for a $750M direct sales company, and held a number of sales and operations leadership roles at firms in the telecommunications and artificial intelligence sectors, ranging from pre-IPO start-ups to large public companies.

Alicia holds an MBA from The Wharton School at the University of Pennsylvania, and an MS from the University of Maryland. She graduated from Smith College, with a BA in Economics and Government, and earned a Graduate Certificate in Administration & Management from Harvard University as well as a Graduate Certificate in Franchise Management from Georgetown University. Alicia is a Certified Merger & Acquisition Advisor™ (CM&AA), a Certified Franchise Executive™ (CFE), and is Directorship Certified™ by the National Association of Corporate Directors (NACD.CD).


Michael Reeder

2014 - I’m 27, a newly minted partner at a CPA firm, tasked with acquiring two other CPA firms and merging them into our practice. It was a learning curve to say the least. I was sweating bullets but I fell in love with it - the whole process, the excitement, the POSSIBILITIES!

Today, I use my wealth of knowledge as a CPA to promote an educational journey for other business buyers so that they too can experience the thrill that I did and be confident in their new endeavor.

I still head that same CPA firm. But now, I also support those considering business / franchise ownership from the perspective of an experienced CPA who's also acquired businesses firsthand.

I get to know you, I help you understand your options. I offer comprehensive advice to support you through the business buying journey in the context of accounting, income taxes, entity structure, funding, financial projections and more.


  • I am a CPA with a niche in the business buying process (both franchise and independent businesses)
  • I understand that buying a business is a big deal & want you to be comfortable and informed⁣⁣
  • I am a business owner myself. I mentally prepare you for business ownership throughout the entire process⁣⁣
  • I stick around after the initial investment is made⁣⁣⁣⁣


  • Live in a world outside of the corporate grind & have control over their lifestyle ⁣⁣
  • Understand how the ins and outs of the tax, entity structure and funding aspects of business ownership can benefit them⁣⁣


  • Support their candidates by making CPA advice readily available to them ⁣⁣⁣⁣

A comprehensive process that enables all parties to walk away confident in the accomplished transaction.

“I interviewed Michael on All Things Franchising Radio Show where we had a great conversation about the franchise business model. Michael is not only a CPA but a brilliant business advisor” - Linda Ballesteros⁣⁣

“Michael is my CPA since start of my business his expert advice has helped me save thousands and is always available” - Jarih Jafri ⁣⁣

“Michael never misses answering a question, even when put on the spot, and he has helped so many of our brokers better understand FDD financial statements, Item 19s and overall funding options for our clients” - Chelsie Charnet Maltez⁣⁣

DM me; right here, right now


Richard Davies

Having started my journey in franchising in 1997 and what a journey it has been.  The relationships and friendships built during that time has enabled myself to develop but also improve and evolve the products and solutions we can offer to franchisors, suppliers and franchisees worldwide.

We started out as one magazine back in 1997  and look at the portfolio we have grown that is now truly worldwide and growing.

Our aim was to provide a platform and a voice to promote franchising and education to a wider audience and we continue to do that. 


Sean Manning

Sean Manning, CEO/Founder of Payroll Vault, is a dedicated businessman that has created a successful franchise system that presents enthusiastic entrepreneurs the opportunity to support their local professional community strategically and effectively.  Throughout the pandemic and with the close support of Tricia Petteys, COO/Co-founder of Payroll Vault, Manning has led the executive team and franchisees through a powerfully disruptive and radically evolving time. As a result of his dedicated leadership, business acumen, and focus on clear communications, each franchise office has been able to remain current on important legislative changes that allowed them to help their local business community navigate workforce management fluctuations, to access a variety of emergency funds and tax credits that helped their business stay afloat, and to ensure compliance at each stage for their clients and non-clients equally. As a leading payroll company, it’s important to be accessible to clients, and even more so during times of distress. Over the course of the past few years, Payroll Vault has reshaped expectations for small business owners across the nation and will continue to help business owners re-think payroll.


Eric Schechterman

As the Chief Development Officer for the nation's leader in franchise funding, I oversee sales, marketing and strategic relationships. Extensive knowledge on the ins-and-outs of franchising from the back end forward. We helped thousands of small businesses open their doors, many of which were franchises, and have facilitated hundreds of SBA loans.

I have been a featured speaker at numerous franchise conferences, inspiring entrepreneurs with successful small business funding strategies and training franchise executives on how to maximize their funding relationships. I was honored to earn a distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA in 2016.

Specialties: Advise transitioning six-figure corporate executives exploring careers in franchise ownership. Master franchising, regional or area franchise development, franchise recruitment and sales, franchise brokerage and consulting, entrepreneurship, self employment, small business ownership, business services, business brokerage, selling businesses, selling franchises, buying businesses, buying franchises, franchising, business consulting, career alternatives, marketing and operations.


Nick-Anthony Zamucen

Nick-Anthony Zamucen the Founder of Best Option Restoration (B.O.R.) & Bio-One Inc., The only successful franchised crime scene cleaning company. Awarded Top 40 CEO's Under 40 from Business Diversity Magazine 2013. He is also a 3x published author, business strategist, and an award winning serial entrepreneur that has had tremendous success in various business ventures.

Nick-Anthony Zamucen has really changed the game when it comes to the service franchise industry. Simply put, Nick-Anthony is the best in his industry and while many claim to be, he's the only man who has proven results in the business world. His franchised company Bio-One Inc. dominates in 46 different states and continues to grow at an exceptional rate. He plans to launch Bio-One Inc., his crime & trauma scene cleanup franchise, internationally.

Nick-Anthony Zamucen realized that one of his greatest strengths was assisting other people's success through his own experience. A core belief of Nick-Anthony's is "Success breeds Success". For this reason, Nick-Anthony has assembled an elite "success group" based around crime and trauma scene cleanup. He has created bar-none, the most intensive, informative, and educational franchises in the world.


Katrina Mitchell

Hi! Katrina Mitchell here, Chief Match Maker & Founder of Franchise Speakers.

I believe that each of us can create immeasurable waves of positive influence by how we
show up in the world every day. My personal code and our professional culture is based
on the values of Kindness, Respect, Integrity, Communication, Trust, Fun, and Love.

As the ONLY speakers bureau in the world to focus exclusively on franchising, we are the
industry go-to experts. There is nothing we love more than helping our clients find the
perfect speakers to ignite their franchise audiences - whether franchisees, unit managers,
or groups of seasoned franchisors.

During my years as a franchisee, I was often frustrated with the quality of presenters at our
meetings which inspired the launch of Franchise Speakers. For more than 14 years, we
have helped over 500 brands find relevant, timely, and topical speakers, trainers, emcees
and entertainers for both virtual and live events.

We base your speaker search on your system culture, learning objectives, and desired
investment level.

Our franchise clients often ask:

1. How do I know if a speaker understands franchising? Will they work to understand
our brand, our culture, and our event objectives and support us with relevant tools that
our teams can apply now?

2. How do I mitigate our risk if something were to happen and our speaker can’t attend?

3. How can I maximize the value of our investment with a speaker? Our budget is
limited, I’d love to have professional help finding a great speaker but can we afford it?

We solve these challenges by:

✔SAVING TIME & ENERGY by presenting targeted, vetted, & carefully curated, franchise-
savvy speakers.

✔MITIGATING RISK by taking care of all speaker details & providing immediate, experienced
backup should things go sideways.

✔SAVING RESOURCES WITH OUR FREE SERVICE - our commission is earned from placing
our speaker partners with a great new client. There is NO FEE to our franchise clients! Wow!
Isn’t that GREAT?!

Helping franchise business owners THRIVE is our passion.

We know that franchise world. It’s all we do.

If you are open to connecting here on LinkedIn, I’d love it! Please click the ‘connect
button above and let’s start a conversation!


Larisa Walega

Resourceful, innovative decision maker and problem solver who enjoys challenges and thrives in a creative environment, adept at bringing ideas to reality. Well-organized, profit-minded team player and leader - function under pressure with good conformity to deadlines, accuracy and budgets. Articulate, persuasive communicator with excellent written and verbal skills, strong experience developing productive relationships with all levels of media, corporate, community and consumer interests.


Jeff Alexander

Jeff’s entrepreneurial experience is extensive. Soon after founding his first business in 2001, an automotive dealership at 22, he expanded into other avenues. He rapidly increased his retail market share through strategic financing. Seeing an opportunity in automotive lending, he created a related finance company to allow for increased profitability and marketability of his retail businesses. 

Jeff Alexander is a proven multi-business manager specializing in small business development, marketing and strategic planning. In retail focused businesses, he has taken a number of startup retail and wholesale sales operations from nothing to over $4.5 Million in annual sales in the first year of operations. Using his experience in the financing arena and the management of both prime and sub-prime clientele, he moved into the real estate market. 

