43.3% of Top 100 Retail Franchises feature Ecommerce capabilities on their main franchisor website.
14.7% use a proprietary (Magento, Prestashop, Volusion...) or open source (WooCommerce, SeoToaster...) Ecommerce software, while 17.4% have implemented custom Ecommerce solutions.
On the other hand, 33.6% of the Top 100 Retail Franchises have no e-commerce solution in place.
The remaining 22.9% includes a majority of franchises not offering a website presence to franchisees, and a few business models where ecommerce can seem less relevant.
There are many different ways for franchisors and franchisees to mutually benefit from e-commerce, even if that often implies custom development.
that ensure global brand consistency while allowing for custom control at the local level have the most potential to sustain long-term business relationships.
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