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May 16, 2023The Latest Franchise Marketing Trends, Strategies, and Tips
In the competitive world of business, franchises have emerged as a popular and successful model. However, establishing a franchise is just the beginning; the real challenge lies in effectively marketing it to reach the target audience and drive growth.
May 09, 2023The Power of Reviews and Testimonials: Why They Matter for Your Business Website
In today's digital age, where consumers have a plethora of options at their fingertips, establishing trust and credibility has become crucial for businesses. While traditional marketing techniques can certainly create awareness, there's a powerful tool that can significantly impact a potential customer's decision-making process: reviews and testimonials.
Apr 27, 2023What is a Franchise Marketing Operating System?
A franchise brand's online presence is something that cannot be ignored and must be addressed in a scalable and repeatable fashion just like the rest of a franchise system. Franchisors have to deliver on the promise made to franchisees to offer a mature, proven and fully developed marketing system in return for their investment. However, most franchisors fall short of this. They lack a Franchise Marketing Operating System.