What is a Google post? Do Google Posts make it easier for customers to find me on Google?

Google Posts are updates that appear directly in your Google Business Profile, visible in Google Search and Maps, similar to posts on social media like Instagram, LinkedIn, or Facebook. 

Google Posts work like mini social updates embedded in search results. They let you share promotions, events, news, or special offers directly in your business knowledge panel. Unlike traditional social platforms, these posts appear right where customers are already searching for you, making them more visible.

In addition, occupying space in the business profile panel helps you control the reputation of your business by leaving less opportunities for Google to display competitor’s information or adverts.  

With the SeoSamba Social Marketing tool, you can schedule posts not only to all classic social media networks, but also to your Google profiles regardless of the number of locations you manage. 

How do I make a Google post?

You can create Google Posts directly in your Google Business Profile dashboard.

To add a post:

1. Log into your Google Business Profile.
2. Click “Add update” and choose the type: Event, Call to action, or Offer Post. 
3. Add text, images, or video.
4. Insert a link to your website or landing page.
5. Publish.

Posts go live almost instantly, allowing you to keep customers updated in real time with relevant information. With the SeoSamba Social Marketing Tool, you can easily create Google Posts using our AI-powered content generator. The tool provides license-free images, AI-generated titles, suggested tags, or even a complete post drafted directly from your inserted link. It will allow you to save your team's time to focus on strategic things, while keeping consistency in the brand communications to the client. 

Google My Business Posts attract attention, drive traffic, and make your business stand out in local search. But one of the main benefits is that this content extends your profile beyond reviews and basic info. They help you:

• Showcase promotions and new products.
• Highlight events or seasonal specials.
• Direct users to specific landing pages with one click.
• Stand out from competitors who only rely on static listings. 

Think of them as free advertising space inside Google’s search results.

Important: Google Posts prioritize fresh content. Most posts lose visibility after seven days, except for event and offer posts, which can stay live for the entire duration of the event or promotion.

What is a verified Google My Business Profile?

It’s the official profile that makes your posts and business info eligible to appear in Google Search and Maps. Verification confirms that you own the business and lets you control how your brand appears on Google. Without it, you can’t publish posts or access analytics. Maintaining a verified profile is essential if you want your updates, photos, and offers to be visible.

Part of the Marketing Automation System of SeoSamba for Franchises is creating the Google My Business Profile for all locations, managing it, and creating ongoing content. This will not only increase brand awareness, but also influence SEO and drive leads that are looking for the services “nearby”, or in local requests like “in Delaware.”  

Google My Business Posts examples

Keep them clear, visual, and action-oriented.

• Use short sentences and avoid jargon.
• Use high-quality images (1200x900 px recommended) or short videos.
• Avoid laying excessive text amounts over images
• Guide users to book, buy, or learn more.
• Promote events or specials that are relevant right now.

✅ What to definitely write about

• Store hours change (holidays, special events, closures, openings).
  
  
• New location openings or relocations.
  
  
• Limited-time discounts, seasonal promotions, and bundles.
  
  
• Exclusive deals tied to a specific branch.
  
  
• Local community events your location is hosting or sponsoring.
  
  
• Workshops, in-store demos, or product launches.
  
  
• Announcing new arrivals or location-specific services.
  
  
• Highlighting unique offerings at a certain branch.
  
  
• Safety protocols, accessibility improvements, or facility upgrades.
  
  
• Changes in delivery, pickup, or loyalty programs. 
  
  
• Sponsorships, partnerships, or charity activities in the area.
  
  
• Local achievements or awards.
  
  
• FAQs relevant to customers.
  
  
• Seasonal reminders (flu shots at pharmacies, tax season help, etc.).

❌ What not to write about

• Posts not tied to a location or customer value.
  
  
• Keyword stuffing or irrelevant hashtags.
  
  
• Pushy “buy now” messaging without local context.
  
  
• Content unrelated to your products, services, or customer needs.
  
  
• Internal company updates (new hires, investor news).
  
  
• Copy-pasting the same generic post for every branch.
  
  
• Not tailoring updates to the specific area.
  
  
• Old promotions that have expired.
  
  
• Event announcements after the event is over.
  
  
• Overuse of links that drive users away instead of engaging them locally.

With SeoSamba Franchise Marketing Services, our team will ensure you have updated, relevant Google Posts in your account that increase the conversion rate. 

How do I find my posts on Google? How do I check recent posts on Google?

1. Search for your business name on Google: type your exact business name into Google Search, on the right-hand side (desktop) or at the top (mobile), you’ll see your Business Profile panel, scroll down, and your Google Posts (Updates, Offers, Events) will appear in a carousel.
   
   
2. In Google Maps: open Google Maps and search for your business, scroll down your profile; your Posts will appear under the “Updates” section.
   
   
3. Through Google Business Profile Manager: go to Google Business Profile, sign in with the account managing your business, in the dashboard, go to Posts (Updates) to see all your recent and past posts.

With the SeoSamba Social Marketing Tool, you can not only schedule and create, but also track and review analytics of the posts that you scheduled to update them and tailor them to bring the best results. 

Google Business shows impressions and clicks, but you should also use UTM tracking for deeper insights. This helps you measure which post types (offers, events, articles) bring real traffic and conversions. Businesses often see the best results when pairing posts with exclusive offers or unique content.

If you use SeoSamba’s CRM, aka SeoToaster Ultimate, your traffic sources will appear automatically in your CRM reports and are attached to each lead profile to ensure complete attribution of every marketing effort, whether paid or organic. 

Important: Posts must follow Google’s content guidelines and avoid restricted industries. Avoid phone numbers in descriptions, unverified claims, or prohibited products (alcohol, gambling, pharmaceuticals, etc.). Always double-check links before publishing. For design, stick to Google’s image specs: JPG/PNG, up to 5MB.

How do Google Posts support your SEO strategy?

Google Posts improve visibility, clicks, and conversions. Google Posts act as a conversion layer in local SEO. They don’t move your rankings, but they influence how searchers interact with your listing. By driving clicks, reservations, and website visits, they send strong engagement signals to Google and help customers choose your business over competitors.

Managing consistent Google Posts across multiple locations can be time-consuming. SeoSamba’s franchise marketing platform makes it easier. With centralized publishing, analytics, and automation tools, you can push updates at scale while tracking ROI across all your locations. If you want to stay competitive in local search, combining a verified Google Business Profile with regular, optimized posts is a proven strategy. SeoSamba helps you do it smarter and faster.

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