Marketing automation tools are one of the fastest-growing segments in the SAAS world. So what made the technology that successful and widely spread.
Email sequences are a perfect example of how effective marketing automation could be. An email sequence is basically a series of emails sent automatically to a specific portion of your mailing list which can be trigger-based or timing-based.
According to Salesmate, 80% of sales require at least 5 follow-ups to close the deal. Which makes follow-ups a crucial part of any marketing funnel.
SeoSamba's CRM includes sales follow-up email templates that businesses can easily edit from their web browser. Your emails can include videos, pictures, or text. There is no limit.
SeoSamba's CRM also lets you build email sequences based on shopping cart content or lead statuses. It ships with default, built-in email sequences for quote lead follow-ups, quote follow-ups, and post-purchase follow-ups. Again, there is no limit to what your email can include. Email sequences can be specific to products and services that your leads are interested in. Imagine how much more powerful your communications can be when messages are customized based on a specific client’s cart!
The CRM also includes lead tracking software that can monitor leads generated from online content, ads, social media or SMS.
And here is the best part: SeoSamba comes with geo-located and toll-free SeoSamba tracking phone numbers. This allows you to message or call clients from anywhere in the world, for as little as 3 cents per minute. That's correct: there’s no need to change phone providers! With a SeoSamba phone number and internet access, you can make inbound and outbound phone calls. Each call is tracked and recorded so you can easily monitor the performance of your sales team.
SeoToaster CRM can even connect with 500+ applications through Zapier. Providing a seamless connection with your other tools.
What are Keap’s capabilities, you ask? Well, its CRM can manage email sales pipelines, schedule tasks, and follow-up sequences. It can also track sales processes in its opportunity records, monitor sales representatives’ performance, and forecast sales revenue. While these features are impressive, what seems to be the clincher for most marketers is its lead scoring tool. The tool assigns scores to contacts based on their level of engagement during the sales process, which allows sales teams to focus on the hottest leads. This can fool sales teams, while scoring and segmentation are helpful, you don’t want to get caught up in the hot/cold leads situation and miss on a lot of opportunities.
We’ve mentioned previously that Keap and SeoSamba can help you manage and contact leads, but SeoSamba really puts an exclamation point on the wide differences between this software.
Although Keap can score leads and predict revenue, SeoSamba is ideal for entrepreneurs who need to manage international branches and international clients. SeoSamba can also consolidate information from multiple sites and social media accounts, offer toll-free numbers and build email sequences based on the shopping cart content. Keap doesn't offer any of these features.
Overall, SeoSamba's CRM feels awesome and exciting, while Keap, for the most part, sticks with basic features.
SeoToaster CMS is a full-blown content management system. Its inline edition can be used to create landing pages, blog posts, online quote forms and web stores with huge e-commerce catalogs.
A mobile-friendly website optimization:
Mobile optimization is the way in which your website appears on mobile devices as opposed to a desktop where developers have more room to work with. Special design and development processes should take place in order to make the mobile experience user-friendly. Considering that around 90% of all internet users have access to a smartphone, this makes mobile optimization a must not a nice-to-have.
And you don’t have to start everything from scratch! SeoToaster comes with customizable pre-packed themes that can be downloaded for free.
It also has tons of built-in widgets from image galleries to web form builders. And it uses CSS3 and HTML5, so there’s no limit to what your website can look like.
SeoSamba can also do wonders for your site’s SEO!
Great, right? But what if you have multiple sites and a ton of content?
SeoSamba has a centralized cloud-based interface, which can manage multiple websites. Which makes it efficient for large organizations to manage online content at scale.
What about Keap? Well, it can create customizable and simple landing pages and web forms. Their Branding Center also consolidates default templates, logos, and communication footers—so that your site's appearance remains consistent. In fact, when a default design template is changed, the changes are made across all the pages associated with it.
We’ve said this before and we’ll say it again: SeoSamba is a full-blown CMS. It can be used to create any type of content, automate pages for SEO, test pages and handle multiple sites. Contrast this with Keap, which offers a bare bone, limited way to create landing pages.
While Keap relies on integrations, SeoSamba has a fully-fledged CMS that is E-commerce ready and integrates directly with your marketing workflow. Not to mention if you already use another E-commerce platform that isn’t supported by Keap.
SeoToaster and Keap both feature email campaign builders, which come with templates that enable you to create emails quickly.
But there's a difference when it comes to creating sequenced emails.
SeoToaster lets you send trigger-based emails to different customer segments. It can even customize messages based on cart content, request post-purchase reviews, and renew support plans.
