SeoSamba Marketing OS is a marketing automation and search engine optimization (SEO) platform. This multi-function platform lets you optimize and market one or multiple businesses from a single cloud-based interface.
Your marketing automation platform integrates a number of powerful and time-saving tools. Each marketing tool can be used as needed as a discrete marketing component of your overall marketing line-up but they are even more powerful when you decide to use them together.
Tools include a unique automated on-site SEO execution engine and a centralized blog system for both WordPress and SeoToaster-powered websites.
But regardless of your website Content Management System, you can get deploy full-blown website analytics, monitor search rankings for your websites, track and record incoming call leads, send SMS, source content via our curation tool, publish to Facebook, LinkedIn, Twitter and Google My Business via our social calendar, send newsletters with our email marketing facility, and now also request, and manage reviews.
Starting with SeoSamba Marketing OS is super easy! Just login to your marketing automation platform account by entering your email and password in the corresponding fields.
In general, website analytics are a variety of statistics that show how successfully the website produces the desired results. The information is provided in aggregated and detailed forms on your dashboard.
The first thing you see is:
What do we need Lead generation for?
Lead generation represents what we refer to as trailing indicators or key performance indicators “KPIs”. These are statistics about your web forms, online sales, and calls. All the information is subdivided into calls, unattended calls, forms, and sales.
You can also select the period to be displayed by clicking in the right top corner of the Lead generation section:
Then you’ll see the following window. By default it reflects the statistics for the last two months:
This feature allows you to choose the desired period: today, yesterday, last week, last month, last 7 days, last 30 days, and custom.
Last week or last month is NOT the same as last 7 days or last 30 days. Last week covers the time from Sunday to Saturday before the day of the week you are currently in. Last 7 days covers the time starting back from the beginning of the previous 7 days up to the current day. For example, if it’s Tuesday today, last 7 days means you’ll have the period from last Tuesday up until Monday, taking into account that the current day is not over yet.
Custom presupposes the period you personally want to track.
Attention! Lead notifications are not fully configured if sms and phone services aren’t connected on your website HOST.
Note: This is set up for you during the set up of your services with SambaSaaS. In addition, if your website is on Wordpress or another platform this process will differ and be set up for you.
Moving on to the next part of Web analytics is Organic, Paid, and the Search Ranking Timeline
Under Organic you have the aggregated data straight from Google that is related to all websites.
The information in the chart is divided into the following sub-categories: Clicks, Impressions, Average Click Through Rate, and Average Position (explained below). Here you can see the figures for the same sub-categories in previous periods for comparison.
Under the tab Paid you will see the aggregated data from Google adwords related to all websites.
The information in the Paid chart is divided into the following sub-categories: Impressions, Clicks, Cost, and Conversions, among which you can see the figures for the same sub-categories in previous periods for comparison.
Under SEARCH RANKING TIMELINE you can find out the position of your site’s keywords in Google rankings, with the most popular keywords represented higher on the chart and the less popular ranking lower on the list.
Now if you scroll down the page there will be two other graphics: Website traffic and Social. See graphic below:
Under Website traffic you have the aggregated data for your website. The data is divided into Unique visitors, Page views, Average visits duration, and Bounce rate:
It’s also possible to get the aggregated data downloaded by clicking access full analytics link (for ease, the graphic location is shown in the graphic below).
Under Social you can find the aggregated data about your post popularity in social networks such as Facebook, Twitter and LinkedIn, correspondingly.
Blog, Social & PR allows you to create news and direct them to social networks, Website Builder websites and PR channels.
Also, there’s a great template builder where you can easily create your own templates for different occasions.
To create a piece of news (for your site’s blog and/or for our PR network) just click the Create post or Press Release button:
After clicking the Select template and/or create your post button, and choosing a layout from the pop-up window, you will be able to add your content and images. Just click on any block you wish to modify, insert your copy/image. You can also use the editor on the right to move blocks around or add links to your post.
To use the editor to build a custom template, just follow these steps:
This is what the layout with columns is for. So instead, you need to insert a row with the appropriate number of columns, featuring a width that will work nicely for the content you wish to present.
Let’s take a look again at these available rows format. Let’s add all the 2 and 4 columns rows so we can look together at their differences.
If you work with images, make sure to upload images that are wide enough for the content area you want to position them in or with a sufficiently high resolution, so that if you intent blow them up to take the entire cell, it will still look good when you do so.