Using strategic financing, Jeff Alexander, quickly amassed a large rental real estate portfolio. The experience gained thru his finance company was valuable in maintaining solid renter evaluation and in managing his properties. Jeff Alexander has further managed multi-million dollar retail inventories while directly supervising a portfolio of over 1300 installment loans with millions in accounts receivables. 

In equity and debt placements, he has Implemented, developed and managed sales operations, customer service policies and procedures, and financial budgets and projections. He further has managed retail inventories of over 5 million and supervised accounts receivables of over 1300 clients, with millions in loan balances. 

Jeff Alexander presently owns multiple business interests thru out a variety of different sectors to include retail, real estate, medical, and franchising. He has a passion for building the entrepreneurial spirit into future generations.

Jeff enjoys spending his time with his wife Amy and his four children.


Ron Silberstein

Professional experience includes managing partner of a high-growth CPA firm that specialized in audits of public companies and franchise companies, and 4 1/2 years as CFO and Chief Administrative Officer of a group of companies with a public parent. The group included a large franchisor, manufacturing companies, wholesale distributors, and a dot com - e-commerce company. 

I am a Certified Franchise Executive and a CPA. Experienced and proactive. I am a co-founder and principal of Bud's Place Franchising, LLC - a franchisor of social cannabis consumption lounges that provide high quality food and beverage, entertainment, and accessories in an upscale atmosphere - High.Quality.Fun. Am also working with a select group of clients that need a consultant that has expertise in operations and/or finance/accounting/auditing. 

Recent successes include helping a client settle a $450,000 state sales tax obligation for $30,000, as well as initiating discussions with the client's lender and successfully getting the bank to increase the client's line of credit from $350,000 to $700,000 - with a reduced interest rate. Also helped reduce payables from $1,100,000 to $250,000 and improve client's credit rating. Assisted another client with putting together a team of highly qualified outside professionals, as well as helping negotiate a Master Franchise Agreement on far better terms than had originally been presented. Saved a client $12,000+ per year for four years by helping them get a better deal from their payroll service.

I have regularly been named one of the top Franchise Experts to Follow on Twitter.


Brett Larimer

Brett is a detail-oriented communications professional with strong organizational skills and a lifelong passion for serving the community. She has proven expertise in public relations, social media management, and brand development. Brett brings an unmatched work ethic and a Service-before-Self attitude to any position she holds. Outside of work, her time is spent at the beach with her wife (Mae) and 2 golden retrievers (Finn & Stella), hiking, reading, and painting.


Beck Miller

Director of Franchise Operations at 2ULaundry/LaundroLab. Helping our franchisees innovate on the traditional laundromat model to provide value to their communities and maximize revenue in the process.

Self-motivated and driven individual with a passion for creating things. Always learning and expanding my experiences.

Wake Forest University graduate of 2015 with a major in economics and a minor in entrepreneurship and social enterprise.


Jonathan Weathington

As a Chief Executive Officer with a demonstrated history of working in the retail and restaurant industry, my desire focuses around bringing out the absolute best results in my teammates and co-workers. With a combination of analytical thinking, servant leadership, and true cultural dependency, we work together to achieve real results. A proven systems developer and implementer, as well as an empiricist, my goal revolves around never losing status as a trusted advisor to colleagues and customers.


John W. Francis

Johnny has been around franchising his entire life. He’s been a franchisor, franchisee, supplier, owner, buyer, seller, board member, speaker, coach, advisor and more to more than 50 brands. 


Todd Houghton

Defining success and developing operations excellence …

For over 20 years, I’ve grown revenue and improved profitability by strategically hiring, establishing efficient business processes, implementing metrics-based financial management, and strive for business performance. I am comfortable working at a strategic level as well as rolling up my sleeves and working through the tasks keeping business partners and stakeholders informed.

I rely on my P&L and financial experience, ability to continually assess the business, and understanding of underlying risks to proactively develop, recommend, and implement solutions. I am good with ambiguity and I have the ability to persevere, even when things go wrong. I’m highly strategic and tactical while being flexible and able to adapt to any situation. 


  • Automation and propriety software experience
  • Canadian Universal Health Care Systems
  • Clinical, quality and regulatory compliance
  • Contract negotiation, real estate assessments
  • Due diligence and business integrations
  • Employee relations and U.S. | Canadian law
  • Extensive business technology knowledge
  • Financial planning, forecasting, and budgeting
  • Franchise brand sales and marketing
  • Guest loyalty and frequency
  • International development – Canadian operations
  • Joint Commission regulated industries
  • Mergers, acquisitions and divestitures
  • Pre|post-opening activities and execution
  • State and Local franchise licensing and regulations
  • Strategic development and tactical execution


Analytics and Attention to Detail: Ability to analyze any situation and select the best method of service delivery

Business Acumen: Develops and implements strategic plans to reach project goals and KPI’s – Competitive!

Communication: Ability to motivate and explain the work to business partners and stakeholders with clear direction and recommended processes 

Dealing with Ambiguity: Demonstrates diplomacy and promotes strong business-to-business relationships facilitating communication and resolving conflict

Integrity: Earning the respect of my teams and senior leaders through fairness and reliability – Do the right thing

Strategic and Forward Thinking: Providing clear, persuasive direction to the business and remains an active contributor always learning and sharing knowledge

Results Orientation: Motivates the team to be efficient and effective demonstrating interpersonal skills and building relationships with my teams, business partners and stakeholders


Jen Olson

Experienced Development Executive with a demonstrated history of working in the Franchising industry. Skilled in Business Planning, Sales, Management, Business Development, and Marketing Strategy. Strong business development professional with a Bachelor's degree focused in Business Administration and Management, General from Michigan State University. 


Ljiljana Kukec

I am one of the founders of Croatian franchise association and its current President. I held the position of Vice President of the European Franchise Federation from 2016-2018 and am currently a member of the EFF Board of Directors, also representing Croatia in the World Franchise Council. Through my engagement in the last 20 years, I can say that I have connected very well with the international franchise community, with whom I collaborate daily on various projects. 

With my expertise and networking as the President od Croatian franchise association I helped a lot of entrepreneurs to establish their businesses and to internationalise them with franchise model. 

I am teaching franchising course on an academic level as visiting professor at different European Universities and I am involved in different research projects in the domain of franchising, teaching/learning, and entrepreneurship. 

As serial entrepreneur and franchisor of the brand Body Creator (operating in Croatia and region since 2001) I gain valuable experience for my advisory work for different national and international brands and institutions. 

As Profesor and consultant, I often lead workshops for entrepreneurs, franchisors, franchise professionals and institutions internationally, recently focused on the Middle East franchise community. 

For my work I recently received the prestigious award 
“Creators of the Century", for my contribution to the development of entrepreneurship in Central and Southeast Europe.


Shep Hyken

Customer Service Speaker | Customer Experience Speaker | Keynote Speaker | Best-selling Business Author

  • SHEP HYKEN, CSP, CPAE, is a customer service and experience speaker and is an international leading authority on customer service, customer experience and loyalty in business.
  • NEW YORK TIMES & WALL STREET JOURNAL BEST-SELLING AUTHOR Author of seven best-selling books that have made the New York Times, Wall Street Journal, USA Today and more. Shep has worked with thousands of companies and organizations that want to build loyal relationships with their customers and employees. These include First Abu Dhabi Bank, Agricultural Retailers Association, Sub-Zero Group, The Federal Savings Bank, Anheuser-Busch InBev, Clayton Homes, Self Storage Association, Benihana, NAMM, C.R. England, Comcast, UniGroup, Whataburger, FedEx.
  • HALL OF FAME SPEAKER Shep has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.
  • HIRE SHEP TO SPEAK To book Shep for your next meeting contact us at 314-692-2200, email or visit Visit Shep.TV for hundreds of business videos and samples of Shep speaking.

Shep works with companies and organizations that want to create amazing customer service experiences for their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, The Convenience Revolution and I'll Be Back. He is also the creator of The Customer Focus™, a customer service training program that helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)


Paul Segreto

Now in my 40th year in franchising as a senior executive, consultant & coach, and entrepreneur, my expertise has progressively expanded across all facets of franchise, restaurant, and small business management and development. My goals are two-fold: to drive franchise success at all levels with a culture-to-growth philosophy, and to always connect the right people, brands, and opportunities.

Consulting with both startups and emerging brands since 2001, I'm passionate about working with innovative brands that have developed or are working toward developing distinct points of competitive differentiation and / or unique end-user proposition. Providing coaching services during this same period, I'm committed to helping individuals, families & partners identify and achieve their entrepreneurial goals. Whether consulting with brands or coaching individuals, my objective is to architect & assist in implementing action plans to accelerate success.

