- Compelling subject line that gets opened
Test with your target to see which does best, don't guess which works.
- Make mobile friendly
The world is moving to mobile only, fewer people accessing email on big screens so tailor your message and content accordingly. Smart technology runs our lives today and it is hard to stay on top of the latest tools and platforms to take advantage of current trends so you may feel lost, confused
or frustrated by all the options and noise in the market today.
- More video & rich content In a mobile-first world, you have less time to grab people, attention spans
are shorter than ever so video will be used even more, show don't tell for maximum impact, rich content drives email engagement. Live video will only grow in importance live streaming is available on every major social media
platform and it is only getting bigger to hook in users with short attention spans.
- Content rules, quality over quantity
More confidence in trusted content, friends and influencers than advertising. The world has been moving this way for years with people seeking their friends and influencers' opinions and advice online on what to buy, where to go, and what to do more than a paid ad or fancily packaged content.