NOTE! Each cell width is set. Columns or cell sizes won’t shrink or widen based on content you’ll insert in there. So if you upload:
You will be able to remove padding between that cell and cells next to it, and stack other elements up and down in that cell as needed. You will also be able to enlarge that content to take up all the available width in that space by either flipping a switch for images, or increase font size for your copy or buttons labels.
If in the middle of the creative process you figure that you wish to do something different than what you originally had in mind, you can easily add a different row type to your existing layout and move your content over from one row to the other.
When your news post is ready, you can proceed with publishing. You may save news or save and distribute
Having clicked save and distribute, you’ll be taken to the next step:
Your list of websites and PR distribution channels will appear after clicking the news post row
You select your website (your blog) if you have more than one you can pick and choose by clicking the different boxes.
On the far right, you can select the corresponding social accounts that are associated with the website that you may want to share to. For clients that have multiple websites you can also have dedicated social pages/account associated with each.
In social media columns you can see different icons, where:
Facebook and Linkedin tokens expire every 60 days. To obtain a new access token simply click on the icon and you’ll get to this window where you have to re-connect to the expired network:
This requirement is not on our site but on the social networks. The alert system will remind you to reconnect your social accounts when approaching the expiration time and when the tokens have already expired.
Basic & Premium Press Release Distribution, UK & Global English PR and Communiqué de Presse en Francais are the PR channels where Basic & Premium Press Release Distribution requires special setting for news distribution:
You have to select country, category and from 3 to 12 tags for news distribution. Pay attention to the requirements in the black box:
After you do complete the changes then сlick continue to return to the previous screen where you can also select a distribution time.
When clicking Next ›, you will see the summary of the distribution settings and here you can either go back by clicking ‹ Previous and edit them if something doesn’t seem right or
When you schedule the distribution of news you can see the following markers next to this news:
You may see the schedule information if your mouse over icon, edit the distribution channels by clicking or cancel the publication schedule by clicking the button.
You may also hover over the icons in “Distributed to” to see which websites and social networks the news is directed to. Or click and delete this news completely. Also you may see icon for a PR distribution report that typically appears a day or two after the PR was sent.
NOTE! You may distribute the news ONLY IF you have premium service account
The statistics for all Blog & Press Release Report as well as Website distribution is represented in the charts in the Reports tab:
The last but not the least, you can manage your templates any time you want in ⚙ Manage templates tab. Just select the one you would like to modify or build a new one from scratch.
Make and put out contact on the internet - share photos and videos from your events, find great articles and ideas, people who inspire you - talk about your truth it’s a gateway drug to growth in business in today’s environment. Build your personal brand on the net - it matters and will matter more. Show your business and what it's like to work with you.
First of all, let's connect your social accounts. To do that, go to the Social Calendar tab, Social Accounts. Click on the website and here, click the corresponding button to authenticate your account and authorize the application to post to your social networks. Do not forget to tick the checkbox « Post to my wall » or select the company page to publish the posts on Facebook.
The tokens for this account expire every 60 days for security reason, so you will need to keep an eye on them.
This is the step that’s going to save you tones of time, money, and brainpower.
You can post both videos and images. You can upload your images but there is also a tool for you here to search license-free images through google.
Give people a behind-the-scenes look into your business and what it's like to work with you. Include a call to action on all your posts. What should your reader do next:
Gently guide your reader to the next step in your sales funnel.
Relate the Call to Action to the topic of the post. Include photos for more engagement and interest. Photos used in articles should relate directly back to the main topic. Photos also help break up a large page of text, which can be intimidating for even the best readers to tackle online. Purchase photos legally from stock photos houses or use Unsplash.com for completely free photos. Never copy/paste from Google Images; that’s copyright infringement.
Ask questions and provide insight. Are there misconceptions about your industry or what you do? Clear these up in a simple Q&A article. Create a whole Q&A series with the questions you receive online as well as via email. When you ask questions you may also discover a new pain point which you can then discuss.
Appropriate hashtagging that’s relevant to your goals, content, and brand will help aggregate your images and will also associate them with trending topics. When coming up with a hashtag for your brand you should make sure it’s something unique enough that it will be relevant to your company and not overlap too much with other brand’s posts (ie, if you are a Starbacks, rather than using #Coffee you will want to use something like #starbucks_coffee).
Once ready - click next. Select social networks. Then click save and schedule.