I've been recognized as a Top Small Business Influencer by Fit Small Business, as a Top 100 Global Franchise Influencer by SEO Samba & 1851 Franchise Magazine, and as a Top 100 Champion Small Business Influencer by Small Business Trends & Small Biz Technology. I have achieved professional designations including Certified Franchise Executive, Certified Franchise Broker, and Certified Business Broker.

An early adopter of podcasting, I have founded and hosted a number of franchise and small business podcasts including the popular Franchise Today podcast that premiered in 2009 and is still broadcast today. A very active participant in social media and an avid writer, I produce content daily on franchising, restaurants, small business, and entrepreneurship. I'm also frequently called upon to share my expertise and perspective for blogs & digital publications focused on these topics. Projected to be published in 2023, I’m currently writing my first book, “Local Entrepreneurship: A Return to Main Street.” 


Charlie Chase

Mr. Chase resides in Villanova, PA and he is the President and CEO of FirstService Brands, Inc. Prior to his role as CEO, Mr. Chase served as the President of the Consumer Franchises of The Franchise Company and prior to that he was CEO of CertaPro Group.

Throughout his 29 years with FirstService Brands he has held numerous roles, starting as a Franchise owner in 1982 at College Pro Painters. Believing that there was an opportunity to create a successful and significant full time painting company, in 1992 he became the founding President/CEO of CertaPro Painters. Mr. Chase has a B.A. Honors in Economics from Queens University, Ontario, Canada.


Michael Webster

Who do you know who wants to create their Branded Community on LinkedIn, using LinkedIn's new product -- Pages?

Pages is not just for big companies any more. Small & Medium sized businesses like yours can create their own Branded Community for: franchise recruiting, in market events, tourism destinations, journalism, book audiences, and almost anything which was an audience of readers & talkers.

An experienced community manager on LinkedIn can make that happen for your company -- creating your branded community. Build up your reach naturally & then take advantage of LinkedIn's ability to deliver your message to the right person and at the right time by sponsoring your messaging.

We have been building community on LinkedIn since 2010 & we’ll show you the way to get your community going. A couple of no-cost consultations will have you on your way. (No cost as in no money; not as in you do no work.)


Michael Hutzel

I’ve spent a lifetime serving others. Serving my church, serving my family, serving EagleONE, serving our clients. A man for others…it’s a life-long passion.

How could that possibly matter to you as a professional?

Because…to be a servant, you must be both people and purpose driven. And, that starts with you. For a conversation with us to make sense to you, you may be asking internal questions like these:

Could our customer service team be providing our customers with more so that we are growing?
What are we missing that our digital marketing efforts are falling short? 
Why are sales not quite where we want them to be again this year?

To find out what we do, you can find that here:

To find out why and how we do what we do, you can find that here:
Or here:
Or here: 513.847.0410

It starts with two professionals simply having a conversation. Let’s chat to see if we can help.


Liane Caruso

As a seasoned marketing professional, I have worked in a variety of industries and specialize in different tactics as marketing and advertising have evolved over the last 20 years. 

I have had the pleasure of working primarily with franchise brands for the last 10 years and I understand the unique intricacies involved working with and marketing for franchisor and franchisee. I am fascinated by the psychology behind marketing and social media and what makes people click (literally click – like, comment, share, engage) in both B2B and B2C environments. I have the unique ability to think both strategically and creatively and I thrive on connecting the dots for clients to envision the bigger picture. To that end, I realized there was a gap in executive leadership in emerging and mid-sized brands to accomplish comprehensive strategic marketing planning, marketing and sales alignment, and initiatives that produce real results with strong ROI. Recently, I launched helloCMO a franchise marketing consultancy that is dedicated to fractional CMO or outsourced CMO engagements for franchise brands and suppliers. 

I am actively involved in:

  • Women's Franchise Committee - International Franchise Association
  • Women Franchise Network Tampa Bay
  • USF Digital Marketing Certificate Program 
  • International Franchise Association, CFE Certified 

Dani Peleva

Dani has more than 12 years experience in franchise marketing and SEO, from managing start-up Fantastic Services’ brand Fantastic Cleaners, to launching new services and working with clients for Local Fame. Dani’s passion is to give clients the most out of their SEO budget and to get real return on investment. Dani is a doer and has delivered fantastic results for clients, from small shops to large franchises. 

She started as a sales manager and has had, with pure enthusiasm and skills, worked her way up to becoming a managing director of Local Fame. In the last 7 years she has worked on everything from search engine optimisation, conversion rate optimisation, to email campaign management, and paid search AdWords campaigns. Dani has one focus when it comes to clients- to deliver what they ask for and even go the extra mile.


Ali Kraus

Experienced Director Of Event Management with a demonstrated history of working in the education management industry. Skilled in Event Management, Corporate Events, Special Events, Event Planning, and Meeting Planning. Strong operations professional with a Bachelor of Applied Science - BASc focused on Elementary Education & Special Education from Towson University.


Charles Internicola

The Internicola Law Firm is a national franchise only law firm that provides emerging and growing brands with the legal support they need, resources to grow, and strategies to win at franchising.


Tim Courtney

Responsible for domestic and international growth of the PuroClean system. The role includes use of single-unit and master franchise agreements; as well as area development and area representative agreements to achieve results. As the head of the sales team, I create lead generation opportunities; approve territories and assists in closing sales and successfully transitioning franchisees to the operations support teams. This role has critical impact to overall company revenue and profitability.


Aaron Chaitovsky

Aaron has been a key leader during critical periods in recent times regarding the franchise business model, including major changes promulgated by regulators, such as FASB and NASAA. His accounting expertise, combined with over 40 years of experience working with franchisors and franchisees, has prepared him to make significant contributions to the preservation and growth of the business model. He is the founder and co-chair of Citrin Cooperman's Franchise Accounting and Consulting Practice; immediate past chair of IFA Supplier Forum; past member of IFA Executive Board of Directors; member of IFA FASB task force; member of the IFA budget and Finance Committee; ember of IFA steering committee on Franchising in the Social Sector; member of IFA membership Committee Task Force; FranPac Max donor; past instructor for NASAA examiners; frequent lecturer and speaker regarding all things franchising.


Mary Pang

As a Funding Consultant at FranFund, I help people get the funding they need to start or grow their business. I understand the uncertainty that can come with a new venture, so I make it a priority to educate and communicate during every step of the process so clients can move forward with confidence.


Ingrid Schneider

Obsessed with Branding. Marketing and PR. DEI. Copy Writing. Graphic Design. Creative Direction. Social Media. Branding. Video Directing. Consulting. Production. Project Management. Management. Business consulting. Passionate about creativity and leading creative people.


Nicolas Guillermot

Passionné par la création d'entreprise et le développement de PME! Co-fondateur de l'agence White Mirror, agence digitale de production Social Média, Relations presse et Relations influenceurs. Co-fondateur de What the Franchise. Fondateur du "Papier fait de la Résistance", une marque de papeterie d'excellente facture, pensée par et pour les amateurs d’un certain art de vivre et de penser. Marque revendu aux Éditions LEDUC, Groupe ALBIN MICHEL en 2020, 7 ans après son lancement.


Jonathan Maze

I'm a seasoned journalist who has covered just about everything in nearly two decades in the business, though most of my reporting has focused on business, politics or both. I am currently the executive editor at Restaurant Business Magazine. I cover finance and franchising. I track restaurant sales and performance and keep my eye on industry stocks. I write the blog The Bottom Line, and also produce the podcast A Deeper Dive. I'm a regular guest in a conference call series held by Citi Investment Research. My views on the restaurant industry have been quoted in several publications, including the Orlando Sentinel, Yahoo! Finance, Denver Post, New York Post and the Dallas Morning News. I'm a regular speaker and panel moderator at conferences, including the highly regarded Restaurant Finance & Development Conference and the National Restaurant Association show.


Red Boswell

25+ years of executive leadership covering a wide range of industries including Franchising, Consumer Services, CPG, Foodservice, Retail, Consulting, Marketing/Sales, and IT; however, the recurring themes and accomplishments are:

1) Strategic work that is often high growth, life-changing and transformative

2) Leadership of direct organizations, ranging from 10 to 1,000+ employees and creation of high-performance teams

3) Profit-focus with ownership of results and responsibility for entire P&L and Balance Sheet.

