How to easily automate SEO and marketing for multiple WordPress websites

Oct 05, 2017

 

Turn your existing separate WordPress sites into a marketing network powerhouse in minutes

Whether you're already committed to WordPress or looking to start your sites network, SeoSamba offers many advantages over WordPress Multisite (WPMS), in addition to one essential benefit:


 

SeoSamba is the only distributed marketing architecture that allows businesses to build, market and optimize websites for top organic search performances from the cloud.

 


 

 

In others words, while WPMS offers many infrastructure related features, such as performing backups, or changing themes, SeoSamba focuses on facilitating marketing and SEO for multiple WordPress websites and large WordPress installs.

If your ultimate objective is not to become a WordPress system administrator but rather gain visibility and market your WordPress websites then read on.

 

The Wikipedia Effect

wiki_logo_100There's one fundamental thing you need to understand when looking at networks--the Wikipedia effect. Master it and all efforts will be well worth it. Fail to grasp its critical importance and no matter what amount of money you throw at creating your network of websites, results will be disappointing.

 

Scenario #1: You’re already using Wordpress to power your websites

wordpress multisite how to

Why go through the trouble of migration? 

It might not sound like it to you at this stage, but going from WordPress to WordPress MultiSite is a full scale migration. In addition to the complexity, costs, time and risks associated with a migration from WordPress to WordPress Multisite, WordPress Multisite is also hampered by limitations includgoing fing privacy, user access issues, and a lack of flexibility when it comes to moving sites in and out from the network.

Common Wordpress MultiSite issues include

Experts agree

Don't take our word for it. Watch a top WordPress expert go into detail about the shortcomings of WordPress Multisite here, while she warns about common misconceptions in regarding the WordPress multisite platform

 

Even if you can hire talent with the technical competencies required to manage this project, when it comes to building a sites network, WordPress Multisite is nothing else than a "single box" solution that is unable to help multi-locations or multi-sites businesses perform in any kind of enhanced capacity, except from a system and software administration stand-point.

  

There's simply no scale or network benefit, nor can you geo-target websites with WordPress Multisites.

 

Instead, simply connect your existing WordPress websites to the SeoSamba marketing cloud using our WordPress plugin and forgo all migration nightmares

Thanks to SeoSamba’s WordPress premium plugin, you can now connect any number of WordPress sites to the SambaSaaS marketing automation platform, optimizing and marketing all your websites from a single screen.

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This means that you can do away with all the complexity, costs and risk associated with a migration from WordPress to WordPress Multisite. And you can increase the return on your multisite strategy by building a geo-located, multi-host meshed network that you can optimize and market using a centralized set of rules and tools.

 

Just connect your WordPress sites and market them from the cloud 


 

Scenario #2: You're considering re-platforming away from WordPress, or are starting a project from scratch

why wordpress multisite

There's no better solution on the market today to build and market a multisite network than the SeoSamba framework built around SeoToaster + SambaSaaS:

 

  1. Wikipedia effect: Only truly distributed architecture taking advantage of a network size
  2. Centralized marketing tools: large scale search engine optimization, social marketing, and more
  3. Direct relationship and support from the team that built the open source SeoToaster CMS
  4. Better tool integration with broad capabilities: CMS, powerful shopping cart, CRM with sales automation, Google news-compliant blog, membership system in one install
  5. Freedom to deploy regular WordPress installs, mix and match sites powered by SeoToaster and WordPress according to your needs
  6. Ability to private-label solutions and services if you’re an agency or solution provider

 Wordpress Multisite vs. SeoSamba Features Comparison

Features

Wordpress MS

SeoSamba

CRM + Sales automation

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Large scale SEO automation

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Social marketing curation + calendar

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Call tracking and SMS integration

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Search rankings reporting

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Press Release distribution

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Integrated onboarding

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Private-label framework

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Ready-to-resell services

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Single vendor stack

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Multi-sites Admin

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Subdomains Install

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Subdirectories Install

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Network-wide System Auto-update

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Turnkey White Label Admin

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Turnkey Single Domains Install

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“www.*” URL Support

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Zero Plugin Functional Install

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Segregated Main Site hosting

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Geolocalized Cloud-based Instances

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VPS Hosting

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Cloud Sites Support

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Pay-as-you-go Full Network Hosting

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Native Domain Mapping

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Expert Support by Software Maker

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Open source framework

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Open source core code

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Free Themes and plugins

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Guaranteed compatible WordPress Plugins

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Staging server full compatibility

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Low-cost development options

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Plugins/Extensions Marketplace

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Developer API

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Separate databases for sites

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Separate local DB policies

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Unique user sets per website

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Separate user permissions per website

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Unique security sets for affiliate websites

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Franchisees brand development marketing  programs

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Small business marketing packs

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About the author

Michel Leconte
Michel Leconte

Omnivorous mammal & SEO Samba CEO, I'm a regular speaker at search engine marketing conferences around the world, including Search Engine Strategies London & New York, and a contributor to a number of publications, including Website Magazine, and Feedfront Magazine. I enjoy strategy, coaching, and motivating both customers & staff.

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