Of the 63.2% of Top 100 Retail Franchises that provide an online presence on the brand’s main site to their franchisees, only 42.9% actually offer them a full website, often with e-commerce capabilities.
41.4% of leading retail franchisors only provide a “single page” type of presence, many of whom barely qualifies as real value, albeit often limited, with outdated or incorrect information.
15.7% of Top 100 Retail Franchises are offering at least a multiple-page presence for their franchisees – aka “Mini Sites” - with basic localized information but no e-commerce capabilities.
The type of website provided under the umbrella brand does not depend on the overall size of the retail franchise company, further hinting that franchisee visibility is a matter of strategy, not overall budget.
By providing full websites themselves, franchisors can enjoy higher marketing fees, lower maintenance costs and a consistent brand identity across the board.
For potential franchisees, out-of-the-box branded franchisee websites are often a decisive onboarding factor in the more competitive markets.
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