4) Creating high performing but desirable work environments where people are focused and encouraged to maximize their potential

5) Unquestioned integrity including a deeply rooted sense of intellectual honesty with oneself

6) Outrageously high standards, intense competitiveness, and extreme urgency

7) A blend of toughness, empathy, influence, and sound judgment Strength Finder 2.0 = Strategic, Futurist, Individualization, Achiever, Relator Overall EIQ = 93%; Raw Score = 4.67 Style of Influence (SOI) = 4543; Persuader Myers-Briggs = ENFJ (Protagonist) Temperament: Choleric/Phlegmatic Spiritual Gifts: Administration and Encouragement DISC: D=58, I=85, S=44, C=36 (Persuader) Kolbe A Index = 4-4-8-3 PeopleSync / ShadowMatch = 4-3-1-2 Motivators = Economic, Political, Individualistic, Theoretical Specialties: • Franchising | Master Licensing • Executive Leadership • Marketing | Sales • Franchise Development • Corporate Culture | Loyalty • Public Speaking • Team Development • Multi-location | Scaling • Business Growth & Management • Organizational Communication • Strategic Planning • Distribution Channels • Corporate Financial Acumen • Board of Directors


Scott Greenberg

“Average leaders think about their work; NEXT LEVEL leader also work on how they think.” - Scott If you are looking to book an expert on Business and Franchise Success... email me ▶️ ◀️

WHAT I DO: I help professionals improve on the HUMAN elements of business -- how they think, lead, and serve -- so they can…. - Get better results for the effort they put in - Generate more money for the work that they do - Make a memorable impact on the lives of customers and employees HOW MY EXPERTISE CAN HELP YOU: - 20+ years’ experience in Peak Performance Strategy, Leadership Development, Employee Coaching, Customer Service and Business Growth for small businesses to Fortune 500s - 10+ years’ experience as a multi-unit, award-winning Franchise Owner whose operation won international recognition: “Best Customer Service” and “Manager of the Year” - Co-created an innovative management diagnostic and leadership tool, 30-Second Leadership, that improves employee mindset, skill-set and performance -Author of “The Wealthy Franchisee: Game Changing Steps to Becoming a Thriving Franchise Superstar” published by Entrepreneur Press. - VIP Contributing Writer for, Global Franchise Magazine, and columnist for Nation's Restaurant News. WHAT I CAN BRING TO YOUR NEXT LIVE OR VIRTUAL EVENT: - A results-driven speaker that corporations, associations, and franchises call when they want a fresh perspective on motivating employees, customer service and continued improvement - Actionable takeaways based on field-tested research that boost leaders' mindset and operational performance - Engaging, high-energy and customized keynotes that leave audience members with proven strategies and long-lasting inspiration From McDonalds, Great Clips, the U.S. Air Force, RE/MAX, YPO, GNC, Wyndham Hotel Group to many other groups worldwide, I’m the expert organizations call to elevate their business from average to extraordinary. I’m excited to help business leaders and franchise owners grow the successful enterprise they deserve. Email to discuss your event or business today. I’d love to help. * Keynote Speaker Business * Peak Performance Mindset * Employee/Team Motivation, Retention & Coaching * Customer Service * Resilience, Change & Continued Improvement



Jay Bandy

As President of Goliath Consulting Group, Jay bridges the areas of business strategy, restaurant operations, startups, brand strategy, menu development, marketing, supply chain, and restaurant development. He has a combined 30 plus years experience working among these disciplines with large multi-national brands and independent restaurants. At Goliath Consulting Group, Jay is responsible for working with all members of the Goliath team to deliver results that exceed client expectations. An expert in understanding how the components of restaurant operating systems tie together; he will make sure that the team maximizes the opportunity for growing sales, profit and unit growth based on each client's vision. Prior to his current role, Jay was the McDonald's Atlanta region project lead for the implementation of the McCafe beverage line and was a member of the region leadership team. During his career, Jay has opened over 200 restaurants; developed supply chain systems and restaurant operating systems; trained area developers, franchisees and staff on franchise and restaurant development, marketing and operations. Jay holds a B.S. in Political Science from the University of Louisville. He has earned the CFM certification from the International Food Service Executives Association, and is a Graduate of McDonald's Hamburger University. Specialties: Restaurant operations and training, supply chain management, strategic marketing plans, site location analysis, menu development, strategic planning, restaurant development, mult-unit management, business development, franchise sales, project management and meeting faciltiation.


Jason West-McReynolds

After years in the franchise business, I started Fran Metrics to help support franchisors and franchisees.

There is a great benefit for both franchisors and franchisees to boost unit-level economics by leveraging the knowledge of KPI trends and benchmarking. I am devoted to making this process simple while keeping franchisees engaged.


Scott Taylor

President and CEO


Louie Picazo

Aaron has been a key leader during critical periods in recent times regarding the franchise business model, including major changes promulgated by regulators, such as FASB and NASAA. His accounting expertise, combined with over 40 years of experience working with franchisors and franchisees, has prepared him to make significant contributions to the preservation and growth of the business model. He is the founder and co-chair of Citrin Cooperman's Franchise Accounting and Consulting Practice; immediate past chair of IFA Supplier Forum; past member of IFA Executive Board of Directors; member of IFA FASB task force; member of the IFA budget and Finance Committee; ember of IFA steering committee on Franchising in the Social Sector; member of IFA membership Committee Task Force; FranPac Max donor; past instructor for NASAA examiners; frequent lecturer and speaker regarding all things franchising.


Jeff Hughes

President of Skill Samurai inc | Preparing students for tomorrow's workplace | Helping entrepreneurs build a bright financial future| Developing people, leading teams | Passionate about the power of education to change people's lives.

There's a major skills shortage in IT, Cyber security and STEM related fields. At Skill Samurai, our curriculum helps children and teens develop the skills and gain certifications that employers need. Our tailored programs prepare kids for high paying careers, while addressing the skills gap for employers.


Heidi Morrissey

To help people find a career they love and to establish a healthy work/life balance.


Eric Gagnon

  • Eric Gagnon is founder and President of We Sell Restaurants and Prior to the launch of We Sell Restaurants, Eric worked in the financial services industry for Bank of America, Bank of New York and big five accounting firm, KPMG where he was Director of Business Development. 
  • He is a graduate of Francis Marion University and the University of Montreal. 
  • Eric is co-author of Appetite for Acquisition a guide to selling restaurants released in early 2011. This is the book described as "The definitive guide for anyone looking to enter the restaurant industry!" and is winner of the Best of 2012 Small Business Book Awards
  • Eric is well known in the industry as an expert in restaurant sales and valuation.
  • Eric specializes in restaurants for sale, Atlanta restaurants for sale, buying and selling restaurants
  • Eric often speaks on industry topics such as  
    • How to Sell My Restaurant
    • How to sell my Bar
    • Restaurant Valuation
    • Restaurant Trends
  • Eric is a weekly contributor to the Atlanta radio show "The Donna Show" where he hosts a segment on the restaurant and business brokerage industry. 
  • Eric has been designated a Business Industry Expert by Business Brokerage Press and earned the designation of Accredited Business Intermediary from the American Business Brokers Association. 
  • Eric is the President and Executive Board Member of the Georgia Association of Business Brokers. 
  • Eric has served on the Executive Board for the Georgia Association of Business Brokers for more than eight years serving as President, VP, Secretary and Treasurer.
  • He is a member of the Georgia Restaurant Association, International Council of Shopping Centers, International Business Brokers Association and Business Brokers of Florida. 
  • He is the preferred broker for Georgia Restaurant Consulting Group. 
  • Eric is licensed as a broker in Georgia and Florida specializing in business brokerage and restaurants for sale

Andrea Bailey Brown

Hi! I am Andrea! I have owned five different Jiffy Lube franchises and now I help franchise and business owners to grow sales and increase profit in their business.

As a franchise consultant, I help entrepreneurs to buy, build, and scale their business.

The tool I use to help increase profit in companies is The Bailey Brown Methodology-The 6 Pillars of Profit. It is a framework to help you find profitability in your products and services, clarify your perspective, discover your positioning in the marketplace, identify your ideal audience, and learn the key metrics that affect profitability and cash flow. 

A little more about me:

I am a former teacher turn award-winning entrepreneur. I bought my first business when I was in my third year of University when the store I was working at came up for sale.

After I completed University, I graduated with a French major and German minor. I decided to get a J.O.B as a teacher. Although I enjoyed it, I missed the challenge of being an entrepreneur.

In 2008, I went into direct sales with a jewelry company called Silpada. This time, I built a team of 450 people and became one of only four Directors in Canada.

I went back to complete my Masters in Business (MBA) and was given the Entrepreneur in Residence award. 
My mission is to help entrepreneurs to become financially independent through their business. I would love to connect with you here on LinkedIn!

Instagram: baileybrownconsulting


Mike Weinberger

“CEO of Item 9 Labs Corp.” – parent company of national dispensary franchise, Unity Rd., and award-winning cannabis product brand, Item 9 Labs – is my official title, but I prefer “Culture Creator” and “Growth Driver.”

