delivery is the process of sending search to a tailored page, yet directing your visitors to what you want them to see. This is done using server side includes (or other dynamic content techniques). SSI, for example, can be used to deliver different content to the client depending on the value of HTTP_USER_AGENT. Most normal browser software packages have a string which starts with "Mozilla" (coined from Mosaic and Godzilla). Most search have specific agent names, such as "Gulliver," "Infoseek sidewinder," "Lycos spider" and "Scooter."
By switching on the value of HTTP_USER_AGENT (a process known as agent detection), different pages can be presented at the same URL, so that normal visitors will never see the page submitted to delivery. Effective use of delivery can be very difficult, and it may not even work.
This is quite difficult, as the owners of web pages using delivery can control what you see! You may be able to guess that a page is using this technique if it appears to be indexed incorrectly or the title or description don't match the page you see.
But this could also have been achieved by switching pages after the relevant search engine has indexed it. If you really want to see the search engines' tailored version of a page, write a program (e.g. a Perl script) to retrieve the URL with HTTP_USER_AGENT set to each of the strings used by the search engine spiders. If delivery is in use, one or more of the retrieved pages will be different to the others!
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