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The COVID-19 pandemic started as a terrible health crisis. Now, we see it not only affecting our health and social life, but also our businesses and employment.
We can probably forget business as usual for a number of weeks and months but it doesn’t mean there isn’t a light at the end of the tunnel. Take full advantage of this time and use it to update your branding, messaging and online presence. Why not take another look at your brand websites, current marketing automation and CRM software subscription as you might find sizable cost-savings (and a lot more marketing oomph) when working with SeoSamba?
At any rate, feel free to peruse these 9 great tips the SeoSamba team has compiled for you and use them to your advantage.
Tip 1: Double-check your Brand Message
While there isn’t anything that will make your business recession-proof, marketing the right value proposition to your audience can help.
Tailor your messaging so that it clearly portrays your product and your value proposition.
Tip 2: Adapt to the needs of your customers
- Consumer needs will vary as the pandemic escalates. The only way to get around that is to make sure your service or product delivers on your promise or drives the desired results, even during the recession. For example, SeoSamba has released a full HQ video-conferencing solution to support its customer's internal communication.
Tip 3: Stay connected with your customers
The majority of your customers are probably stuck at home, too. Internet usage has surged, so now is the time to work on your digital communications through social media, email marketing and website content. SeoSamba’s platform was built to streamline and automate digital marketing.
Gauge the loyalty of your customers with SeoToaster Ultimate CRM. SeoSamba’s CRM Net Promoter Score lets you survey your clients and then automatically requests via email and SMS your promoters to leave you reviews on Google and Facebook.
Tip 4: Give back to the community
Think of ways your product or service could benefit your local community and consider donating them to organizations in need.
Giveaways, promote fundraisings for COVID-19 and contribute. SeoSamba sponsored 1st responder fundraising initiatives in multiple markets it operates in. There is lots to do to help folks coping with the crisis situation and its aftermath.
Tip 5: getting used to a remote working scheme
In this day and age, you are just as likely to be working with colleagues from another part of the world, as you are with colleagues from the other part of the office. The corporate world has started slowly but consistently to tolerate remote working since 2014. Data shows that remote working is only growing.
One of the widely spread misconceptions is that remote work requires a whole new management ecosystem. When in reality, simple steps can really change your remote working efforts for the better.
Communication
Communication is key when it comes to any workspace environment. Especially when it comes to remote work since you are not a few desks far from your colleagues, you want to stay upfront with all tasks, ETAs and keep your team in the loop.
Task alignment
Nowadays, most companies are already using project management software. However, in a remote working environment, companies should invest in reliable tech and ensure all demands are met.
Regular reporting
Reporting has been proven to be the most effective practice to evaluate the performance and set KPIs for the future. With that being said, the frequency of reporting depends on the role and the assignment process.
Virtual meetings
We all use virtual meetings on a daily basis. However, when working with teams from conflicting timezones, it becomes a little bit of a stretch to manage the communication. That’s why coming up with a solid meeting schedule for your teams without hurting their schedules, is another priority. SeoSamba launched recently a free video-conferencing tool to support remote teams thriving through the COVID-19 pandemic, click here to learn more.
Tip 6: Minimize spendings
Analyze where your business is losing money.
Cut unnecessary and redundant spending. Consolidate subscriptions, including software around providers offering the greatest bang for the buck. At SeoSamba we hear time and again about businesses paying one fee for a social marketing platform, another fee for a review management system, yet another for an email marketing system, or an expensive Franchise sales development CRM. This all adds up cost-wise and usually means added complexity for staff. Instead, the right SeoSamba subscription could let them take advantage of all these features at a very substantial savings over their current lingering hodgepodge of subscriptions.
Tip 7: Dig for new streams of income
The most crucial part of any financial contraction is having enough cash to survive the storm. Looking for new monetization channels can help you just do that.
Tip 8: Freshen up your business
Most likely things will be slowing down in your business, therefore, you will have enough time to think about what you can fix and work on in your business. Most executives are busy all year fixing client-related problems, a break to focus on your business might be the better way to spend your time.
Tip 9: Seek governmental help, if needed
The Small Business Administration (SBA) has streamlined the application process for these loans, which offer up to $2 million in assistance for each affected small business
Apply for the Paycheck Protection Program and the Economic Injury Disaster Loan Emergency Advance.
Feel free to share how you implement these tips in your operations and strategy. We look forward to helping you exit this confinement period stronger than ever.
Consumer needs will vary as the pandemic escalates. The only way to get around that is to make sure your service or product delivers on your promise or drives the desired results, even during the recession. For example, SeoSamba has released a full HQ video-conferencing solution to support its customer's internal communication.
About SeoSamba
SeoSamba’s marketing and sales automation software suite is used by thousands of businesses, small and large, around the world, with service centers in the United States and Europe. SeoSamba’s software is private labeled by solutions providers and media companies alike, and available in 14 languages.
SeoSamba combines email, SEO reporting and execution, centralized blogging for WordPress and SeoToaster powered websites, PPC, social media marketing, CRM, website builder with built-in call tracking, analytics and more, under one ro
of, at an affordable price.
SeoSamba offers turnkey services, including franchise development and franchise brand marketing for local lead generation packages.
SeoSamba was recently named ‘Best in Marketing’ for franchise brands by Entrepreneur Magazine for the second year in a row.
For more information about SeoSamba and the services we offer, visit www.seosamba.com, email us at info@seosamba.com, or call us: + (1)877-450-9894 (U.S.) and in Europe at +33(644)-600-678
