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Franchise Industry News- October 2026 Edition
What are franchise candidates actually looking for in a brand? How AI can help avoid duplicate content- even with hundreds of sites & locations, and how reviews help with smarter brand growth- All in this edition of the Creme de la Creme.
The best halloween marketing campaigns, according to 10 marketing experts and founders
We asked marketing experts and founders one question: what is your favorite Halloween marketing campaign, and why does it work? Six out of ten named the same campaign: Burger King's 2017 "Scary Clown Night." Below, the experts explain their choices in their own words. After that, we look at the patterns that run through their answers.
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