SEOSamba makes the top story on Searchnewz
March 18th 2009
Last week Manoj Jasra from Searchnewz had the opportunity to catch up with Michel Leconte, CEO of SEO Samba. He got Michel's insight into SEO Samba's Organic Search Management platform. Read the sum up of the interview.
SEO Samba maximizes web site performance with search engines and other "free-to-play" digital marketing channels. SEO Samba is a SEO Software provided As A Service (SAAS). Web marketers and SEO professionals deploy and enforce best practices from a single point rather than manually coding these evolving best practices into each of these sites while hoping that end-users will not gradually undo these practices. SEO Samba facilitates execution and maintains the integrity of best practices while letting expert users adapt their best practices to changes in algorithms. In addition, SEO Samba provides an optimized distribution framework for information along with automation and alignment rules to make it very cost effective to successfully market through search engines starting with Google, but also social applications, news, blogs, video, all "free" but crowded channels.
To the question, what are the top 3 benefits of SEO Samba Michel answered : Scale, Scale and Scale.
Right now, there is no sizeable economy of scale; marketers and SEO consultants have to expand a similar amount of time every time they optimize a site. Then they have to define a strategy and optimize linking across these properties..
Whereas with SEO Samba, the more websites you have, the easier it is to rank them high with search engines: Define best practices once, execute across any number of clients, projects and websites, and leverage automatically linking and marketing opportunities all over.
Organizations have to focus on SEO because generally speaking, SEO has the best measurable ROI I have seen of all offline/online marketing channels I came across. However, it is a process, an investment for the future, not an endeavor that brings instant gratification like PPC does. If you oppose it to other online medium, first you need to have all ducks in the row measuring specific channels ROI for both online and offline conversions. In doing so, youre setting the foundation for your business case, how much investment now vs. how much in future savings am I targeting? If you correlate these numbers to your rankings, traffic potential and your actual traffic per keyword you then can evaluate how much a concentrated effort on SEO is worth to you.
To read the whole interview open the following link : SEO Samba on Searchnewz
To the question, what are the top 3 benefits of SEO Samba Michel answered : Scale, Scale and Scale.
Right now, there is no sizeable economy of scale; marketers and SEO consultants have to expand a similar amount of time every time they optimize a site. Then they have to define a strategy and optimize linking across these properties..
Whereas with SEO Samba, the more websites you have, the easier it is to rank them high with search engines: Define best practices once, execute across any number of clients, projects and websites, and leverage automatically linking and marketing opportunities all over.
Organizations have to focus on SEO because generally speaking, SEO has the best measurable ROI I have seen of all offline/online marketing channels I came across. However, it is a process, an investment for the future, not an endeavor that brings instant gratification like PPC does. If you oppose it to other online medium, first you need to have all ducks in the row measuring specific channels ROI for both online and offline conversions. In doing so, youre setting the foundation for your business case, how much investment now vs. how much in future savings am I targeting? If you correlate these numbers to your rankings, traffic potential and your actual traffic per keyword you then can evaluate how much a concentrated effort on SEO is worth to you.
To read the whole interview open the following link : SEO Samba on Searchnewz