If most of your business is done locally, it only makes sense to perform local search engine optimization. People add quite often location-specific keywords in their search queries precisely to single out those businesses close to them. Typing "tennis club" or "cable services" in Yahoo! will result in a lot of noise and little information, while "tennis clubs Brooklyn NY" for instance is much more likely to hit the intended target.
Depending on the extent of your geographical market you may gain much visibility by adding some location-specific information in your keywords mix, that is the list of keyword phrases identified thus far as the most promising.
Of course your business may not be dependent on location, but come to think of it regardless of where they surf from chances are that your potential customers will first search for a local answer to their needs. So if for instance you do business in Nevada and California you want your web site to reflect it. That way people will find you right on top of listings for those keywords we optimized your pages for, hence local search engine optimization.
There are as many regionalized keywords as places on Earth. We can break them down using various scales: city, county, general area, part of state, state, country.
Examples: san mateo, san mateo county, south bay, northern california, california, USA.
A simple combination on the City/State model (mentioning your main state and city of operations repeatedly across pages) will accomplish the following:
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Increase overall visibility and number of top listings
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Justify your presence in regional/local resources
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Bring geographically relevant business queries
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Avoid geographically irrelevant visitors (might bury your sales staff under irrelevant requests)
Whether you decide to switch part of your advertising budget to online marketing does not change consumers' habits. They first want to find a business at a specific location. Only if they can't find one they will broaden their search in a broader but more competitive, expanded geographical.
SEO Samba enable local business to target systematically and reliably local keywords and associated markets by building geo-specific rules for websites sections and whole websites. In fact, if your business covers a number of local markets, you can use SEO Samba to create a cohesive corporate identity across multiple websites, manage all of your properties at a glance including 301 redirection, 404 pages, and automatically build cross-links between sites, while marketing to locals thanks to our URL and SEO rules engines.
