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SambaSaaS

What is SambaSaaS?

SambaSaaS is a marketing automation and search engine optimization (SEO) platform. This multi-function platform lets you optimize and market one or multiple businesses from a single cloud-based interface.

Your marketing automation platform integrates a number of powerful and time-saving tools. Each marketing tool can be used as needed as a discrete marketing component of your overall marketing lined-up but they are even more powerful when you decide to use them together.

Tools include an unique automated on-site SEO execution engine and centralized blog system for both WordPress and SeoToaster powered websites.

But regardless of your website Content Management System, you can get deploy a full blown website analytics, monitor search rankings for your websites, track and record incoming call leads, send SMS, source content via our curation tool, publish to Facebook, LInkedIN, Twitter and Google My Business via our social calendar, send newsletters with our email marketing facility, and now also request, and manage reviews.

Starting to work with SambaSaaS is super easy! Just login to your marketing automation platform account by entering your email and password in the correspondent fields.

samba saas log in dashboard

Client analytics

In general, website analytics is represented by statistics of any kind to show its website owner how successful his/her website is in producing the desired results. The information is provided in aggregated and detailed forms.

The first thing you see is:

Lead generation

What do we need Lead generation for?

Lead generation represents what we refer to as trailing indicators or key performance indicators “KPIs”. These are statistics about your web forms, online sales and calls. All the information is subdivided into: calls, unattended calls, forms and sales.

lead generation samba saas

Correspondingly:
  • Calls is the number of calls answered.
  • Unattended calls are the calls which were missed.
  • Forms is the number of forms filled in on the website.
  • Sales is the number of fulfilled sales.

You can also select the period to be displayed by clicking in the right top corner of the Lead generation section:

samba saas support button screen

Then you’ll see the following window. By default it reflects the statistics for the last two months:

samba saas support clicked button screen

It allows you to choose the desired period: today, yesterday, last week, last month, last 7 days, last 30 days, and custom.

Last week or last month is NOT the same as last 7 days or last 30 days, since last week covers the time from Sunday to Saturday before the day of the week you are currently in, and last 7 days covers the time starting backwards up to the current day, i.e. if it’s Tuesday today, you’ll have the period from the last Tuesday till Monday (taking into account that the current day is not over yet).

Custom presupposes the period you personally want to track.

Attention! Lead notifications are not fully configured if sms and phone services aren’t connected on website builder - your website.

Note: This is setup for you during the setup of your services with SambaSaaS. In addition, if your website is on Wordpress or another platform this process will differ and be setup for you.


Organic and Paid

Moving on to the next part of Web analytics is Organic, Paid and the Search Ranking Timeline

Under Organic you have the aggregated data straight from Google that is related to all websites.

The information in the chart is divided into the following sub-categories: Clicks, Impressions, Average Click Through Rate, and Average Position (Explained below). Among which you can see the figures for the same sub-categories in previous periods for comparison.

  • Clicks are any clicks that send the user to a page outside of Google Search to a certain website.
  • Impressions are the number of times your organic listings (search results) are triggered by keyword searches or the number of times display or search ads are shown if you’re also advertising.
  • Average click-through-rate or Avg. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
  • Average Position or Avg. position is a statistic that describes how your keyword triggered search results listings typically rank against other search results listings on average.

Under the tab Paid you have the aggregated data from Google adwords related to all websites.

The information in the Paid chart is divided into the following sub-categories: Impressions, Clicks, Cost, and Conversions, among which you can see the figures for the same sub-categories in previous periods for comparison.

  • Cost is a bid the user receives either per click (Pay Per Click - PPC), or impression (Cost Per Thousand - CPM), or per conversion (Cost Per Action - CPA) at his/her websites. You can choose the bidding strategy based on your company’s goals. Marketing Hub provides services to aid our customers in the setup and optimization of Adwords campaigns.
  • Conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone, or even just filling-in the form at your website.

Under SEARCH RANKING TIMELINE you can find out the position of your site’s keywords in Google rankings, with the most popular keywords represented higher on the chart and the less popular ranking lower on the list.


Website traffic and Social

Now if you scroll down the page there will be two other graphics: Website traffic and Social. See graphic below:

Under Website traffic you have the aggregated data for your website. The data is divided into Unique visitors, Page views, Average visits duration, and Bounce rate, where:

  • Unique visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
  • Page view is what counts in your reports every time a visitor views a page on your website.
  • Average Visit Duration is the average time duration of a session. A session is a single visit of one person. The session or visit ends after a specified amount of inactivity time (by default this time makes 30 minutes), at the end of the day (midnight), or if a visitor arrives via one campaign, leaves, and then comes back via a different campaign.
  • Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further.

