Biotechnology Marketing

Cureline is a bio-sample management company providing human tissues to help scientists find cures and treatments in oncology, neurology, inflammation and metabolic and cardiovascular diseases.

 

When redesigning their web site, Cureline's scientific director, Olga Potapova, thought it was the perfect opportunity to integrate a web-marketing dimension to the process. Ms. Potapova also wanted her staff in control and able to add and edit their web site when needed. Olga was fortunate enough to hire San Francisco-based Vidax Internation Corp. to redesign its web site. Vidax provides no nonsense web site design as well as search engine marketing services to customers internationally, from Geneva to Shangai.

 

Vidax's consultants knew that Cureline's highly-paid staff of scientists did not have the time to learn an overly complex search engine optimization work performed during the original web site redesign project would be hard to maintain over time with any regular CMS.

 

Fortunately, Vidax Corp. was an early beta tester of the innovative marketing platform SEO Samba: A novel approach to search engine optimization automating the creation and management of all the onsite SEO variables, while providing a straightforward, yet flexible, CMS for end users.

 

"With SEO Samba, we've gained access to a platform providing us and our customers with a true competitive edge,” says David Culot, chief executive of Vidax Corp. “Our staff can now potentially manage the process for optimizing continually hundreds of web sites across projects and customers with a level of precision and consistency unseen until now." Culot adds: "We now provide access to SEO Samba to our customers through a fully-branded interface that was operational in about 60 seconds flat, and this without any up-front investment. In addition, from a production standpoint, the system allows us to upload our own HTML templates, CSS, and creation of our own variables."

 

As far as Olga Potapova, she's thrilled with SEO Samba's integrated CMS. "It's easy to use and logically organized, which is important when dealing with scientists and result." What about SEO results then?

"Results do speak for themselves," says Olga:

 

• Biosample Collection and research services
• Solid Tumor Oncology
• Custom Tissue Acquisition
• Quadruplet Cancer Tissue

 

Vidax Corp is in the process to standardizing SEO Samba for its entire client base.

 

SEO Samba is a true win-win situation. SEO agencies deliver faster and better results, and end-users gladly pay for access to a CMS and improved search engine results through an organized and automated process.

Check out our contact our sales staff right now for a free consultation.