Google Shopping Feed Optimization
Google Shopping is now commanding an increasing importance for online merchants, nevertheless remarkably few web merchants optimize their shopping feeds in order to succeed with the product shopping search engine index.
Why is Google Shopping important ?
First of all, e commerce website operators should remember that positioning a product listing in the top 3 results for a Google shopping query often translates into a top position in Google Web results as well – see screen shot further down the page. By the way, this is the reason why – can you feel the shameless plug coming? – we have released Vidax a few month ago, a unique E commerce website redesign service (based on SEO Samba and SEOTOASTER) which takes care of all facets of product feeds optimization with an unique open source and pricing model. I especially recommend it if you feel strangled by fees on Yahoo store and other commercial E commerce solutions out there.
Why is size a critical product search ranking factor?
Back to the subject at hands; along with longer description in order to increase relevance, and the consistent use of MPN ( Manufacturer Part Number) which is bound to increase Google’s confidence in your web store product catalog information (still optional but soon to be mandatory attribute), the choice of your product conditioning might make the difference between sales and no sales. Indeed, three options are given to users in order to sort Google shopping results; by default Google shopping uses product relevance, but users can, and do, sort on price; here we’re suspecting low-to-high is the most common setting picked by users out of the gate – hey, everyone wants a good deal, right? – So where is size coming in ? well if you sell regular size or a small number of units as packs of similar products then your price point is lost in the masses of products, and your listing does not get seen.
What should you do?
Well, you can follow three strategies concurrently; first you still need to optimize products attributes with good description
length, pictures and as many custom attributes as possible. In addition, consider proposing both sample product size and smaller product conditioning, so that your price point gets to be lower than the competition and your product listing gets to be on top of the list whenever the Google shopping result page gets sorted on low-to-high prices. Finally, you can cover it all by offering extra large packs so that you also come up first when shoppers sort their result pages on high-to-low price.
- E commerce feed optimization benefits
Subscribe to full news feed