SEO Samba accomodate virtually all multiple email marketing platform providers through its newsletter management component. SEO Samba features a SEO news management module that bridges the gap between SEO, on-site news, and email marketing.
Thanks to its project-wide SEO news management module, one can create news items and feature them on any number of their web properties in order to animate them. But this is only the beginning of the story. Samba's SEO software technology goes further; News items are built by default to be compliant with news aggregators standards such as Google News in order to augment your sites visibility and raise your corporate profile. SEO Samba also feature a news archive section while keeping original URL, and this in order to keep benefits from published news. This archive feature is set and forget, and by default is set to 30 days.
Still, it only gets better from here; SEO Samba also enables you to create your own email newsletter built from a selection of news items you have created across all of your website properties in both text and HTML format. Finally, SEO Samba makes the code created available for cut/paste into your favorite email marketing campaign management provider so that you can efficiently broadcast your message and accurately track your email marketing efforts results. Whether you're using Vertical Response, Constant Contact, Emma, Got Corp., Broadwick, Topica or any others...
Why Email marketing?While one must be very careful with email marketing campaigns, reaching targeted prospects on opt-in or private lists can generate significant traffic to your site and has many other advantages:
Push vs. pull
First it's a more proactive marketing than search engine listings although it may not be as significant over time. Some users will love you for that, some despise you but as long as you let them opt out without hassle they probably won't mind as long as you leave them alone.
Same vehicle, new paint
Secondly, with the generalization of html-based email you can now send a much more appealing, complete web page acting as a front door to your entire site, as long as it features interesting and updated content. The html format allows you to track who has open your email and who has followed which links.
So much cheaper than print
The third big advantage is that it has a very low per-user cost, as anything sent to a hundred prospects can be sent to a thousand. Want to spread the news around? No problem. Newsletters and promotions are always welcome, as long as they are in tune with your customers' buying habits. Provide original content and you will soon reap the fruits of proactive viral marketing.
Measurable
Email marketing is measurable, you can find out about what offers entice more your customers by following their clicks from your email newsletter to your website.
