One of the most striking findings of SeoSamba's 2019 report is that only 68.5% of Top Business Services Franchises provide an online presence to their franchisees.
Among those, 38.7% supply their franchisees with only a minimal presence on their corporate franchise website.
Of course, existing and potential franchisees receive little to no value in terms of organic lead generation, unless the franchisor is a premium brand - such as UPS - with thousands of locations and a highly visible web presence.
Some franchisors do provide extra value with the help of sizeable online marketing investments which yield measurable results, for instance in terms of local search rankings.
Even so, franchisees rightfully locked in with no way to implement efficient online marketing strategies of their own, leverage top strategies such as email marketing or local SEO, and are only able to provide little, static information about their business on the franchisor's platform.
For those franchisors who for various reasons chose not to provide a full featured website to their franchisees, a popular compromise is "mini site" format, which look like website but are actually embedded in the main corporate site.
These usually provide sufficient freedom of expression (through a blog or news area) to franchisees while ensuring a low-maintenance, centralized architecture.