If I’ve learned anything from my 20-plus years of franchise experience, growing emerging concepts into nationally recognized brands — it’s that culture and driving successful growth go hand-in-hand. If you can make your mark in any community, to any individual aspiring entrepreneur, the world is your oyster – quite literally.

After spending most of my career in your typical franchise industries, it suddenly clicked in 2015 – cannabis needs franchising to keep the door open for independent entrepreneurs to thrive and for communities to have the dedication of locally owned and operated dispensaries. 

However, cannabis and franchising are two notoriously complex industries, and merging them proved to be a lengthy yet rewarding experience as I co-founded the Unity Rd. franchise opportunity officially in 2018. From there, we joined forces with Item 9 Labs Corp. in 2021.

As the first national dispensary franchise in the United States, there was no blueprint to follow, no other model to inspire us. Instead, we gathered some of the best minds franchising and cannabis have to offer and built the mold ourselves from the ground up. Today, there are four shops open and more than 20 groups developing the brand nationwide, alongside a premium, award-winning cannabis product brand that is making pivotal moves of its own to get in the hands of consumers and patients across several U.S. markets.

To say I’m proud to be a part of the complex and rewarding industries of cannabis and franchising is an understatement. There is always something new to learn and knowledge to then be passed to others seeking to find their seat in this industry.


Leslie Johnson

Have you EVER thought about:

  • Being your own boss?
  • Leaving a legacy for your family?
  • Having your own business but didn’t want to leave the security of your job until the business could replace your current salary?
  • Looking for a business but it was difficult to figure out what the truth was?

You’re not alone. Not only have most of my clients been there, but so have I and so has my husband. I did the corporate path, the long hours, global travel, never really unplugging even on vacation – don’t get me wrong, I learned a lot during those years, but I always believed I was meant to be my own boss. I think I get that from my grandmother who was always looking for the next business adventure - from real estate investments to owning a video store and everything in between - she was definitely a serial entrepreneur. Even at the young age of 93, she was sharp as a tack and always talking about business. She sadly passed in 2020 - she will be greatly missed

I have over 16 years of franchise experience, devoting my time, skills, knowledge, and tools to a lot of people. Many of whom purchased a franchise and truthfully a number who didn’t, because we determined through the process that it was not the right path for them. 

My candidates come from all different backgrounds, degrees of professional experience and levels of liquidity. They all have one common desire – to find an opportunity to grow a business that would provide them an income (primary or residual) and end up with an asset they could sell.

I have access to hundreds of franchises. However, a good franchise for one person doesn’t mean it would be a good franchise for someone else. I get to know and understand the unique situation and needs of all my candidates, so that I can match them with brands that meet those criteria. I don’t sell franchises. I provide the path to explore them efficiently and effectively. I’m here to help YOU make an informed decision.

Services We Provide:

  • No Cost Consulting Services
  • Step by Step Process
  • Franchise Education 
  • “Best Fit” Franchises to Research & Compare
  • Demographic Market Analysis
  • Franchise Professional Consultations 
  • And More…

Karen Wenning

Twenty-four years of marketing and communications experience has shaped my belief that marketing should be brand-right across distributed networks and all channels. After graduating from UW-Madison I spent 12 years at an advertising agency working with luxury brands including Karastan, Baker Furniture and Drexel Heritage. This is where I developed a passion for working with CMOs and graphic designers on creating and distributing on-brand marketing across their networks. I now champion the S4 Marketing Resource Center technology platform that gives our franchise, retail and insurance clients an unfair advantage in resolving marketing supply chain challenges.


Joe Caruso

Joe is a successful long-time influencer in franchising. His willingness to assist and educate others, participate in franchise-related events and continued efforts to create and innovate processes for success uniquely qualifies Joe for this nomination.


Doug Downer

Franchise Expert ► Franchising ► Consulting ► Coaching ► - Launched, Supported & Helped Grow over 110 Franchise Brands. Now Franchising the Franchise Ready business Globally

Doug is ‘The Franchise Guy ™️’ and founder of Franchise Ready, Australia’s leading franchise consulting business having launched and supported over 120 brands into franchising. Franchise Ready is now franchising it’s consulting brand globally and helping Australian brands expand internationally and bringing international brands to Australia.

Doug has run 8 franchise systems at Director level, been a master franchisee, franchisee of 8 different franchises and investor in two franchisor brands, he loves franchising and championing franchising.


Richard Davis

Having started my journey in franchising in 1997 and what a journey it has been.  The relationships and friendships built during that time has enabled myself to develop but also improve and evolve the products and solutions we can offer to franchisors, suppliers and franchisees worldwide. 

Past BFA Affiliate chair for two years
Hosted IFA international roundtable at IFA convention 2018/2019
EWIF awards Judge for 2018/2019/2020
Best Franchise Awards Judge for 2017/2018/2019/2020
BFA QFP accreditation

Team Player
Demonstrating a creative eye for Commercial opportunities and Building long term partnership`s
Liaising with current clients and agencies to develop existing business as well as generating new commercial business opportunities.
Networking at exhibitions and speaking on a variety of Franchise Subjects worldwide
Managing all the teams monthly targets set across the Franchise Portfolio
Managing Franchise strategy and growth plans and new launches
Launching new products for our franchise portfolio worldwide

Please feel free to get in touch by email - to discuss solutions and strategies for franchisors growth 


Michael Browning, Jr.

Michael Browning is the CEO and Founder of Unleashed Brands, a platform company that houses the world’s best franchise brands to help kids Learn, Play and Grow. 

Browning launched Unleashed in 2021 after noticing a void in the market for parents looking for a trusted resource for kid’s activities. The growing portfolio currently includes Urban Air Adventure Park, Snapology and The Little Gym.
In 2011, Browning launched Urban Air Adventure Park, the world’s preeminent family indoor adventure park, that has since served more than 20 million kids annually and generated $500 million+ of annual systemwide revenue. Browning believes that every guest to come through the doors of Urban Air has a story and the company’s mission is to enhance the story through engaging atmospheres that leverage the combination of lighting, sound, attractions and a guest-centric staff.

A young entrepreneur, Browning was named a rising star by the Dallas Business Journal in their Annual “40 Under 40” list in 2021. Urban Air has also ranked as No. 1 for the past three years in the annual Franchise 500 list put out by Entrepreneur Magazine. The company was also ranked on the Franchise Times Top 200+ list, an exclusive annual ranking of the 500 largest franchises.

Starting in childhood, those who watched Browning’s passion for business recognized an innate ability and vision that would help him overcome obstacles and push him to succeed. It was this passion and determination combined with his ability to turn what is “typical” upside down is what has driven his success in creating companies. Browning’s first company he founded was Phoebos Partners, a healthcare consulting firm which developed the nation’s most innovative marketing analytics software which determined the factors leading to success in healthcare marketing.

Having spent years as an entrepreneur, Browning leads the team with true insight into the challenges that new businesses face and he doggedly pushes the team to look for new ways to overcome obstacles and break down barriers to achieving success.


Carla Browne

Brand Leader | Entrepreneur | Managing Operational Efficiency | Empowering People to be their Best


Patti Rother

Currently experiencing brain freeze and sticky fingers at frios gourmet pops. 

Talented, driven leader with more than fifteen years of proven results. Broad skill set applicable to retail and consumer industries encompassing operations, franchising, finance, development, sales and marketing. 

Naturally passionate about people and brand development with a tireless view toward problem-solving and growth. 

Fully bilingual in Spanish.


Dawn Abbamondi

I am a Marketing and Franchise executive who has worked for a Fortune 500 retail marketing brand with a 1000 units, a specialty food gift franchisor as well as managing an individual franchised operation with 12 employees. I now provide consultation services in marketing and brand development.

In marketing, operations and project management, my focus has been to improve profitability and increase sales. The franchising industry has been engaging and exciting giving me the opportunity to do what I love, to learn and to share my expertise with others. I help companies grow, develop their brand, communicate their mission and deliver exceptional customer service.

As a consultant, I utilize my diverse experience to apply best practices of both Marketing and Franchising. I help to develop businesses through: 

  • creative marketing & financial analysis; 
  • social media & customer engagement; and 
  • establishing operations excellence. 

I am hands-on and results-driven. I lead, inspire, strategize, create, develop, implement, analyze and improve. I look forward to getting to know and connect with you as a client, a supplier resource or as an associate.


Michelle Rowan

Since 2005, FBR has helped more than 1100 franchise brands to better understand franchisee, employee and candidate satisfaction, and improve performance:

  •  WE HELP FRANCHISES ACHIEVE PERFORMANCE OBJECTIVES with actionable data to improve satisfaction, strengthen their brand, and increase revenue. Find out more:
  •  WE BRING TRANSPARENCY TO THE FRANCHISE INDUSTRY by offering the leading forum for franchisees to rate their brand & empowering prospective franchisees with satisfaction research in our guides and via

Sherry Rose

A transformational leader who is driven by challenge, undeterred by obstacles and committed to furthering standards of excellence. My expertise encompasses all aspects of business development and administration, from controlling costs and maximizing revenues to harnessing team strengths to improve companywide performance. 

Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. 

Core Competencies: Strategy & Business Development, Team Building & Leadership, Business Operations & Shared Services, Sales & Marketing, Customer Service & Retention, Business Process Re-engineering, Revenue & Profitability Enhancement, Cost Reduction & Containment, Budget Administration & Forecasting, Key Account Management


Marcos Moura

Marcos Moura is co-owner and Chief Development Officer of Amada Franchise Inc., a brand dedicated to enriching the lives of our rapidly aging population. 

Recognition for Amada Senior Care: 

  • "Top 10 Best New Franchises to Invest In" by Entrepreneur Magazine 
  • #393 on Entrepreneur Magazine's Franchise 500 Ranking
  • Inc. 5000 fasted growing companies. 

In 2020, Marcos received the "Two Comma Club C" award from Clickfunnels for grossing over $100MM. 

Marcos frequently speaks about targeting your ideal audience, leveraging social media, and business growth at Franchising and Marketing events. 

Marcos has helped hundreds of entrepreneurs find and start businesses that allow them to live life on their terms and do meaningful work for themselves, their families, and their communities. 

He holds an MBA from the University of Southern California (USC) and works and lives in San Clemente, CA, with his wife and three boys.


Monica Feid

Dedicated to helping clients create sustainable communication solutions, elevate their brands and expand their businesses across the country and around the world. I am a seasoned PR agency executive growing and leading a world-class creative team from across the U.S. to execute award-winning integrated PR and marketing campaigns for national and international companies, particularly in the franchising space.


Karen Satterlee

Specialties: Franchise law, Franchise and Managed Hotel Development, Contract Administration, Litigation, Dispute Resolution, General Commercial law


Rebecca Monet

Zorakle Profiles provides assessment tools to the franchise space. Our SpotOn! meta-analysis provides insight no singular profile, survey, algorithm or assessment can. Our SpotOn! science determines franchisee-franchisor compatibility and predicts performance.


Jonathan Thiessen

Accomplished, Senior Level Franchising Professional Specializing in the Home Services Category

With more than 30 years in the franchise space that includes 19 years leading Fran Dev at Home Franchise Concepts, I’ve opened doors and created opportunities for thousands of those who aspire to own their own business. Helping people make their dreams of business ownership a reality with low-cost, home-based franchise opportunities in the home services industry is my passion. At HFC, our elite portfolio of brands; which includes segment leaders Budget Blinds®, Tailored Living®, Kitchen Tune-Up, Bath Tune-Up, AdvantaClean, Two Maids & A Mop, and Concrete Craft®; offers aspiring business owners a uniquely comprehensive and professional support program that provides every opportunity for success. Through thoughtful analysis and inspiring leadership, my team at Home Franchise Concepts works with and empowers the next generation of men, women, couples, veterans, seniors, and others to control their own lives through successful business ownership. 

I started with Home Franchise Concepts in 2003 as a Franchise Licensing Advisor and have worked my way to Chief Development Officer, where I’m responsible for strategic planning, direction, and franchise growth of HFC’s six brands. While at HFC, I’ve championed the expansion of our footprint in Canada, where the company now has over 160 territories. I was also actively involved in three acquisitions and two exit events during my time at HFC. 
 Overall, my award-winning team of professional Franchise Advisors and I have awarded over two thousand franchise territories to deserving candidates.


Daniel DeLeon

Daniel D. DeLeon is an accomplished franchisor and entrepreneur with a stellar record of success.

Voted as one of Jacksonville's Top 40 Under 40 of 2022 by Jacksonville Business Journal, one of the most Influential Restaurant CEOs in the country by Nation’s Restaurant News 2021 & 2020, Top Franchise Influencer 2022 by 1851 Franchise & SEO Samba, Rising Restaurant Stars by FSR Magazine, Power List CEOs by Nation's Restaurant News and Mover & Shaker Of The Year by; based on his 14 years of entrepreneurship experience. Daniel excels in franchising, start-ups, business development, management, operations and leadership. He has proudly grown six local and diverse businesses from the ground up. He has owned and operated multiple franchise concepts and has excelled in the restaurant industry. Mr. DeLeon has a strong and diverse history of multi-unit franchise restaurant ownership and operations across multiple concepts. As well as, Franchisor representative experience with Restaurant Brands International. As CEO, DeLeon has developed, perfected and grown Grumpy’s Restaurant to the successful fan favorite it is today. In addition, he has successfully developed and launched Grumpy’s Restaurant Franchise Program. He is a collaborative and visionary leader with a documented record of guiding business development, growth, profitability and overall success by strong operations and continued leadership.

Recognition & Publications include: Podcast | Podcast | | | | | | | | | | | | | | | | | | | | | | | Yelp Jax | | | Franchise Magazine USA | | | The Florida Times Union | Authority Magazine

Strength & Expertise include:

Business Development | Franchising | Branding | Business Operation | Business Valuation | Problem Solving | Communication | Recruiting | Training | Employee Development | Revenue Growth | Strategic Business Planning | Sales & Marketing Expertise | Customer Relations | Profit & Loss Accountability | Forecasting & Budgeting | Team Leadership | Innovative Business Improvements | Negotiation | Conflict Resolution | Startups


Matthew Lovasz

I was a police officer in the St. Louis area for 10 years. I founded the T.A.C.T franchise. We are professional and certified in the cleaning and disposal of biohazerdous waste


Joel Libava

If you're thinking about becoming the owner of a franchise business, and you'd like to learn the right way to do it, I can teach you exactly how to find, choose, research and buy a PROFITABLE franchise.

There's no reason for you to attempt this potentially life-changing investment on your own.

WHY WORK WITH ME: Because I'm different. I work as an advisor; that means I'm not paid a $15,000-$25,000 brokerage commission to "match" you to franchises, like franchise consultants/coaches/brokers do. YOU are my client. NOT the franchisor.

"Joel Libava was readily available for my phone calls and quickly responded to my e-mails. He steered me away from franchise brokers who were ONLY trying to make a quick sale, and gave me specific direction to determine which franchises might best suit me. His online course about franchising was very beneficial. Joel’s book and consultations were invaluable in helping me get started in my franchise research and ultimately choosing which franchise to invest."
- Brett Tiller, New Multi-Unit Franchise Owner, Supercuts!

WHY IT MATTERS: I'm paid for my expertise and my time. I focus on making sure you're not leaving any stones unturned, and that you get all the information you need to make an intelligent, fact-based decision on a franchise to own.

My hardcover book: "Become a Franchise Owner! The Start-Up Guide To Lowering Risk, Making Money, And Owning What You Do"​ (Wiley Publishing)

My eBook: I wrote "The Definitive Guide to Franchise Research" (Self-published)

I've written 2000+ informative articles on franchising. Some of the places they can be found include;

  • The New York Times

If you want to be your own boss through franchise ownership, I'll show you how to do so in the safest way possible. 

Let's talk!


Angela Cote

Angela Coté is the CEO of AC Inc and a big fan of cold water swimming (yes, even in the winter!)

Before founding AC Inc, Angela spent 25+ years helping her dad (founder of the iconic Canadian franchise brand M&M Food Markets) grow the brand to almost 500 locations through the franchisor, field coaching, and franchisee side of the business.

She even dressed up as Kelly Kabob at grand openings as a child!


After growing up in franchising and working in all areas of the franchise relationship, Angela knew there was a need in the franchise industry for field coach training, development, and infrastructure.

AC Inc helps franchise systems across the globe improve their franchisee engagement and profitability through best-practice field coaching. 


  • Field Coach Professional Development
  • Field Coaching Infrastructure & Hiring
  • Fractional Field Coaching for Franchise Systems
  • Executive Coaching
  • Keynote Speaking & Workshops


We LOVE our community of innovative, driven, passionate franchisors. Join the community by trying one of the AC Roundtables. These are free, weekly peer-to-peer discussions for both emerging and established franchisors to problem-solve and learn together via zoom. Try one at

For more education and resources on how to achieve your franchise growth goals, book a free initial call with Jordan, listen to the Franchise Growth Pod wherever you stream podcasts, and subscribe to the weekly Exponential Growth Tip emails - all available at!


Aslam Khan


Nick Powills

Nick Powills is CEO of Mainland (, a content marketing technology company that includes No Limit Agency (; 1851 Franchise (; and ESTATENVY ( 

Mainland was established as the next step of our business for a few reasons. First, because we wanted to clearly define our why and our vision – to lead the reinvention of content marketing. Second, NLA is in the middle of the word Mainland, which shows our path from No Limit Agency. Third, Mainland is where we research, create insights and develop your brand strategy; No Limit Agency is where we create the design, digital development and content; and the platforms are the active newsroom for your brand, where we tie everything together.