On the first screen, you can see the monthly overview of the scheduled posts (by both corporate and yourselves). You can also see a weekly view and a daily view as well. We can see the post we’ve just scheduled to go out every Monday.
Step 1: Know Your Ideal Prospect and Platforms
Automation: Focus on HIMI “High Impact Minimal Effort”
Which platform is the most popular or most important to this person?
What time of day are they online?
Step 2: Make a Plan - Use Your Social Calendar
Step 3: Remember to Follow Your Branding Guidelines - Colors/Images
Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.
Step 4: Prioritize Big Events
Post about your notable business activities and events:
It is one of the easiest and most powerful marketing weapons out there and will simplify your life in many ways.
Adding new contacts has never been easier: go to Contacts & Lists, chose “Contacts” tab, click “Add new contacts” button where you’ll be able to create new contacts in many ways - single contact, multiple, import contacts from a file (click the tooltip to download the csv example)
Use Email Communications to contacts lists that can create from your own SeoSamba CRM, SeoSamba provided Media contacts lists, contacts lists that are maintained by your franchisor, as well as any other contacts list you wish to provide.
While creating a contact list, you can manage it, using private, shared and managed access:
Shared contact list:
A list that is visible for both Account holder and Assets holders and the one everyone can add contacts to. These contacts get a tag with the asset name, so they can be easily filtered out. Everyone can use the complete list. Everyone can add/edit contacts.
Private contact list:
List that is visible only by the account holder. List is not visible by assets holders.
Managed contact list:
List that is visible to both account holder and Assets holders and the one everyone can add contacts to. These contacts get a tag with the asset name so they can be easily filtered out. Only account holder can use the complete list. Assets manager can use/send emails only to contacts they have themselves added to the list. Only account holder can remove/edit contacts regardless of their origin. Assets manager can only remove/edit contacts they have added to the list.
Better yet, why wasting time re-creating content for your newsletters? Instead, let SeoSamba create email campaigns from your previously published blog posts.
Select one or several contact lists who will get your emails. The contact lists can be created or imported, edited and deleted in Contact Management tab.
Pick an email digest template (it’s important to pick the right blog post newsletter template!)
Along with a selection of posts previously published via your SeoSamba's centralized blog editor, watch your newsletter email being almost magically assembled for you.
Check your spam score. What do you do if validator shows that email is likely to be treated as spam? Modify your content, starting with subject line to not use words and wording that are usually used by spammers.You can't use a subject line that promises a discount on groceries and then present an email that promotes anything other than a discount on groceries. In short, your subject line has to be truthful. The terminology of the law is that your subject line can't be "misleading". You need to have an actual physical location - somewhere in your email you must provide a physical postal address (street or postal box) where you can receive communications via mail.
Schedule your campaign, hit send, and you're done! Schedule allows you to postpone sending the email campaign by setting sending date and time as you decide to.
Another yet option will be to click on “Create campaign” in this case the campaign will get queued, you’ll be able to follow its completion in “Campaigns and reports” tab
On the campaign dashboard we can view and duplicate the campaign, also, find all necessary info about campaign results.
To see more details, click the button:
We track all emails sent and provide you with a full statistic report as for the delivery and users’ response, so you could manage your emails even more efficiently, so now you will be able to analyze and optimize your email campaigns, evaluate your email campaign performance on key metrics, including open rates, click rates, unsubscribes, and more.
Follow your email performance in real-time, monitor the deliverability and engagement of your transactional emails directly from your dashboard. Save time and money by automating your emails and offering your customers a more personalized experience.
Design professional email marketing campaigns with ease. No technical skills required. Send responsive emails that adapt to the size of your reader's screen. You can also preview how your email design will look on different device screens directly from the email design tool. Now, if you want to create your own templates or further customize your communications, you just need to know one thing: SeoSamba Email Editor is layout driven. Layouts are preset so that your blog post and emails used best practices, and always look great on both desktops and mobile devices.
Now to use the editor to build a custom template or email, just follow these steps:
So if you upload a larger image than the available width, it will automatically get resized using the maximum cell width while retaining the image aspect ratio.
If you insert a smaller picture, or just a few words or a small button, for instance, you will be able to move that content to the right-end or left-end side, top or bottom of that cell. You will be able to remove padding between that cell and cells next to it, and stack other elements up and down in that cell as needed.
You will also be able to enlarge that content to take up all the available width in that space by either flipping a switch for images or increase font size for your copy or buttons labels.
