Yahoo is a longtime Internet reference and still one of the most used search engine on the net, hovering around the 15% market share mark. They provide a free submission service but it could take months to get one listing. In most cases commercial and corporate sites won't get a listing without paying the $299 express submission fee. This fee usually pays for itself in the first weeks of active listing. We also always suggest to get a Yahoo! Yellow Pages listing as more and more Internet users first check out the online equivalent of that big yellow book stuck under the sofa.
Google is not only a major player in the search engine industry but it keeps gaining popularity due to its exceptional database and user-friendly low-key approach. Traffic stats show Google providing around 70% of search engine referrals, but with a site properly optimized this number can jump up to 90%. Original targeted content is the key to get maximized results with Google. Automatic link-exchange and Free-For-All (FFA) networks will get a site banned if detected. Sites using another site's content is very unlikely to get good listings.
Microsoft rebranded its internet strategy around the 'Live' brand last year. Playing on its ability to gather information about internet usage through its multiple online properties, Microsoft is touting a differentiated advertising offering that enable fine grained advertising to specific demographics such as men/women, age groups, etc...
Samba's SEO software technology performs very well with all major search engines. Thanks to SEO Samba flexible URL writing and page URL change management, one can taylor URL's for maximum impact on a given search engine, and adjust URL's at will going forward.
