Compare Marketing Automation Software Pricing & Features

Which marketing automation software will give your business the best ROI?

Looking for the right marketing automation software—or an alternative to HubSpot, Marketo, Mailchimp, Salesforce, or Keap?

Our experts have researched the best marketing tools to help you compare features, pricing, and associated setup, training, and operational costs.

We’ve reviewed the top marketing automation solutions on the market today (check out our in-depth HubSpot review and Keap review) and compiled all results into one easy-to-digest table.

So what makes a top marketing software? One that lets you implement the latest marketing techniques? One that delivers the most impactful features at a cost-effective price? One that includes onboarding and support? One that allows discrete marketing components to seamlessly integrate as your digital marketing infrastructure grows? Or maybe all of the above?

Explore our side-by-side comparison to find the right marketing software for your business today. Check out detailed features and pricing for SeoSamba software here.

	Hubspot	Marketo	Mailchimp	Salesforce	Keap
Pricing
Annual Cost *	$9,600	$14,340	$3,600	$30,000	$4,548	$2,556
Setup fee	$5,000 up to $20,000	$895	-	$10,000 up to $50,000	-	$0
CRM Data migration	$450 (automated & limited)	Not available	Not available	$999	Not Available	$750 (managed, cleanup included)
Upfront Commitment**	$12,600	$14,340	$300	$45,000	$6,548	$978
Contract Terms	Annual	Annual	Monthly/Annual	Annual	Annual	Monthly/Annual
Compliance
Ongoing American Disability Act website check	Not Available	Not Available	Not Available	Not Available	Not Available	Included
Marketing Enablement
Website/landing page Hosting with SSL	Included	Included	Not Available	Not Available	Not Available	Included
Content Management System	Included	Not Available	Not Available	Not Available	Not Available	Included
Shopping Cart	Not Available	Not Available	Not Available	Not Available	Not Available	Included
Marketing Automation
Social Media Automation	Included	Additional Fee	Additional Fee	Additional Fee	Additional Fee	Included
SEO Automation	Available (limited)	Not Available	Not Available	Not Available	Not Available	Included
Online Reputation Management	Included	Included	Not Available	Included	Not Available	Included
Newsletter / Mass Email Marketing****	Included	Included	Included	Included	Included	Included
Automated Content Distribution	Included	Included	Not Available	Not Available	Not Available	Included
Integrated Marketing Analytics	Included	Included	Not Available	Included	Not Available	Included
VoIP Phone Service & Call Tracking*****	Not Available	Not Available	Not Available	Not Available	Not Available	Included
Mobile App	Included	Not Available	Not Available	Included	Not Available	Included
KPI/Analytics reporting	Included	Included	Included	Included	Included	Included
Multi-website Marketing Automation	Not Available	Included (limited)	Not Available	Included (limited)	Not Available	Add a license per site
Sales Automation
CRM***	Included	Not included	Limited	Included	Included	Included Unlimited seats / 2500 contacts
Drip Email Marketing	Additional Fee	Additional Fee	Included	Additional Fee	Free	Included
Sales Automation	Included	Included	Included	Included	Included	Included
Pre-built lead generation tools	Included	Included	Not Available	Included	Not Available	Included
SMS Marketing*****	Not Available	Not Available	Not Available	Included	Not Available	Included
Lead Scoring	Included	Included (limited)	Not Available	Included	Not Available	Included
Sales rep Management	Included	Included	Not Available	Included	Not Available	Included
NPS Surveys	Included	Included	Not Available	Included	Not Available	Included
Lead & opportunity management	Included	Included	Not Available	Included	Included	Included
Integrated Sales tracking & forecast	Included	Included	Not Available	Included	Not Available	Included
Sequence & Workflow automation	Included	Included	Not Available	Included	Not Available	Included
Online quotes and digital signature	Additional Fee (Pro edition req.)	Additional Fee	Not Available	Additional Fee	Not Available	Included
Partial quote payments collection	Not Available	Not Available	Not Available	Not Available	Not Available	Included
Extensibility
3rd-Party CRM Integration	Included	Included	Included	Not Available	Not Available	Included
Customer Satisfaction
On-boarding	Additional Fee	Additional Fee	Not Available	Additional Fee	Additional Fee	Included
On-going Support & Training	Additional Fee	Additional Fee	Not Available	Additional Fee	Not Available	Included
Additional Services
Website with mobile app built and integrated	Included	Not Available	Not Available	Included	Included	Included
CRM customization	Additional Fee	Additional Fee	Not Available	Additional Fee	Not Available	$450
Website migration & optimization******	Included	Not Available	Not Available	Not Available	Not Available	$2,500
Consulting	Not Available	Included	Not Available	Not Available	Not Available	Included
Marketing Services execution	Not Available	Not Available	Not Available	Not Available	Not Available	Included

*	Total Cost per year including additional fees.
**	Amount billed upfront when signing up to an annually (or monthly when available) billed service
***	CRM + Sales automation tool for 2500 contacts or 3 sales rep seats
****	Newsletter/mass email for 2500 contacts or 5000 emails a month
*****	1 local phone number with 100 min & 100 SMS per month
******	Website migration for ecommerce website with up to 200 products included