Nick is also the author of Sticks & Stones (, an Inc. Magazine published book. He frequently keynotes conferences with a speech focused on leveraging your past pains to fuel a productive and choice driven future. 

Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. Prior to jumping into PR, Nick worked as a writer at the Northwest Herald, a daily newspaper in Chicago; started Lumino, an online music magazine; and had internships at Rolling Stone and Details Magazine. He holds a Bachelor of Journalism from Drake University in Iowa.

Specialties: Public Relations, Consumer Public Relations, Business Public Relations, Franchise PR, Consumer Social Media, Franchise Social Media, Public Relations; Franchising, Marketing; Social Media and Social Networking, Content Marketing


Fernando López de Castilla Elías


Charlie Chase


Jack Child

55 Franchise Locations. Founder of G-FORCE Franchises for Veterans, G-FORCE Parking Lot Striping and FIELD OPS. Co-founder of MACH ONE Epoxy Floors and PAINT CORPS Franchise Group. Low Cost-High Value Franchises exclusive to Veterans.

Specialties: Franchise Launch, Branding, Marketing, Disruption, E-mail Marketing, Corporate Writing, Ad Content and Design, Herder of Human Cats. 


Aziz Hashim

Aziz Hashim, Founder and Managing Partner of NRD Capital, is widely recognized as one of the world's leading experts in franchising.

Founded in 2014, NRD Capital is a private equity firm headquartered in Atlanta. It is the first business fund both sponsored and managed by a former multi-unit franchisee, occupying a unique niche in franchise equity investments.

NRD Capital invests in companies and franchisors that offer compelling unit-level economics, as well as in technologies that improve the profitability of operators. Its portfolio includes iconic brands like Ruby Tuesday and Frisch’s Big Boy, as well as fast-growing concepts like Fuzzy’s Taco Shop and The Captain’s Boil. In the technology industry, NRD has invested in leading workforce and artificial intelligence platforms such as Harri, 1Huddle, Nextforce, Valyant AI and others. The firm boasts more than 75 years of collective operational and financial experience, and the corresponding ability to underwrite brands at the unit level as viable business opportunities for families.


Suzie McCafferty


I have a proven track record within business franchising which developed from successfully franchising my own retail business, growing the company to more than 70 franchisees, across six countries within a seven year period, to managing, at executive board level, corporate franchise organisations with network turnovers in excess of £30m.

My experience of building, developing and managing successful UK and international franchise operations over the last 19 years has earned me widespread recognition, including a highly acclaimed finalist place in the National Business Entrepreneur of the Year Awards in 2006 and 2011.

I am currently the Chairperson for the British Franchise Association's Scottish Forum. My company are proud sponsors of the British Franchise Association's (bfa) Scottish Franchise Week & Northern Franchise Breakfast and I am a judge at this year's franchisee of the year awards.

I am an affiliate member of the bfa and an active member of the UK & international franchise communities. I am a business mentor for the Chamber of Commerce and business growth coach for the Growth Accelerator Programme.

Previous positions include chairperson of the Scottish Franchise Forum, part of the British Franchise Association (bfa) in 2009 and 2010, committee member of the bfa's sales & marketing committee.

With a comprehensive professional background and an impressive client base, Platinum Wave Ltd is a franchise and business growth specialist which assists and advises businesses across a broad industry spectrum from SMEs to large corporations.


David Bloom

Leading with a passion to be extraordinary! Combining the ability to strategically develop and operate at an accelerated pace according to the specific goals of the organization. Organizing the appropriate resources, leading and executing against those goals in an accelerated manner, on a consistent basis, in a wide variety of industries and environments. Including strategic planning, implementation and execution of all phases of national & International brand expansion and operations including the achievement of all financial benchmarks and performance goals. C-Level leadership of numerous national and international brands, private equity investments & start ups. Additional experience includes the financing of real estate and acquisitions along with international supply chain, logistics, intellectual property law and government relations. Global responsibilities have included international supply chain management to include (procurement, warehousing, and logistics), large scale international call center support services, global field operations and security management, operational audit & compliance teams, large scale centralized employee recruiting & training programs. Specialties: Establishing high performance strategies, teams and processes accelerating brand and business development and operational performance in a wide variety of challenging environments.


Ed Purnell

If you’re reading this you’re probably already in the franchising world and want to find out what I can do for you, so I’ll get straight to the point by answering a few questions:


A creative mix of musician, franchise recruitment marketeer (5+ years), Arsenal supporter, ex-international recruiter, belgian beer lover, video editor and podcast addict!


Simply put, I help franchisors to fill their franchise recruitment pipeline by creating well thought out video and audio content. Here’s a bit more detail:

Creation of franchise showcase videos
Bespoke video creation
Franchisee/Franchisor interviews
Repurposing long form content into content suitable for social media
Podcast support
Video editing


Mainly franchisors and their marketing teams, including Tezlom, The Cat Butler, Little Voices, it'seeze Websites and Mini Athletics to name a few. You can check out their thoughts at the bottom of my profile.

I've also done some work with suppliers to the industry as well.


I believe that everyone should be aware of franchising as an option. If I can help franchisors to spread the word about their opportunities, this helps everyone!


The Franchised is a hub for the franchising world, showcasing the awesome brands that make up this industry and educating newcomers so that they make the right choices for their lives.

If you’re not in the franchising world and you want to learn more about it, head on over to .

You’ll find some great brands, education about how to start your franchise journey and some of the experts you can get in touch with to guide you.

Either way, you're welcome to connect and feel free to drop me a DM to let me know what you're all about!


Steve Begealman

CEO and Founder of SMB Franchise Advisors, a franchise consulting company that has assisted over 350 companies in growing their business through franchising. Steve is a senior level franchise executive with over 30 years of experience in the franchise industry from start-ups (founder of own business in 1991) to large franchise systems. A frequent speaker at the International Franchise Association conferences as well as a speaker for annual franchise conventions for different franchisors. A contributor to franchise industry publications and a recent contributor to a new book, So You Want to Franchise Your Business. Steve also is a frequent contributor to on the franchise industry.

Earned CFE(Certified Franchise Executive) degree in 2006 from the International Franchise Association.

Specialties: All areas of Franchising.
Certified Franchise Executive.


Mara Licia Frigo

Professor specialized in the national and international development of a franchise. I support entrepreneurs who wish to use this formula, building with them a long-term strategic plan to design their future franchise.

As a long-time consultant business advisor, I can say that the (ab)use of the term «franchising» is not a guarantee of a successful project. This formula only works under certain conditions.
The franchisor must «plan carefully», starting from a deep knowledge of the franchise dynamics, a realistic assessment of its potential and a prior analysis of the feasibility. Only at this point will you be able to see if franchising is the right formula for them.

The franchisee must understand that he/she will use «somebodies’ else model» which has already been successfully tested on the market. That’s why it’s an investment that requires to follow rules and procedures to get the best out of it.


Gary Occhiogrosso


Recognized as “Top 25 Fast Casual Executives in America” by Fast Casual Magazine he started his career in franchising as a franchisee of Dunkin Donuts. He was a member of Dunkin’s Franchisee Advisory Council and Advertising Committee. After building a successful franchise and wholesale business it was acquired by the parent company in 1988. 

He went on to launch the consulting firm GPM Consulting. He initiated the launch of the Ranch*1 franchise, considered one of a pioneers in the Fast Causal space. As VP of franchise development he helped grow the brand to 60 operating units with 200 additional units in development.

In 2000 he was recruited to expand the fledgling fresh Mexican fast casual chain, Desert Moon, holding various roles from VP of Franchising and eventually President of the 35 unit chain. In 2009 he was brought in as CDO of TRUFOODS, LLC. A 100+ unit multi unit franchisor of heritage brands which included Wall Street deli, Pudgie’s Famous Chicken, Arthur Trencher’s Fish and Chips and Ritter’s Frozen Custard.

In 2016 he launched Franchise Growth Solutions, LLC. a multi faceted franchise development and franchise sale organization. As Managing Partner he heads up a cooperative of franchise executive consultants focused on start up and emerging brands. 

He is also the cofounder of the online magazine, former host of NYC radio program “Franchise and Small Business" as well host of the podcast MasterMind Minutes. He is a contributing writer for Forbes covering the franchising and restaurant industries and an Adjunct Professor at NYU teaching a variety of subjects from Business Planning, to Foundations in Restaurant Management to Social Media in the Restaurant Industry.

A market-driven franchise executive successful in building & leading both franchisors and franchisees through start-up, diversification, and growth on a national basis. Expert in identifying emerging market opportunities. 