You also can segment your buyer personas and send custom email campaigns to a specific audience after they took a specific action.
Since SeoToaster features a full-blown integrated shopping cart, it is far easier to create email sequences based on fine-grained client interests. This can be accomplished in literally just a couple of minutes.
Keap, meanwhile, has a campaign builder that gives you the power to drag and drop goals or sequences to a whiteboard-like interface. This enables you to create and view long customer journeys.
Let’s say you want to send a white paper and your goal is to get the receiver to click the download link. If the receiver doesn’t click the link, then Keap sends automated follow-up emails over the next 3 weeks. Although this is also possible in SeoSamba, some may still prefer Keap’s campaign builder overview.
But if you lack the time, then you can always download ready-made drip campaigns (i.e. Facebook Event Promotion email campaigns or a Loyalty Coupon Campaign) from the Keap Marketplace.
What can we say about Keap’s email marketing features? They're good, but it will ultimately depend on what you need to do. If you plan to create long customer journeys, Keap’s campaign builder is a good choice. That doesn't mean SeoToaster's sales automation features are bad. Again, it can send trigger-based emails to different customer segments and customize messages based on content, reviews, and plans. Both offer smooth, no-hassle drip campaign functionalities. SeoSamba, however, can customize messages based on cart content and request post-purchase reviews.
Both SeoToaster and Keap offer functional shopping carts, but SeoToaster’s latest version takes things up a notch.
First of all, Keap shopping cart is proprietary while SeoToaster Ecommerce, just like SeoToaster CMS is open source, making it that much safe of an investment as it is more widely supported by a community of users and you retain the rights to modify and operate the software to suit your needs as you see fit.
By default, SeoToaster's shopping carts are built on top of SeoToaster CMS, which means e-commerce stores can be managed and created within the software. As we've mentioned, SeoToaster comes with beautifully-designed, pre-built templates so there's no need to start from scratch. There are downloadable templates for online stores, checkout pages, thank you pages, sales quotes, and landing pages.
Now, what if you want to match the store’s appearance with the color or feel of your brand? At SeoToaster, you can edit CSS styles and sell your products on a stunning website.
On top of its impressive online stores, SeoToaster has a very powerful and intuitive set of features. This includes product options, inventory control, quote engines, customizable shopping carts, unlimited navigations and product presentation options, support for recurring orders, and digital downloads. Placing products in online stores is also made easy. You can modify the product's image preview based on color or size and add tags to filter products.
Contrast this with Keap, which has a minimally functional shopping cart. We've seen that it offers beautifully-designed online store themes that can be customized via HTML or CSS.
However, we've heard from many Keap users that the endeavor isn't pretty nor fast, and most folks hit some software limitations early on in the process. While SeoSamba provides integrated packages with guaranteed improvement in your search engine rankings, you are left to look for a design consultant at the Marketplace if you need a hand.
Also, Keap’s shopping cart features a checkout page with an order summary, subtotal pricing, and shipping information, but there's little flexibility offered as part of the checkout pages, and we're still craving for more variety.
SeoSamba offers a powerful and fresh set of online features. Also, it can be used to create your website.
Statistics show that E-commerce sales are predicted to go up by 19% during 2020, which means in order to stand out in such a competitive industry - you would need to stand out, this translates into a unique, well-optimized and simple online store.
SeoToaster packs powerful merchandising features. Depending on the promo, you can either create coupons, customer incentives, or miscellaneous delivery options, all of which encourage customers to frequent purchases. The software lets you specify if coupons are for multi-use or single-use, applied to a specific product, or a minimum purchase amount. And you can automatically include a specific product during purchase.
It's also perfect for sales and discounts. The software seamlessly allows you to change product prices store-wide or for individually discounted products.
But what makes SeoToaster stand out is its ability to modify an online store's price range based on segmented customer types.
Let’s say you offer discounted prices to subscribers and regular prices to non-subscribers. With SeoToaster, your store can show different prices to logged-in users and non-members. There’s no need to redirect users to a separate landing page!
Meanwhile, Keap lets users create a variety of promotions such as discounts, trials, upsells or pay plans. Similar to SeoToaster, you can indicate promo periods or discounted products, and create discounts based on minimum purchase amounts.
In addition to the Kickstarter packages, you need to purchase an annual plan. These plans are Keap Grow ($79), Keap Pro ($199) and Infusionsoft ($199).
As part of these small business packages, you get a brand new or a refreshed look and an SEO-optimized website - with an on-going automated SEO optimization.
