Why Your Franchise Brand Needs The
Franchise Marketing Operating System
When an entrepreneur chooses to buy a franchise instead of simply starting their own business concept from scratch, they choose the franchise route for a number of reasons. A proven business model, franchisor provided training and support and developed technologies that are already in place, are some of the benefits that come with buying a franchise.
An often overlooked, yet essential part of developed technologies and that is expected of you by your franchisees, is online marketing. Perhaps it is because many franchisors aren’t very knowledgeable about it themselves, don't realize the importance of it, may have tried a number of different things that had poor results, or they haven’t been able to find a solution for digital marketing that addresses all the challenges they face, but, it seems that too often, digital marketing gets pushed to the wayside, which isn’t a good idea.
Your brand's online presence is something that cannot be ignored and must be addressed. There are too many examples of big brands that no longer exist because they didn’t address their online presence soon enough (i.e. Sears Roebuck and Company). If you still haven’t done anything about it and are leaving it up to your franchisees, you could end up with a disaster on your hands.
Left to their own devices, your franchisees will either do nothing at all because they didn’t sign up to be digital marketers, or they do actually attempt it themselves, but don’t adhere to brand guidelines, or hire unapproved third party vendors to do it and, before you know it, you’ve got a big mess and unhappy franchisees.
Let’s face it- there aren’t a lot of options for platforms that were built for the franchise business model, so the franchisor usually ends up trying to piece together a solution through several different providers. This can get messy in a hurry and can become pretty confusing for everyone, nevermind that it probably still doesn’t solve as many problems as it creates.
If that all sounds a little too familiar, it's because it is a common problem among franchise brands. There is hope, though, and a light at the end of the tunnel. Maybe you’ve heard about it, maybe you haven’t, but there is a solution that has emerged for franchise brands to solve their digital marketing roadblocks through SeoSamba.
SeoSamba builds comprehensive, high-performance digital marketing solutions for franchise brands. Our Franchise Marketing Operating System, or FMOS, is a centralized, flexible, distributed sales and marketing toolset in a single interface with features such as centralized blogging, hyper-local newsletter distribution and agnostic, system-wide KPI reporting. It was built from the ground up specifically for multi-location and franchise business models.
Simply put, what all that means is that, through the SeoSamba FMOS platform, you have complete control over your online presence for your entire network through one centralized dashboard. Through the FMOS you can create and post blogs for each of your franchisees’ websites, distribute social updates to their social pages, design a social marketing strategy with planned posts using the social calendar, send localized newsletter emails on their behalf, manage their online reputations for Google and Facebook, and view analytics network-wide, in one convenient place.
We built this platform to help franchisors just like you, save time, money and brain damage, and to provide a digital marketing solution that streamlines your marketing efforts, and that is efficient, with a user-friendly interface. What’s even better, is that your franchisees have limited access to the features within the dashboard so that they can participate in your marketing efforts, if they choose too. But don’t take our word for it, instead watch what some of SeoSamba’s FMOS clients say about it:
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Your brand’s size can either be a hindrance, or it can give you an unfair advantage (with the right set of tools). The same could be said about sumo wrestlers. Wait……. What? What does Sumo wrestling have to do with digital marketing or your franchise brand?
Teaming Up With SeoSamba Has HUGE Benefits