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Second Home Care®


Who We Are

Second Home Care® was started in 1995 by Lake Tahoe realtors who were constantly being asked by their clients to look after the newly purchased property. We’ve grown substantially since then to help thousands of clients worry less and enjoy a higher return on their investment. The idea appeared from client requests. On one hand, vacation homes have long been great family investments and income generators for their owners. On the other hand, a long-standing issue had to be solved – caring for the property once the owners return to their primary residence.

We provide holistic professional home services for a flat membership fee and a la cart service pricing. For clients that rent their homes, that means eliminating revenue share and dramatically increasing owner profits. For family vacation homes and aging residents that need assistance, that means one call or click for all their home service needs.

Why Choose Us

By starting a Second Home Care® franchise you are capitalizing on long term market growth and setting yourself up for the lifestyle you deserve. Our approach creates recurring revenue and multiple revenue streams to balance out the seasonality inherent in other vacation-based businesses.

As a Franchisee of Second Home Care, you will bring premium vacation property services to homeowners that need you, and together we will be their #1 choice in your market.

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The investment range estimated below assume you have no existing infrastructure (tools, vehicles, computers, etc.) so your actual start-up costs may differ significantly. Throughout our introductory conversations with you, we will establish what you have and what you will need so that your financial investment is completely understood.

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Training & Support


We start supporting you immediately, with our Kickoff Meeting where we personalize your launch plan and schedule your introductory training, on-site training, and post-launch training. Your launch plan details the steps each of us will take to get you to your first client, your first billing cycle, and your first year of success.

At the kick-off meeting you will learn about the Second Home Care intranet, digital manuals, digital training, and communication tools. As you will see, each component of the Second Home Care franchise system is designed to maximize productivity and improve your ability to acquire, service, and retain your customers. You will immediately have access to this digital workspace and content and be able to hit the in-person training running.

Next, you’ll come to Tahoe for in-person training, where you’ll have ten plus days of hands-on training in Sales & Marketing, Administration, Leadership and Field Operations. We believe it is critical for you to know what you are asking your teams to do – from sales and client services to spa care and cleaning. Through a combination of classroom and field work you will learn our methods to perform the work, train your team, and manage your vendor partners.

Available Markets

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Steps To Ownership

  • Fill out the form
  • We’ll evaluate your target territory and schedule a webinar
  • Review Franchise Agreement and FDD
  • Attend Discovery Day
  • Award Franchise
  • Sign Franchise Agreement
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