Mario Altiery

Mario Altiery, founder and president of Upside Group, began his franchising career with a large franchise conglomerate in 1995. Working in all aspects of franchising Mario progressed through the ranks, and in 1997 he was promoted to Vice President. 

It was as vice president that Mario pioneered new sales and marketing processes, creating a number of landmark programs including a nationally implemented franchise resale program, institutionalized royalty maximization training seminars, international expansion, and authoring an industry recognized Head Start program, designed to jump start revenue for new business owners. 

In 2000, Mario founded Upside Group, a full service franchise consulting firm. USG provides franchisors with comprehensive solutions including marketing, sales, development, day-to-day operations, strategic planning and crisis control. 

Mario has owned his own franchises, been president of a successful franchise system, and has served as a franchise business consultant for many franchisors. Mario has been a sought after guest speaker for various Franchise events including the IFA and NOVA University, and was recently honored as one of "Arizona's Finest" by the Cystic Fibrosis Foundation. 

Mario is a published author and his company Upside Group co-founded the acclaimed Franchising for Athletes Seminar Series. Upside Group was recently honored with three Davey Design awards for franchise marketing and advertising through a nation-wide competition of 4,000 entries.

Mario has set up franchise systems throughout the United States, Australia, Europe, and the Middle East. Mario often lectures on the art of the sale as well as, franchise operations, franchisee relations and strategic planning. 

Recently Mario was chosen as a steering committee member for Lift Up America, an empowerment charity group designed with the goal of stamping out hunger domestically.

Mario has recently sold a successful restaurant chain, has interest in fitness businesses, and is a real estate investor.

Specialties: Franchising, Franchise Consulting, Marketing, Franchise Sales, Website design, logo creation, complete image packages, franchise manuals and Franchise documentation., restaurant consulting, fitness instructor and fitness consulting, political advisor, chef, gardening


Mary Ann O'Connell

A franchise generalist with over 30 years of experience as a franchisee, franchisor and franchise consultant.

Specialties: General franchise operations, training and documentation. Write, edit and maintain franchise operations brand standards manuals. Strategic planning. Feasibility studies. Operations reviews.

Currently on the Board of Directors of the International Franchise Association (IFA), First Vice Chair of the Supplier Forum Advisory Board and Chairman of the Membership Committee.

Was the inaugural franchisee for Money Mailer, Inc. developing sales and marketing methods used by entire franchise system.

Served as VP - Franchise Support Services of Money Mailer in the US, Canada and Chile. Included P&L responsibility, training design and implementation, new product roll out, franchise support, customer service and conference and event planning.

Served as Director of Operations for AIM Mail Centers. Revamped training program, manuals and unit-level economics, franchise relations.

Regional Director of Great Clips, Inc. Launched the Southern California markets of the LA and San Diego DMAs and oversaw operations in NV, AZ and UT. Included P&L responsibility, training and support of franchisees, franchise sales and leasing approvals and oversight.

President of FranWise®, a full-service franchise consulting firm that launches new franchise concepts, creates franchise operations manuals and helps emerging brands optimize their operations and franchise relations.


Sherri Fishman

I am a seasoned public relations executive and PR agency owner who has devoted my life’s work to providing customized franchise PR services. Since starting Fishman PR in 1991, I've led a talented staff to grow Fishman PR into the nation’s leading franchise lead generation PR agency. In fact, I proudly boast that Fishman PR operates like a franchise, noting that the right systems and structure ensures great success at meeting and exceeding client objectives for both franchise opportunity PR and consumer brand PR. I know from first-hand experience now and when I founded the company over 25 years ago that Fishman PR has set the precedent for franchise PR agencies nationwide. I believe it all leads back to exemplary client services coupled with her agency’s stellar track record of developing creative, newsworthy approaches that attract and secure the media’s interest. I launched my PR career at a franchise-focused PR agency. There, over the course of nearly eight years, I quickly made a name for myself in the franchise space by successfully representing franchise industry influencers like Fred DeLuca of Subway and the International Franchise Association and left as a Vice President. Currently, I serve as a Board of Director for the International Franchise Association. I also serve as the, Chariman of the Marketing & Innovation Committee as well Task Force member for MITCon, formerly called FranTech and the Marketing & Innovation Summit. Additionally, I served as a former Board member of the Franchise Supplier Forum as well as the Convention Task Force. 

When not working, Sherri enjoys wine tasting, skiing, entertaining for family and friends and being Brad's favorite travel companion

Specialties: Media relations, Strategic Planning of PR campaigns, PR tactics for franchise system growth and Franchisee Grand Opening Support, Crisisconducting powerful media interviews


John Draper II

Experienced Chief Operating Officer within the Franchise space... with a demonstrated history of working in the real estate, the retail and, the food & beverage industries. Skilled in Negotiation, Catering, Food & Beverage, Budgeting, and Market Planning. Strong business development professional with a BA focused in Finance & Accounting from Clark Atlanta University.


Ron Sacco

franfrog provides a Free Service for Entrepreneurs Looking to Own Their Own Business.

franfrog understands that making the decision to become a business owner is personal, important, and sometimes very difficult. We're here to be by your side and help you along the way. Our franchise consultation process is similar to working with a realtor when buying a home. We have a full staff of experienced franchise consultants to guide you through the franchise search process, help answer your questions, and understand your needs and business goals as a prospective franchise owner.

franfrog's consulting services and information are available to you at no cost or obligation. Our fees are paid by the franchise companies, who respect the processes we follow and recognize the high quality and fit of the prospective owners we refer to them. You pay exactly the same franchise fees with any franchise business, whether you work with FranFrog or not. franfrog is able to provide a win-win scenario for you, as the franchisee candidate, and for the franchisors.

Why choose franfrog

franfrog's consultants are an elite group of caring, experienced franchise experts who have been handpicked for their understanding of the industry and their ability to bring exceptional value to a candidate's search. In addition to business experience - sales, marketing, customer service, consulting, site selection, operations, management, etc. - each consultant has franchise experience, either as a franchise executive or from the franchisee perspective. In most cases they've done both and know both sides of the process.

Since February 2011 our consultants have helped over 5,000 people achieve the American Dream of owning their own franchise business.


John Motta

Experienced Chief Executive Officer with a demonstrated history of working in the food & beverages industry. Skilled in marketing, developing, and long range planning. 

Commercial developer with experience in many real estate deals and construction.

Also enjoy being a guest speaker to aspiring students that are looking to get into franchising or the business world.

A leader in the United States Soccer community, with extensive experiences at all levels of the game, paler, coach, referee and leadership positions.


Doug Flaig

Accomplished Senior Executive/Integrator with a solid track record of success in business development, operations and maximizing profitability. Strong background in multi-unit retail management, marketing and franchising, new market development and new unit growth. Strengths include team development, P&L maximization, development of new market strategies and identifying growth opportunities. Adept at integrations of various business units and resolution of conflict situations with proven experience at growing businesses and increasing market share. Forward thinking strategic planner who enjoys complex challenges, developing and executing strong tactics to achieve the key objectives.

Specialties: Overall Business Development and Management including Sales, Purchasing, Operations, Project Management, and Financial Management. Raising Start Up Capital, Building Business Models and Overall Business Development. Seasoned leader and developer of high performance and results oriented teams.


Mary Jane (Williams) DeJaager

I am a uniquely gifted business professional with exemplary Director Level, Multi-District Leader, Sales, Marketing, Change Leadership, and Operational skills. Unquestioned ability to articulate compelling vision and common purpose, strategically placing talent in critical positions, and creating environments and initiatives that rally people around core goals and organizational mission. I successfully develop profitable B2B and B2C product strategies, execution of strategic business plans to exceed goals, while leading successful multi-site branch operations. While always maintaining a sharp eye to improve operational efficiencies and cost controls across the organization.

I successfully create marketing plans for specific local demographics, while managing projects to adapt national campaigns and services to fit local needs. Driven to retain and reward customer-focused managers and employees to generate a high percentage of repeat and referral sales.

I deliver a methodical and passionate approach to recruit, hire, train, manage, and mentor a knowledgeable, attentive staff to achieve goals. Through this I have earned steady promotions into positions requiring extensive brand building, sales team management, bold people leadership, and customer relationship skills that all results in high success for the brand and our team.


Lou Gervasi

32,000+ Followers! Experienced and seasoned Sales Professional with a demonstrated history of working in both for profit and for non-profit industries. Skilled in driving sales targets, membership acquisitions and sponsorships with enthusiasm and skill. A team builder and thrive on customer and client relationships that is based on building trust and problem-solving the needs of the client, member or organization. Received my CEM designation and I'm a professional trade show, exhibition and events organizer.

CFE designation.

Welcome to the 2023 SeoSamba's Top 100 Global Franchise Influencers List
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