SeoSamba’s franchisee trailblazer program is designed to outperform local competitors in order to generate local leads in your territory.
Adding quality franchisees, and keeping them content, is a critical component of any successful franchise business. It’s not only a key strategy for growth but the common denominator among the world’s top franchises that results in a well-integrated franchise community.
Yet the franchisor/franchisee gap, the disconnect between what franchisors offer in terms of digital marketing solutions and what franchisees expect, is growing ever wider, according to SeoSamba’s recently published study of over 250 franchises. It’s what we call the elephant in the digital marketing room.
Our study shows that there is nothing more upsetting to franchisees than the growing imbalance in priorities between promoting the global brand and a strong digital marketing strategy for local establishments—one that allows them to outperform regional competitors and sell more locally, the bread and butter of any successful venture.
But most franchisor websites fall short in this endeavor. Overwhelmingly, franchisor sites limit a franchisee’s online exposure to one page of content. Pages are often clunky and outdated. Often there are no actionable digital programs with clear, measureable benefits to the local unit.
So what can you do as a franchisee to help yourself first and foremost, but also ultimately both your franchisor and fellow franchisees in the process?
Help yourself before lifting your brand up
A vibrant web presence should lie at the heart of any strategy, regardless of a franchise’s size or industry. That means harnessing the marketing power of the franchisor’s global imprint while equipping franchisees with the digital tools to compete with the independent mom and pop shop around the corner, and established brands alike.
SeoSamba's franchisee trailblazer program sets both you and your brand on that path by deploying a cost-effective, and flexible toolset to develop and manage your online presence at the local level, integrated with a comprehensive marketing program that is delivered turnkey.
As part of the trailblazer program, you receive:
- a customized website with automated localization, to maximize your presence in local search engines and beat most competitive local outfits;
- a comprensive media purchase plan incuding mobile, search and social marketing initiatives;
- customized sales and marketing programs including remarketing, email drip campaigns and more;
- the insurance that we will not damage your franchisor's brand and the confidende that you're also working the greater good of your franchise system while helping yourself.
Our objective is simple and that is to maximize sales leads for your local unit.
Why do we succeed where others fails?SeoSamba offers proven programs that works for both small businesses and for franchising brand, and we can prove it as we benchmark initial situation, and record all Key Performance Indicators, leads and sales.
Rest assured that our motivation is even stronger for our franchisee trailblazer customers as your success is clearly a prerequisite to introducing any possible system-wide discussion.