It’s also possible to get the aggregated data downloaded by clicking access full analytics link (for ease, the graphic location is shown in the graphic below).

traffic and social

Under Social you can find the aggregated data about your post popularity in social networks: Facebook, Twitter and Linkedin, correspondingly.


News, Social & PR

Blog, Social & PR allows you to create news and direct them to social networks, Website Builder websites and PR channels.

Also, there’s a great template builder where you can easily create your own templates for different occasions.

To create a piece of news (for your site’s blog and/or for our PR network) just click create post pr button:

create post or pr screen

  1. Enter basic information. with a blog title, a teaser image, short intro, add some tags. This information will be displayed on your blog page and social networks.
  2. Select template and/or create your post, you can select one of the pre-built templates by clicking select template button or create your own template.

select template btn screen


Pre-built templates

After clicking select template button, and choosing one in the pop-up window, you will be able to add your content and images. Just click on any block you wish to modify, insert your copy right there and use the editor on the right.

select template btn

default templates

create news using default template


Custom templates

To use the editor to build a custom template, just follow these steps:

  1. First, start with setting up your default body width and font for your post.
  2. Move to layout. Here you add rows to host your content. you can stack up and down as many content containers as you wish in each cell, you can’t however place content containers side by side.

    This is what the layout with columns is for. So instead, you need to insert a row with the appropriate number of columns, featuring a width that will work nicely for the content you wish to present.

    Let’s take a look again at these available rows format. Let’s add all the 2 and 4 columns rows so we can look together at their differences.

  3. Now you can fill in your rows with different types of content. Keep in mind you can use the various padding and alignment options to make your communications look perfect. Of course layout tables do not show up in your final emails or blog posts, unless you decide to use a background color or image.

    If you work with images, make sure to upload images that are wide enough for the content area you want to position them in or with a sufficiently high resolution, so that if you intent blow them up to take the entire cell, it will still look good when you do so.

    setting up custom template

    NOTE! Each cell width is set. Columns or cell sizes won’t shrink or widen based on content you’ll insert in there. So if you upload:

    • a larger image than the available width, it will automatically get resized using the maximum cell width while retaining the image aspect ratio.
    • a smaller picture, or just a few words or a small button for instance, you will be able to move that content to the right-end or left-end side, top or bottom of that cell.

You will be able to remove padding between that cell and cells next to it, and stack other elements up and down in that cell as needed. You will also be able to enlarge that content to take up all the available width in that space by either flipping a switch for images, or increase font size for your copy or buttons labels.

If in the middle of the creative process you figure that you wish to do something different than what you originally had in mind, you can easily add a different row type to your existing layout and move your content over from one row to the other.


Publishing and scheduling news posts

When your news post is ready, you can proceed with publishing. You may save news or save and distribute

  • Save news means you simply save the alterations you made
  • Save and distribute means you save the alterations made and distribute the altered piece of news.

Having clicked save and distribute, you’ll be taken to the next step:

news distribution dashboard

Your list of websites and PR distribution channels will appear after clicking the news post row

distribution channels set up

You select your website (your blog) if you have more than one you can pick and choose by clicking the different boxes.

On the far right, you can select the corresponding social accounts that are associated with the website that you may want to share to. For clients that have multiple websites you can also have dedicated social pages/account associated with each.

news distribution dashboard 2

In social media columns you can see different icons, where:

  • news will be published to networkicon indicates that the news will be published in this network.
  • network is connected but not selected for sharing means you’re connected but it was not selected for sharing.
  • network is not connected icon indicates that the news will NOT be published in this network as you still need to connect your account to our platform. You can do so by simply clicking the icon.
  • news will not be published icon presupposes that the news will NOT be published in this network.

Facebook and Linkedin tokens expire every 60 days. To obtain a new access token simply click on the news will not be published icon and you’ll get to this window where you have to re-connect to the expired network:

connect social networks

This requirement is not on our site but on the social networks. The alert system will remind you to reconnect your social accounts when approaching the expiration time and when the tokens have already expired.

social token alert

Basic & Premium Press Release Distribution, UK & Global English PR and Communiqué de Presse en Francais are the PR channels where Basic & Premium Press Release Distribution requires special setting for news distribution:

uk global english pr

You have to select country, category and from 3 to 12 tags for news distribution. Pay attention to the requirements in the black box:

configure pr

After you do complete the changes then сlick continue to return to the previous screen where you can also select a distribution time.

  • now simply means that your news will be distributed exactly the moment you click the button Publish
  • when clicking now, you will be able to select day and time of news distribution.

