Step 1: Set Your Social Goals
While it may sound obvious enough, too many small business dive head first in the social media game without taking the time of learning to play by the rules.
Identifying and prioritizing your business objectives on social media is a sure way to get you rolling in the right direction.
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Choose Your Social Media Goals
Start by checking items among the following list of some simple goals you may set for yourself, and classify them by order of importance:
Promote your brand
Boost your online traffic
Develop your brand image
Increase your sales
Improve your customer service
Grow your customer base
Engage and Retain your Audience
Keep goals simple and actionable
If you want to keep things simple, you can stick to small business owners’ most usual social media goals, such as raising brand awareness, increase revenue generation, improving customer engagement and experience, or develop thought leadership.
Match goals with business objectives
There are many straightforward ways to help you define social goals, such as the well-known SMART strategy, as applied to social media.
Social Goals Key Take-Aways
At this point you may choose to focus on just one or two main objectives such as promoting your brand and build online traffic from scratch.
The paramount factor here is to set your mind on achievable goals that will shape how, where and when you will deploy your main social marketing efforts.
Social Goals Digest
If you need more basic help, you can read how Ernest Barbaric goes about setting social media goals.
TheNextWeb wrote an extensive guide about goal-setting strategies for social media.
MarketingThink has more on using the SMART method to set your social media strategy goals.
TheHartford's social marketing plan also integrates the SMART method to define social goals.
Thanks for reading this extract. This is just one step, and we have a lot more tips and tricks for you in store.
To uncover all the secrets of mastering social media for your SMB, get your own free copy of SeoSamba's guide: just click below to download Social Media Strategy for Small Business in 7 Easy Steps.