SeoSamba benchmarks Google search rankings before and after delivering your site and guarantees to increase your qualified traffic by a 30% minimum. Your website also comes with its own integrated CRM, along with built-in sales automation and marketing automation to create and distribute content to your site and social media sites, monitor leads and record calls from incoming leads. Very complete packages, indeed.
In addition to everything we’ve mentioned, SeoSamba also has a ton of features, which we discuss below:
SeoToaster has all the tools you need to manage your blog. You can use it to transform any landing page into a blog, feature multiple or single posts on a page, schedule blog posts and categorize posts.
When subscribers add a comment, you automatically receive a comment moderation request. You can post or delete comments in one click.
The software lets you fill in relevant details, so your posts get indexed by Yahoo News and Google News. It also comes with a News Blaster that gets each post optimized and distributed to influencers and top news sites.
SeoSamba integrates directly with Google Webmaster tools and Google Local integration, guaranteeing that all your web pages are indexed immediately. It also pulls data from Google webmaster tools to ensure the most optimal Search Engine optimization.
SeoToaster is a high-performance, open-source software free of charge. Once installed, either on your own server or hosted with one of SeoSamba's Amazon data centers, you can enjoy a revamped front-end site in a user-friendly interface with a comprehensive set of features.
However, the open-source licensing lets you truly own your website/web-store/landing pages. In other words, you're buying services from SeoSamba for premium features, hosting, support but you can build with confidence knowing that you're not being held hostage in a "black box," or "my-way-or-the-highway" type of solution.
SeoSamba for Wordpress Webmasters is a free marketing automation plugin. It automatically adds and verifies your Wordpress sites with Google Webmaster tools.
With the plugin, you can add an XML sitemap to your Wordpress site, upload the sitemap to Google on a weekly basis, and monitor search engine results across all webpages. This ensures that every page on your Wordpress site is optimized for SEO.
SeoSamba gives you a quick overview of your site’s traffic details, SEO reports, and social network analytics. It’s 100% customizable and you can view multi-site analytics results for important metrics.
You also manage quotes, determine sales, and track earnings in an elegant and customizable dashboard.
SeoSamba provides detailed search reports for up to 1000 keywords at a time!
Often content marketers and SEO specialists spend hours to find the most relevant keywords. With SeoSamba, the best keywords fall into your lap, which is a marketer’s dream come true!
You can flag long-tail keywords, access weekly keyword ranking variations via email and view critical queries reports. This includes graphics-based reports and tables for top #1 listing, top 5 rising keywords, and newly listed keywords. It also includes a keywords opportunities finder tool, which determines the potential keywords that can make your site’s traffic skyrockets.
Social media followers want to see new posts every day. However, it takes time to create amazing blog posts, videos, and images.
How do you keep them entertained? Take advantage of SeoSamba’s free social curation tool, which lets you repost content from authoritative sites in your niche or repost an old post from your own website.
SeoSamba’s social marketing calendar lets you schedule and track all posts on your social media platforms. Here, the social media dashboard has weekly or daily views, which allow you to see more details about a post.
Fill out the “Create New Post” window with the post’s title, link, message, hashtag, and schedule. What’s impressive is that you can also find and copy-paste posts, which come in handy for yearly holiday posts.
Another great thing about the social marketing calendar is that you can view the results of your social media campaigns at any given time period. Now you can manage your social account from the comfort of your phone.
With intuitive analytics, you can effectively measure the engagement and track the performance of your social campaigns.
SeoToaster has a fully translated admin interface that is available in multiple languages. It also offers localization support for website URL, spell-checking and other aspects that can help improve a website's rankings in local search engines.
SeoSamba allows you to also keep accurate track of your pipeline and your company’s bottom line. This combines an enhanced pipeline forecast with an intelligent sales velocity modeling system. Going beyond the basic sales deals management to provide an extended flow of Data that keeps you always on top of your Sales management game.
For the most part, SeoSamba is maybe the most efficient, all-in-one marketing automation software. It has top-of-the-line tools that every business needs.
While Keap is no slouch, compare its features head to head, and we bet you’ll enjoy SeoSamba a lot more.
Don’t get us wrong. Keap offers some decent features. But we've seen more intuitive software, and it can’t beat the combined features of SeoToaster + SambaSaaS.
If you are looking for a solution that will cover all your marketing practices, then SeoSamba should be the way to go. As it is an All-in-one platform, all your marketing team would need, it’s at their fingertips.
Keap has a chance at superiority if it includes features like a comprehensive website builder, social media marketing, multi-site SEO, analytics and blogging tools, and, more importantly, performance-guaranteed packages. But for now, SeoSamba is the clear victor.