Since 67% of Top 100 Retail Franchises do not provide a blog/news platform to their local franchisees, these can’t funnel local news, events or promotions on the brand website, developing ‘rogue channels’ on external sites and local social network.
19.4% of Top 100 Retail Franchises have made the minimal effort to integrate their corporate news and blog posts within the franchisee’s local presence, which makes their website livelier although potentially creating duplicate content issues for SEO purposes.
Only a tiny handful (1.9%) of Top 100 Retail Franchises provide a “Mixed” setup with a blog and news platform integrating corporate updates and global content from the franchisor supplemented by timely local messages and advertisements relevant to the local franchisees.
A well organized, often updated blog and news platform can tremendously help local retail franchisees to boost their content marketing and advertising efforts for a minimum overall cost.
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