Archive for the ‘Local SEO’ Category

SEO Agency in Australia Joins Forces with SEO Samba

Thursday, June 16th, 2011
Top Search Engine Rankings Website

Top Search Engine Rankings Website

Leading Search Engine Optimisation (as they spell it in Australia) agency Top Search Engine Rankings (TSER) from Sydney – Parramatta  to be exact – has joined forces with SEO Samba.  We encourage you to visit their website (that website got a SEO re design)  found at http://www.topsearchenginerankings.com.au and share this resource with your friends from “down under” in needs of both friendly and very effective Internet marketing services. Dallas Kelso is the leading guy over there, always excited about Internet technologies, he strikes me as the hard working “constant learner” kind of guy with a humble attitude, and that’s exactly the kind of guy you want to handle your Internet marketing strategy.  He has attended classes from Bruce Clay and participated to numerous discussions with other thought leaders in the industry.

The SEO company provides a number of classic marketing services to local Sydney and Parramatta businesses starting with personalized website’s SEO audit,  or search engine marketing strategy but also less commonly found white label services for SEO agencies and seo training services in Sydney. This white-label SEO service should be of particular interest to any marketing firm in the U.S or Europe looking for a reliable partner in Australia and Asia who uses a proven methodology and best of breed set of tools including the advanced and open source SEO CMS shopping cart SEOTOASTER and SEO Samba as white-hat seo software. Welcome on board to Dallas and gang !

Posted in Google, Local SEO, SEO Samba Corporate | Comments Off

Google Local Business Listing Ads Results Are In And They’re Not Good…So Far

Friday, December 4th, 2009

As part of directory’s traffic cannibalization strategy, Google had launched local listing ads a bit more than a month ago in the San Francisco, and San Diego markets. They announced today that they would no longer accept new sign ups and will discontinue the ads in Mid-December. What has been seldom reported is the kind of results that advertisers have seen when buying local listing ads.
A client of ours ran these ads for a month, the results you may ask?

About 0.05% phone conversions, plus 0.2% click to website conversions as this image tells us;

local business ad results

Note that in the meantime regular, unpaid local business listing outperformed the click to website conversion by 2.
I think these results are weak, and Google seems to agree. In a typical Google fashion, they offer this client a refund, and a $100 advertising credit towards Adwords. One can only admire the care Google takes to preserve relationships with small business advertisers. The fact that they came up with his ’compensation’ scheme and a form letter is telling however of widespread dismayed results for this advertising product (If anyone cares to share results to back this up?)
The question I, and probably a some folks at Google too, is why did that product not perform? Has Google already pushed the slicing and dicing of his 1st page SERP traffic to its effective limit?

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Posted in Google, Internet Yellow Pages, Local SEO, directory marketing | 2 Comments »