April was both challenging and exciting for the SeoSamba team. We have been hard at work, and deployed a number of major upgrades and new features to our CRM and MOS, including a free brand-wide video-conferencing tool available right from your MOS dashboard account.
We hope these updates will help all of our customers further prepare for the upcoming bounce.
SeoSamba Marketing Operating System Product Update
The SeoSamba marketing OS is the core engine of the All-in-one SeoSamba Marketing automation platform. Covering all marketing channels from Email, social, blog, and SEO. Connects with an intuitive marketer dashboard, to keep you on top of your goals and metrics.
This month’s major MOS updates:
Improved blog & Press Release distribution
A blog to Email blast in 1 click
Automated Analytics reporting
Improved Blog & Press Release distribution
The new Blog & PR tool now supports tagging and mass-action distribution. Built to amplify your brand's content and reach a bigger platform in less time.
Mass-action distribution unlocks a new possibility of distributing content, selecting custom templates across multiple content management systems. Mass-select your platforms, hit publish and you are set!
A blog to Email Blast in 1 click
Newsletters are a very well known practice, basically sending your contacts regular updates and offers. However, most email marketing tools are over-complicated and time-consuming. Thanks to our latest update, you can now convert your blog post into an email update in just 1 click.
Publish a good content piece you think all your contacts should know about? click “share” and get into a nicely formatted email ready-to-go.
SeoSamba Analytics upgrade
Experience our analytics fresh look & feel, featuring a quicker interface and a world of metrics.
The SeoSamba analytics dashboard not only facilitates tracking, but also makes data intelligible to users regardless of their grasp on metrics. When it comes to tracking marketing efforts performance, reports are key, which has been a priority for SeoSamba to enhance and sharpen.
The new analytics interface includes a reporting system. We have configured it by default so that you can receive automated weekly reports. Click the cog and edit or add reports to suit your needs, and share bespoke reports with colleagues.
Metrics segmentation allows for a well-organized marketing administration and an efficient reporting within marketing teams. So what are you waiting for to take advantage of the newly improved SeoSamba web analytics system?
SeoToaster CRM Ultimate Product update
While SeoSamba’s MOS is a powerful link in our client’s marketing software chain, SeoToaster Ultimate CRM is more than a simple assistant. Without the right customer relationship management, marketing efforts can only do so much to lift the weight of conversions.
Here’s what’s new in SeoToaster Ultimate CRM:
The Magic Review Bullet
SMS is the New Email: Use it!
The Magic Review Bullet
You probably know by now that reviews are important. In fact, they are very important as 90% of consumers read reviews before visiting a business, and 72% of your potential customers won’t take action unless they read your online reviews.
However, studies show that a customer is more likely to leave a review after a negative experience than a positive one. And negative reviews mean lost business.
So, you want only positive reviews? How can you maximize chances for positive reviews and minimize negative ones?
All you need to do is to use the latest SeoSamba feature.
NPS stands for Net Promoter Score which is a metric used in customer experience programs. NPS measures the loyalty of customers to a company. SeoSamba Net Promoter Score is measured with a single question survey “How likely are you to recommend us?” and reported with a rating from 0 to 10, a higher score is desirable, customers are segmented in 3 categories; Detractor, Neutral, and Promoters.
How does that relate to you may ask? Well, the magic behind the SeoSamba NPS implementation is that it allows you to know which of your customers are going to leave a positive review if you ask nicely.
So instead of sending a straight review request across all your customers, ask first to rate their likelihood to recommend your business to others, and then send a review request only to the ones explicitly saying that they would gladly do so.
Here is how it flows within your SeoToaster Ultimate CRM system;
Moreover, you can create sequences to request reviews via both Email and SMS with SeoToaster Ultimate CRM.
Now, like everything else, SeoToaster Ultimate CRM’s new built-in NPS feature works better when paired with features found in your SeoSamba Marketing Operating System account. Namely,in this case, with all the great reputation management features you can find there, including my favorite that let you share in 1-click your best reviews on all your social accounts once or even better on a recurring basis from your calendar … Powerful stuff.
But let’s come back to NPS, make sure to have created a review request link for Google My Business and also for Facebook in your MOS.
Your SeoSamba review request links will let you further mitigate any potential reputation issues, by appealing to your customers when they state their intention to leave a negative review.
And because good news can also flock together, we improved that screen, so that you can personalize that appeal with a headshot, message, and signature. Yet another unique SeoSamba feature!
Once you the link is generated,You can use it everywhere in your emails and SMS, including in your NPS flow as demonstrated below.
Default email templates and messages are deployed along with all required functionalities with every new SeoToaster powered website and CRM. It also gets added whenever an upgrade is performed for your website. Let us know by emailing the helpdesk if you wish to use this feature so that we can prioritize your account for the next upgrade batch.
P.S: To verify this or add additional email notifications, go to the CRM section of the Action Email & SMS menu and check out both “NPS Rating Request”. For an in-depth tutorial about NPS implementation, visit our community page.
SMS is the new Email: Use it!
SMS is very effective in getting the audience’s attention, and efficiently converting contacts. How so? While only 10% of email messages are opened, 98% of text messages are read, and 90% within 3 seconds!
Many SMS marketing tools offer a way to blast dozens of text messages. But as you would expect by now, SeoSamba’s CRM has to go further.
SeoToaster Ultimate CRM now let you send one-off SMS messages from your lead details screen.
But it also goes further and let you receive and log inbound SMS messages from your contacts, these messages appear in your contact timeline. Turning marketing messages into conversations, and this without anti-spam filters to worry about!
Now, you can go even further with SeoToaster Ultimate CRM, and parse these messages for keywords to automate follow up actions using Workflows.
Wondering how you can leverage this? Well first, it can be helpful to document consent from your users. Then why not considering gamification of your sales process?
Have your prospects message “Info” back to you and then send them automatically e.g coupon codes, offers or discounts for instance.
How about using it to send review or referral requests? They are 100’s of uses, what will be yours? Please let us know!
With SMS marketing being 10x more effective than email marketing, you can only expect your campaign to surpass your pre-set KPIs. And that is all we wish for you and your organization!
SeoSamba’s marketing and sales automation software suite is used by thousands of businesses, small and large, around the world, with service centers in the United States and Europe. SeoSamba’s software is private labeled by solutions providers and media companies alike, and available in 14 languages.
SeoSamba combines email, SEO reporting and execution, centralized blogging for WordPress and SeoToaster powered websites, PPC, social media marketing, CRM, website builder with built-in call tracking, analytics and more, under one ro
of, at an affordable price.
SeoSamba offers turnkey services, including franchise development and franchise brand marketing for local lead generation packages.
SeoSamba was recently named ‘Best in Marketing’ for franchise brands by Entrepreneur Magazine for the second year in a row.
For more information about SeoSamba and the services we offer, visit www.seosamba.com, email us at firstname.lastname@example.org, or call us: + (1)877-450-9894 (U.S.) and in Europe at +33(644)-600-678