When clicking Next ›, you will see the summary of the distribution settings and here you can either go back by clicking ‹ Previous and edit them if something doesn’t seem right or Publish

When you schedule the distribution of news you can see the following markers next to this news:

news markers

You may see the schedule information if your mouse over schedule info icon icon, edit the distribution channels by clicking or edit distribution channels icon cancel the publication schedule by clicking the cancel publication icon button.

You may also hover over the distributed to panel icons in “Distributed to” to see which websites and social networks the news is directed to. Or click delete news completely and delete this news completely. Also you may see pr distribution report icon for a PR distribution report that typically appears a day or two after the PR was sent.

NOTE! You may distribute the news ONLY IF you have premium service account

The statistics for all Blog & Press Release Report as well as Website distribution is represented in the charts in the Reports tab:

reports menu

The last but not the least, you can manage your templates any time you want in ⚙ Manage templates tab. Just select the one you would like to modify or build a new one from scratch.

manage templates

 Social posting is a significant thing when it comes to business - if you’re not putting out content on social media of the world, you will become vulnerable and irrelevant over time.

Make and put out contact on the internet - share photos and videos from your events, find great articles and ideas, people who inspire you - talk about your truth it’s a gateway drug to growth in business in today’s environment. Build your personal brand on the net - it matters and will matter more. Show your business and what it's like to work with you.

Connect your social accounts

First of all, let's connect your social accounts. To do that, go to the Social Calendar tab, Social Accounts. Click on the website and here, click the corresponding button to authenticate your account and authorize the application to post to your social networks. Do not forget to tick the checkbox « Post to my wall » or select the company page to publish the posts on Facebook.

The tokens for this account expire every 60 days for security reason, so you will need to keep an eye on them.

Schedule your content for publishing

This is the step that’s going to save you tones of time, money, and brainpower.

You can post both videos and images. You can upload your images but there is also a tool for you here to search license-free images through google.

Give people a behind-the-scenes look into your business and what it's like to work with you. Include a call to action on all your posts. What should your reader do next:

  • Join your email list?
  • Call you for a consult?
  • Meet you at a local networking event?

Gently guide your reader to the next step in your sales funnel.

Relate the Call to Action to the topic of the post. Include photos for more engagement and interest. Photos used in articles should relate directly back to the main topic. Photos also help break up a large page of text, which can be intimidating for even the best readers to tackle online. Purchase photos legally from stock photos houses or use Unsplash.com for completely free photos. Never copy/paste from Google Images; that’s copyright infringement.

Ask questions and provide insight. Are there misconceptions about your industry or what you do? Clear these up in a simple Q&A article. Create a whole Q&A series with the questions you receive online as well as via email. When you ask questions you may also discover a new pain point which you can then discuss.

Appropriate hashtagging that’s relevant to your goals, content, and brand will help aggregate your images and will also associate them with trending topics. When coming up with a hashtag for your brand you should make sure it’s something unique enough that it will be relevant to your company and not overlap too much with other brand’s posts (ie, if you are a Starbacks, rather than using #Coffee you will want to use something like #starbucks_coffee).

Once ready - click next. Select social networks. Then click save and schedule.

Scheduled Posts Overview

On the first screen, you can see the monthly overview of the scheduled posts (by both corporate and yourselves). You can also see a weekly view and a daily view as well. We can see the post we’ve just scheduled to go out every Monday.

How to create a social media content calendar

Step 1: Know Your Ideal Prospect and Platforms

Automation: Focus on HIMI “High Impact Minimal Effort”

Which platform is the most popular or most important to this person?

What time of day are they online?

  •  if you’re online at the same time and someone comments on your post, they will be notified of your response, which opens up the door for a conversation.
  •  if you schedule your posts for when your audience is most likely online, your audience is more likely to SEE those posts.

Step 2: Make a Plan - Use Your Social Calendar

  • Think about creating a weekly or monthly themes.
  • What topics is your audience wanting to learn more about?
  • What is being posted already?
  • Mark down any events you’re participating in.
  • Mark the event date first, then schedule posts leading up to the launch to build buzz and excitement.
  • Add other dates, such as recent blog post titles, seasonal/holidays, and support for email newsletter topics.

Step 3: Remember to Follow Your Branding Guidelines - Colors/Images

Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.

Step 4: Prioritize Big Events

Post about your notable business activities and events:

  • Other marketing avenues - Community involvement, news Interviews
  • Holidays and personal events.
  • Your or a Partners live events
  • Your content releases like podcasts, interviews or other in-network stories
  • Industry networking or speaking events.

SeoSamba email marketing software lets you send beautiful emails to your contact lists.

