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At SeoSamba, we’re all about making digital marketing simple and stress-free. Our founder, Michel Leconte, recently joined the Tekpon SaaS Podcast with host Cristian Dina to explain how SeoSamba helps businesses of all sizes, including franchise owners and agency leaders manage marketing for multiple locations or clients from one easy platform.
Michel’s SeoSamba journey began in his IT days when he noticed how hard it was to make websites perform in Google search across different markets. That challenge led to SeoSamba, which started as an SEO solution and grew into a complete marketing platform. He also shared some handy tips. Reach customers through different channels, make your brand memorable, and stay connected with people who know you, even on busy platforms like Google Ads.
Digital marketing can feel like a puzzle with too many pieces. SeoSamba brings everything together by combining tools like SEO review management and social media into one central hub. It’s like having a trusty toolbox that keeps all your marketing tasks organized and manageable.
What makes SeoSamba special for franchises and agencies?
Here’s how SeoSamba supports your business.
- One dashboard for all. Manage SEO, reviews, and social media for multiple franchise locations from a single place, keeping your brand consistent.
- White-label option. You can add a logo and branding to our platform, making it look like your own for clients, for example, a white-label review management system.
- All-in-one marketing software at a price franchises and their small business owners can afford. Streamline your tools, cut costs, and scale smarter.
- AI to save time. Our AI writes product descriptions, responds to reviews, creates blog posts, and more, giving you time for other tasks.
- Use our All-in-One Open Source Business Suite SeoToaster to grow and expand effortlessly, combining an open-source CMS, Shopping Cart, Blog, POS, ERP, and CRM in one solution.
Michel shared that SeoSamba offers a CRM with full features for up to 250 contacts, that is free, and so is our SeoSamba for Webmasters WordPress plugin, which will help connect your WP website to the SeoSamba Marketing Operating System to enhance performance with Google, send newsletters, and market your business on social networks.
Ready to explore? Contact us for more information here.
Listen to the full podcast episode:
Want to simplify marketing for your franchise or agency? Visit seosamba.com to check out our tools and learn how we can help your business grow.
How to stay ahead in the local SEO game | Michel Leconte - SeoSamba
Christian: Hello, everyone. My name is Christian. Welcome back to Tekpon. Today, our guest is Michel, the CEO and founder of SeoSamba. Good morning!
Michel: Good morning! Thank you for having me on the podcast.
Christian: I'm excited to have you here. Please tell our audience what SeoSamba is.
Michel: SeoSamba is a marketing automation platform, an all-in-one solution that includes various tools. Beyond SEO rankings, it offers an SEO execution framework, allowing users to optimize URLs, meta descriptions, and web page content across multiple websites from a central location. Additionally, it provides review management, listings management, and social media marketing tools, consolidating multiple marketing functions into one platform.
Christian: What is the biggest problem SeoSamba solves for its customers?
Michel: The main challenge we address is the complexity of digital marketing, which is highly fragmented. SeoSamba simplifies transitions between marketing segments. For example, from a centralized blogging platform, you can create a newsletter, publish a blog post to press release channels, and share it on social media platforms. If you receive a positive review on Facebook, you can share it on LinkedIn or your Google profile via our social calendar. The system also handles background challenges, integrating solutions into the execution side of the platform for a seamless experience.
Christian: Who is the ideal customer for SeoSamba?
Michel: We serve multiple customer types. First, our framework consists of two systems: the marketing operating system and a front-end that includes a content management system (СMS), e-commerce platform, and customer relationship management (CRM) system. These can work together or separately and can be white-labeled by marketing agencies or business solution providers, making it a powerful solution for various industries. Our primary customers include professional marketers in agencies, small businesses (both e-commerce and service-based) seeking cost-effective, simplified systems, and multi-location businesses like retail networks, distributors, manufacturers, or franchises. The flexibility of our cloud marketing hub and front-end, which can be deployed on-site or in the cloud, supports this diversity. Our open-source front-end, SeoToaster, can be downloaded and installed anywhere or used with enhanced features through our Marketing OS. You can open an account on SeoSamba’s Marketing OS and use tools like social marketing or listing management without a website. You can also connect a WordPress site or use SeoSamba for specific needs, such as contracting solutions.
Christian: I’d love to hear the story of SeoSamba. How did it start, and what problem inspired its creation?
Michel: Years ago, I ran an IT business in the Bay Area. We achieved some success in SEO for the Bay Area, but struggled to replicate that success in other markets, like Chicago and New York. I tasked my engineers with building a solution to address this, which became the foundation of SeoSamba. By 2008, I saw that the SEO execution challenge remained unaddressed, so we founded SeoSamba to solve it. Over time, we expanded to include a broader range of digital marketing tools.
Christian: With AI and industry changes, what’s the vision for SeoSamba’s future?
Michel: SEO is constantly evolving, and AI is a game-changer. While AI-driven search tools are growing, they remain a small portion of searches. We’ve integrated AI into our platform for content generation, enabling users to create blog variants across multiple websites from a single effort. Our social marketing tool uses AI to scout and craft relevant content, while AI enhances reputation management by generating review responses and e-commerce product descriptions from images. We’ve also used AI for anti-spam filtering for years. Moving forward, we aim to deepen AI integration and focus on serving small businesses, agencies, and multi-location brands, where we excel.
Christian: What are the most popular features of SeoSamba?
Michel: Our social marketing tool is a standout, heavily utilized by customers. The CRM is also powerful for creating leads from inbound calls, texting, and automatic lead source tracking down to the keyword level. AI-driven conversation transcription in the CRM helps analyze customer service or sales interactions. Features like the visual pipeline, digital signatures, and integrated payment systems are highly valued, all included without extra charges, a major differentiator from competitors. Above all, our customers consistently praise the exceptional support from our team.
Christian: Can you break down SeoSamba’s pricing structure?
Michel: We operate on a subscription-based system for the Marketing OS, providing access to on-site optimization, blogging, and various tools. Some tools are available as standalone solutions, with metered pricing for features like email campaigns (additional charges apply above 2,000 emails per month) or call tracking. For the CRM, pricing is based on the number of contacts stored, with all features like call integration, drip emails, texting, digital signatures, payment integration, and QuickBooks integration included. It’s free for up to 250 contacts, ideal for micro-businesses, and affordable for larger plans, such as $39 for 500 contacts. Cloud-hosted options are also available for minimal fees.
Christian: That covers my main questions. Is there anything you’d like to add?
Michel: Thank you for having me. If anyone is interested, please contact us to boost your digital marketing challenges.
