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What makes a Halloween campaign work? Marketers and founders share their favorites
Halloween is one of the few seasonal moments when customers want to play along. The brands that win in October don't just put pumpkins on their ads. We asked marketers, founders, and brand strategists to name their favorite Halloween campaigns and explain why they worked.
Don't let AI turn your franchise into 500 copies of the same website
AI can finally make franchise SEO scalable. But if the strategy is simply to generate the same optimized page hundreds of times, brands may be solving the wrong problem.
The AI website rebuild trap: why WordPress agencies don't need to throw away what already works
AI is changing how websites are built. But for WordPress agencies, the opportunity may be less about rebuilding websites, and more about making the websites they already built continuously smarter.
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