It is one of the easiest and most powerful marketing weapons out there and will simplify your life in many ways.

seosamba email marketing software lets you send beautiful emails to your contact lists


Contact Management

contact management adding new contacts

 

Adding new contacts has never been easier: go to Contacts & Lists, chose “Contacts” tab, click “Add new contacts” button where you’ll be able to create new contacts in many ways - single contact, multiple, import contacts from a file (click the tooltip to download the csv example)

Use Email Communications to contacts lists that can create from your own SeoSamba CRM, SeoSamba provided Media contacts lists, contacts lists that are maintained by your franchisor, as well as any other contacts list you wish to provide.

contact management use email communications to contacts lists 

 

While creating a contact list, you can manage it, using private, shared and managed access:

Shared contact list:

A list that is visible for both Account holder and Assets holders and the one everyone can add contacts to. These contacts get a tag with the asset name, so they can be easily filtered out. Everyone can use the complete list. Everyone can add/edit contacts.

Private contact list:

List that is visible only by the account holder. List is not visible by assets holders.

Managed contact list:

List that is visible to both account holder and Assets holders and the one everyone can add contacts to. These contacts get a tag with the asset name so they can be easily filtered out. Only account holder can use the complete list. Assets manager can use/send emails only to contacts they have themselves added to the list. Only account holder can remove/edit contacts regardless of their origin. Assets manager can only remove/edit contacts they have added to the list.

contact management list type


Email campaigns

Better yet, why wasting time re-creating content for your newsletters? Instead, let SeoSamba create email campaigns from your previously published blog posts.

create new campaign

 

Select one or several contact lists who will get your emails. The contact lists can be created or imported, edited and deleted in Contact Management tab.

enter campaign info and select contact list

 

Pick an email digest template (it’s important to pick the right blog post newsletter template!)

pick an email digest template

 

Along with a selection of posts previously published via your SeoSamba's centralized blog editor, watch your newsletter email being almost magically assembled for you.

newsletter email being almost magically assembled

schedule your campaign

 

Check your spam score. What do you do if validator shows that email is likely to be treated as spam? Modify your content, starting with subject line to not use words and wording that are usually used by spammers.You can't use a subject line that promises a discount on groceries and then present an email that promotes anything other than a discount on groceries. In short, your subject line has to be truthful. The terminology of the law is that your subject line can't be "misleading". You need to have an actual physical location - somewhere in your email you must provide a physical postal address (street or postal box) where you can receive communications via mail.

Schedule your campaign, hit send, and you're done! Schedule allows you to postpone sending the email campaign by setting sending date and time as you decide to.

Another yet option will be to click on “Create campaign” in this case the campaign will get queued, you’ll be able to follow its completion in “Campaigns and reports” tab

create campaign

 

On the campaign dashboard we can view and duplicate the campaign, also, find all necessary info about campaign results.

To see more details, click the button:

to see more details click the button

We track all emails sent and provide you with a full statistic report as for the delivery and users’ response, so you could manage your emails even more efficiently, so now you will be able to analyze and optimize your email campaigns, evaluate your email campaign performance on key metrics, including open rates, click rates, unsubscribes, and more.

Follow your email performance in real-time, monitor the deliverability and engagement of your transactional emails directly from your dashboard. Save time and money by automating your emails and offering your customers a more personalized experience.


A powerful and intuitive email design tool

Design professional email marketing campaigns with ease. No technical skills required. Send responsive emails that adapt to the size of your reader's screen. You can also preview how your email design will look on different device screens directly from the email design tool. Now, if you want to create your own templates or further customize your communications, you just need to know one thing: SeoSamba Email Editor is layout driven. Layouts are preset so that your blog post and emails used best practices, and always look great on both desktops and mobile devices.

design professional email marketing campaigns with ease

 

Now to use the editor to build a custom template or email, just follow these steps:

to use the editor to build a custom template or email just follow these steps

  1. First, start with setting up your default body width and font for your post/email.That was easy, takes about 10 seconds.
  2. Move to Layout. Here you add rows to host your content; The most important thing you need to know here is that each cell width is set. Columns or cell sizes won’t shrink or widen based on the content you’ll insert in there.

here you add rows to host your content

 

So if you upload a larger image than the available width, it will automatically get resized using the maximum cell width while retaining the image aspect ratio.

image aspect ratio 1

 

If you insert a smaller picture, or just a few words or a small button, for instance, you will be able to move that content to the right-end or left-end side, top or bottom of that cell. You will be able to remove padding between that cell and cells next to it, and stack other elements up and down in that cell as needed.

image aspect ratio

 

You will also be able to enlarge that content to take up all the available width in that space by either flipping a switch for images or increase font size for your copy or buttons labels.

