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Franchising and E-commerce

WHICH ONLINE BUSINESS MODEL
IS RIGHT FOR YOU?

Developing a successful e-commerce strategy does not come without intimidating challenges. Before organizations embark on the best online business model, they should weigh several factors. Get the skinny.

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franchise
  • The “pure-play franchisor” model

    The franchisor reserves the e-commerce channel on its global online platform
  • The “pure-play franchisee” model

    Franchisees handle their own online business at the local level
  • The “shared e-commerce” model

    Franchisors retain control of the e-commerce channel but let franchisees be part of the overall online selling strategy
  • The “distributed e-commerce” model

    Franchisors provide standalone branded websites that are marketed and operated locally by franchisees

Four online business models

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