43.3% of Top 100 Retail Franchises feature Ecommerce capabilities on their main franchisor website.
14.7% use a proprietary (Magento, Prestashop, Volusion...) or open source (WooCommerce, SeoToaster...) Ecommerce software, while 17.4% have implemented custom Ecommerce solutions.
On the other hand, 33.6% of the Top 100 Retail Franchises have no e-commerce solution in place.
The remaining 22.9% includes a majority of franchises not offering a website presence to franchisees, and a few business models where ecommerce can seem less relevant.
There are many different ways for franchisors and franchisees to mutually benefit from e-commerce, even if that often implies custom development.
Franchise ecommerce solutions that ensure global brand consistency while allowing for custom control at the local level have the most potential to sustain long-term business relationships.
Thanks for reading this summary. To uncover more data, stats and findings as well as our analysis of how these facts impact the overall online strategies of leading franchisors, please click the button to download for FREE the full version (PDF) of our Top 100 Retail Franchises Digital Marketing Performance Report 2016.