Now, this leads us to the 2nd most important point, and that is that if you work with images, make sure to upload images that are wide enough for the content area you want to position them in or with a sufficiently high resolution, so that if you intent blow them up to take the entire cell, it will still look good when you do so.

make sure to upload images that are wide enough for the content area

 

The third and last thing to know is that if as we’ve just seen, you can stack up and down as many content containers as you wish in each cell, you can’t however place content containers side by side.

content containers

 

This is what the layout with columns are for. So instead, you need to insert a row with the appropriate number of columns, featuring a width that will work nicely for the content you wish to present. Let’s take a look again at these available rows format. Let’s add all the 2 and 4 columns rows so we can look together at their differences.

available rows format

Keep in mind you can use the various padding and alignment options to make your communications look perfect. Of course, layout tables do not show up in your final emails or blog posts, unless you decide to use a background colour or image.

create and edit email template

create and edit email template 1

 

Now, if in the middle of the creative process you figure that you wish to do something different than what you originally had in mind, you can easily add a different row type to your existing layout and move your content over from one row to the other.

create and edit email template 2

Perfecting Your Email Preview Text

When measuring the success of your email campaign, one of the first concerns is making sure the email you send found its way into the inbox (a certain area we like to think we know a little bit about).

create new email campaign

 

Preheader is a bit of text you’ll often see above the header in an email which includes a small piece of messaging. This is generally used to control what shows up in the preview text, or subject line supporting text within the inbox.

preheader

 

But you can also hide and then customize the preheader text from the body of an email, and still have it show up alongside the subject line.

Your preview text is a great opportunity to include secondary messaging to a short, attention-grabbing subject line (brush up on your subject line best practices here). It is also another great thing to test, test, test. For example, if you’ve zeroed in on a great “abandoned cart” email subject line, see if you can affect a stronger open rate with additional messaging within your preview text.

Call and Lead Tracking.

SambaSaaS provides call tracking numbers from around the world.

A call tracking number will let you find out what marketing campaign, ad or website is driving revenues to your business. It can also setup a virtual office anywhere in the world thanks to familiar phone numbers that your clients trust.

After clicking on 01 buy a phone nember you’ll see the following configuration screen where you can search for a phone number with desired options:

You can choose a country, number type (local, toll-free or mobile), search for a number within a specific zip code or matching some particular pattern:

Choose phone number

Buy any available phone number you choose by clicking buy number button.

Reputation Management

Consumers increasingly rely on online research when considering a purchase. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.

Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.

A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? SeoSamba magic tools invented to solve this problem fall under the name of Reputation Management

reputation management dashboard

Now you can manage your reviews for Google and Facebook centrally, from the Marketing OS dashboard. You can easily respond to every review and even turn the good reviews into social posts and distribute them to Facebook, Google My Business, LinkedIn, and Twitter for everyone to see, without ever leaving the dashboard.

Login  open Reputation Management tab and take a tour to see the main features of the SeoSamba Reputation management platform!


marketing os tour

Manage and Share Reviews

Respond directly to your customer right from the SeoSamba Marketing Operating System dashboard, or flag reviews for follow-up or coaching by either the corporate team or the franchisee.Take control of your reputation by picking top reviews most representative of your work, the review display widgets include 4 and 5 stars reviews automatically by default, but you can cherry-pick and even construct your own review lists from both Facebook and Google My Business to show directly on any page of your website or franchisee websites.

manage and share_v2

SeoSamba Automated Appeal System

When customers select the negative review option, Our automatic appeal system kicks in to alert you via email and SMS so that you get a chance to make things right and respond to the unhappy customer before the negative feedback ever is published. This is your opportunity to make the customer happy and you gain valuable insight to help improve your business.

leave a review google chrome 2019 09 17 134026

Generate widgets to embed to your website

This tool enables you to display on your website selected (you'll need to hit "pick the list" on the review you'd like to show on your website) reviews you got from your customers on Social Media. Create a name for your feed, add the website, select social pages and add the number of reviews you want to show to your website visitors at once, copy the widget code

generate a widget

And insert it into the source code of one of the containers on the Review page of your website.

source code

Style the review page and organice them nicely on your website using your brand style guide-lines|

review page google chrome 2019 09 10 175913

Create Request for Review Links

Create a name for this link, select your website from the list and add Social media page where you would like to get the review, you can use this link in Email campaigns and SMS that you can send to your clients to get feedback.

create and save a link

Once your customers click this link they will be able to share their impressions of your services.  


Social Media Marketing Calendar & Sharing Software Tools by SeoSamba

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