Search Engine Optimization Marketing

The Web is stocked with readily available information regarding Search Engine Optimization. Our SEO learning center is here to help you by featuring only what you need to know. Check out the Google Starter Guide if you're new to the topic of search engine optimization. Best of all, you only need to apply it once when you are using SEO Samba as your SEO-centered web marketing platform. All elements mentioned by Google's guide are greatly facilitated and automated with our platform whether you have one or one thousand websites to optimize and manage.

 

Clarify what you're trying to sell and to whom

 

This is about marketing positioning and product marketing. SEO considerations are secondary at this stage.
http://www.pragmaticmarketing.com/resources/positioning

Identify your target

 

Are they local to your offices? Statewide? Nationwide? Worldwide? Who are these people? What sites are they surfing? What content do you find on these sites? What's the tone used on these sites? What's of interest to your target audience? How do you segment your market? We recommend creating one web site per market or by segments of your market. For instance, if your market is nationwide but your target is looking for local service providers, create one web site per metropolitan area.

Identify popular keywords combination

 

Your target customers are online and using specific key phrases to look for your services and products. Here are a couple of resources which can help you identify promising keyword combinations:

 

Wordtracker - Check out the free version of their keyword tool here.
https://adwords.google.com/select/KeywordToolExternal

Create targeted content using SEO Samba

 

By this stage you are ready to create an account with SEO Samba, import your existing site or create a new one from scratch, reposition existing pages, use one of our default SEO rules or ask your SEO Samba-enabled expert to create a custom rule set for your business. Modify and create additional content, refine automated system input, set automated deep links, implement the custom publishing checklist for your web site. SEO Samba handles the rest.

Select a domain, a web host, and publish to your web server

 

Uncork a good bottle of wine. This is the initial release—brace yourself for increased traffic and new sales leads.
Thanks to SEO Samba’s zero footprint technology, you are free to choose any standard web hosting service for your web site. This means that there is no trace of SEO Samba on your web site and no call back to our servers once your web site is uploaded. Your search engine-optimized web site is fully independent from SEO Samba.

Monitor progress

 

You need to find out how things are evolving. Now SEO Samba integrates Google Webmaster Tools for immediate search engine indexation control and feedback, as well as Google Analytics to monitor website visitors behaviors right from your SEO Samba account. Once you understand user behaviors, you can test page variants to augment sales conversions right from SEO Samba thanks to our point and click integration of Google Website Optimizer. Watch the Google Tools video on our SEO software video tutorial page.

Expand and animate

 

Write news items and newsletters to keep in touch with your audience. SEO Samba helps you create search engine-optimized news items, aggregate them into a newsletter and broadcast it by interfacing with the email marketing platforms of your choice, including Constant Contact. SEO Samba also automatically archives news items while retaining their URL so that you keep all the benefits from traffic and acquired positioning of older news items