Better understanding why and how to use Twitter

Jan 22, 2015

SeoSamba  internet marketing software integrated social tools let you share your messages across the most popular social networks in just a few clicks. Just login to your account, post your message and the system will optimize and send it to all connected social accounts on Twitter, Facebook and LinkedIn.

Your brand is not just your website, logo and general image of your company - it’s people perception of your image, business and reputation. The role played by social media in branding and online marketing follows a steady upward trend, notwithstanding its increasing importance for overall search engines rankings.

That’s why SeoSamba developed easy-to-use integrated social activity tools: to allow you to increase brand awareness for your company, services and products.

     To help you further develop your online footprint and brand image, we’d like to let you in on a couple of tips to tweet more efficiently, positively impact brand awareness and boost your online audience engagement.

Twitter drives brand awareness, not sales

According to Social Media Marketing University (SMMU) research, 79,4% of the 1,112 brands surveyed are using Twitter to boost brand awareness:

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Approximately half of them are tweeting to drive traffic, engage current customers and find new leads, and only 24% rely on this social network to increase the number of sales.

Most of these brands are building brand awareness with Twitter spending zero budget on it, according to the research only 9% explored paid services provided by Twitter (on a side note, 17% were not even aware that Twitter offer paid services).

Boost followers engagement with better tweets

What free options can you take advantage of to successfully market your brand on Twitter? Hashtags. Photos. Videos. Quotes. According to recent data provided by Twitter, after analysing millions of tweets, they discovered that photos boost number of retweets by 35%, videos - up to 28%, quotes boost retweets by 19%, including a “number” increases retweets by 17% and hashtags - by 16%. 

Twitter is microblogging with a creative touch.

Of course, you should have a great profile with a high quality picture and bio - make people want to follow you! And… be yourself. Twitter is microblogging which allows you to create your brand’s online personality. Use it to have a unique voice and stand out among your competitors!

Boost your brand to your target audience!

Want SeoSamba to help you manage and engage your community? Contact us for details!


About SeoSamba

SeoSamba is the multi-site SEO execution specialist, helping web agenciesetailers,  franchises and enterprises build, manage and optimize websites for top search engine performance. SeoSamba patent-pending, hybrid open source marketing framework is built around SambaSaaS and SeoToaster.

SambaSaaS lets you manage SEO, social networking and online marketing across any number of websites through a single cloud-based interface, while our open source front-end SeoToaster let you build, manage and market easily corporate, directories and ecommerce websites. For more information about SeoSamba, visit www.seosamba.com or contact info@seosamba.com, and in the US:+(1 ) 877.450-9894or in Europe at +(33) 6756376.


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About the author

Michel Leconte
Michel Leconte

Omnivorous mammal & SEO Samba CEO, I'm a regular speaker at search engine marketing conferences around the world, including Search Engine Strategies London & New York, and a contributor to a number of publications, including Website Magazine, and Feedfront Magazine. I enjoy strategy, coaching, and motivating both customers & staff.

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