Now, this leads us to the 2nd most important point, and that is that if you work with images, make sure to upload images that are wide enough for the content area you want to position them in or with a sufficiently high resolution, so that if you intent blow them up to take the entire cell, it will still look good when you do so.
The third and last thing to know is that if as we’ve just seen, you can stack up and down as many content containers as you wish in each cell, you can’t however place content containers side by side.
This is what the layout with columns are for. So instead, you need to insert a row with the appropriate number of columns, featuring a width that will work nicely for the content you wish to present. Let’s take a look again at these available rows format. Let’s add all the 2 and 4 columns rows so we can look together at their differences.
Keep in mind you can use the various padding and alignment options to make your communications look perfect. Of course, layout tables do not show up in your final emails or blog posts, unless you decide to use a background colour or image.
Now, if in the middle of the creative process you figure that you wish to do something different than what you originally had in mind, you can easily add a different row type to your existing layout and move your content over from one row to the other.
When measuring the success of your email campaign, one of the first concerns is making sure the email you send found its way into the inbox (a certain area we like to think we know a little bit about).
Preheader is a bit of text you’ll often see above the header in an email which includes a small piece of messaging. This is generally used to control what shows up in the preview text, or subject line supporting text within the inbox.
But you can also hide and then customize the preheader text from the body of an email, and still have it show up alongside the subject line.
Your preview text is a great opportunity to include secondary messaging to a short, attention-grabbing subject line (brush up on your subject line best practices here). It is also another great thing to test, test, test. For example, if you’ve zeroed in on a great “abandoned cart” email subject line, see if you can affect a stronger open rate with additional messaging within your preview text.
SambaSaaS provides call tracking numbers from around the world.
A call tracking number will let you find out what marketing campaign, ad or website is driving revenues to your business. It can also setup a virtual office anywhere in the world thanks to familiar phone numbers that your clients trust.
After clicking on 01 buy a phone nember you’ll see the following configuration screen where you can search for a phone number with desired options:
You can choose a country, number type (local, toll-free or mobile), search for a number within a specific zip code or matching some particular pattern:
Choose phone number
Buy any available phone number you choose by clicking buy number button.
Researching a product, service or business online has become a natural part of the buying process. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.
A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The answer is simple, use SeoSamba’s built-in Reputation Management toolset.
Now you can manage Google and Facebook reviews for any number of locations from your SeoSamba Marketing OS dashboard.
Respond right there and then, or flag your reviews as a reminder or for another team member to respond, and even share your best reviews in 1 click through the built-in social calendar to your Facebook, Google My Business, LinkedIn, and Twitter accounts, without ever leaving your dashboard.
Reply to posts and comments faster by assigning to appropriate team members. Then easily approve responses to ensure your messaging is on-brand.
In the case of a customer complaint, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.
Click the “Share” button under the review you would like to post to your social accounts. Social Calendar’s new post screen appears, add hashtags and post it to your social accounts right there, or even better schedule it to become a recurring post part of your ongoing social marketing presence.
Create a review request link from the Embed widgets menu. Select your website/asset from the list and a social profile page where you would like your clients to leave a review. You can create as many links as you wish.
Remember to personalize your Review Landing Page by adding your photo and your signature:
Hit both - the switcher and Save Button to apply the changes for the layout:
In order to request reviews safely and efficiently, do not send a direct link to your social pages, and instead, always use our link widget. Why?
Because SeoSamba will let you mitigate risks for negative reviews by asking first the client intent:
Then intercede in your favor, featuring a personalized message, that you can customize from your interface (more of this below), and alert you should they wish to leave a negative review.
Use this link on any website, email or SMS.
If you are using SeoSamba’s front-end SeoToaster Ultimate CRM, things get even better as you can embed that link with a Net Promoter Score sequence, asking reviews only from clients who have declared themselves brand promoters.
This tool lets you display on your website or any other web properties selected reviews. By default, our system filters to display only 4 and 5 stars reviews. But you can also hand-select reviews, and display them along 4 and 5 stars reviews that have been shortlisted automatically, or just create a review list that contains only your hand-selected reviews. This comes handy and add credibility when you share initially somewhere unhappy clients complain as long as you have handled them satisfactorily.
Create a name for your review list, select website/asset, then social pages from which reviews will be collected along with the number of reviews you want to display to visitors.
Copy the widget code and insert it into the source code of one of the containers on the review page of your website, or give it to another web properties webmaster to embed on their site.