A little over half of Top 100 Retail Franchises (54.1%) actually present their catalog of products or services in digital format on their main website.
Half of those do not indicate prices, are just digital versions of print catalog, or merely list partner brands and product/service categories.
Discarding the 8.3% who don’t have any major reason to adopt e-commerce given their business model, this still leaves a whopping 33.6% of Top 100 Retail Franchises who could sell online but choose not to.
Not every Retail Franchise is a good fit for e-commerce, but in most cases there aren’t any valid reasons to hide products and services – or their prices – from public view.
Setting up an helps gain website traffic and qualified leads, develop customer relations and best practices, while readying for full e-commerce deployment.
Thanks for reading this summary. To uncover more data, stats and findings as well as our analysis of how these facts impact the overall online strategies of leading franchisors, please click the button to download for FREE the full version (PDF) of our Top 100 Retail Franchises Digital Marketing Performance Report 2016.
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